Conversion Optimization Round-up – May 2024

Conversion Optimization Round-up – May 2024

This month’s CRO round-up features four impactful strategies to enhance user engagement and conversion rates. Discover how encouraging users to scroll down your page can significantly boost conversions by making long pages more engaging. We also feature a case study which highlights a 43% conversion increase by simplifying trial forms and removing unnecessary fields. 

VWO’s blog post on website personalization demonstrates how leveraging customer data to create tailored experiences can enhance engagement and satisfaction. Lastly, Guess The Test shows that adding a next-day delivery countdown timer on the checkout page increased transactions by 7.51%, emphasizing the importance of urgency and consistent messaging.

Read on below!

How to make users scroll down your page

https://conversion-rate-experts.com/scrolling-tips/

Encouraging users to scroll can significantly boost engagement and conversions. Long pages often outperform shorter ones, but only if users are aware of and motivated to scroll. This article offers insights into optimizing page length and user engagement.

Key points in this article are:

  1. Why test long pages?
  2. Understanding the fold. 
  3. Techniques to encourage scrolling.

Long pages are effective when users are aware they can scroll and have compelling reasons to do so. Regular testing and optimization, such as using scroll maps, are essential to improving user engagement and conversion rates.

Quick Case Study: How reducing form fields on tech company’s software trial form improved conversion by 43%

https://www.marketingsherpa.com/article/case-study/low-budget

Bacula Systems, a data backup provider, improved trial form conversions by 43% by simplifying their form. Initially, the form included fields for lead qualification, asking about Bacula usage and the number of machines. These fields caused friction and incorrect data submissions.

So they tested a form without these fields. The simplified form boosted the conversion rate from 2.4% to 3.44%, while maintaining lead quality. This change led to more leads without extra marketing costs, prompting Bacula to implement similar simplifications across all their webforms.

Understanding Website Personalization: Examples to Help You Get Started

https://vwo.com/blog/understanding-website-personalization-examples-to-help-you-get-started/

Website personalization involves creating customized experiences for visitors based on their preferences, behavior, and demographics. By leveraging customer data such as identification details, behavioral insights, and purchase habits, businesses can drive personalized experiences at scale, enhancing user engagement and satisfaction. This approach not only increases conversions but also builds customer loyalty.

Examples of effective personalization include: 

  • Spotify curates personalized playlists using listening history and favorite genres.
  • Hubspot tailors course recommendations based on user history and engagement.
  • Expedia personalizes landing pages and offers based on past searches and bookings.

With or Without the Next Day Delivery Timer?

https://guessthetest.com/test/with-or-without-the-next-day-delivery-timer/

EchoLogyx conducted an A/B test for GSF Car Parts to determine if adding a next-day delivery countdown timer to the checkout page would increase conversions. Previously, adding this timer to the product and basket pages had proven effective. In this test, including the countdown timer on the checkout page increased completed transactions by 7.51%, from 48.78% to 52.45%, with a statistically significant effect at 99.9% confidence.

Key Takeaways:

Create Urgency with Countdown Timers: Adding a next-day delivery countdown timer on the checkout page significantly boosts conversions by creating a sense of urgency. Shoppers are more likely to complete their purchase quickly to avoid missing out on timely delivery.

Maintain Consistent Messaging: Extending the shipping notice and countdown timer to multiple pages ensures consistent messaging, reinforcing the urgency at key touchpoints. This approach reassures users and helps maintain their focus throughout the purchasing process.

Testing the impact of adding countdown timers and maintaining consistent shipping messaging across product, cart, and checkout pages can help convert hesitant shoppers into buyers.

We hope you enjoyed this month’s Conversion Rate Optimization Round-up!

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Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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Conversion Optimization Round-up – April 2024

Conversion Optimization Round-up – April 2024

Welcome to our April Conversion Optimization Round-Up! This month, we delve into a selection of articles that explore varied aspects of enhancing user experience and conversion rates across different platforms and industries.

From client onboarding best practices to website redesign successes, and from detailed behavioral analytics to the subtle art of copywriting for conversion, each piece offers valuable takeaways for marketers aiming to improve their strategies and results.

The Definitive Guide to Client Onboarding and Positive Customer Experiences

https://www.nutshell.com/blog/guide-to-client-onboarding

In the article “The Definitive Guide to Client Onboarding and Positive Customer Experiences,” the importance of a meticulously structured client onboarding process is underscored as a critical element for boosting customer retention across various industries. The guide discusses how this initial phase is essential for reinforcing the initial relationships built with customers.

Effective client onboarding brings several advantages such as fostering stronger relationships, minimizing customer turnover, setting clear expectations, and improving customer satisfaction, all of which contribute to higher conversion rates.

onboarding

The guide further explores different modalities of onboarding—virtual, in-person, and hybrid—to accommodate diverse business needs and client preferences. The comprehensive onboarding strategy includes steps such as clarifying what clients can expect from the service or product, collecting detailed client information, formalizing the relationship through agreements, and creating a welcoming experience with branded welcome packets.

By following such a detailed onboarding plan, businesses can not only enhance their client engagement and satisfaction but also lay a robust foundation for a long-lasting customer relationship.

This proactive approach is pivotal in converting initial customer interest into loyal client relationships, thereby maximizing the overall conversion potential for businesses.

Conversion Rate Optimization: Conversion-focused healthcare website redesign increases conversion rate by 203%

https://marketingsherpa.com/article/case-study/conversion-rate-optimization

The article by Marketing Sherpa presents a detailed case study of Parkway Physiotherapy, showcasing the significant impact of a thoughtful redesign centered on conversion optimization.

F

Initially, Parkway’s website used broad, non-specific storytelling in its hero image and headlines, which did not clearly communicate the clinic’s comprehensive services. The redesigned website, crafted to be more patient-centric, clarified the clinic’s holistic approach to healthcare and streamlined navigation to enhance user experience.

By focusing on a clear value proposition, addressing potential patient concerns upfront, and optimizing the homepage layout, Parkway Physiotherapy saw a dramatic increase in its conversion rate—from 4.87% to 14.77%. This case underscores the importance of aligning website design with user needs and business goals to foster trust and ease the patient journey, ultimately boosting conversions significantly.

How to Map Customer Journey With The Power of Behavior Analytics

https://vwo.com/blog/how-to-map-customer-journey-with-the-power-of-behavior-analytics/

This article from VWO explores the complex and unique nature of individual customer journeys on websites and emphasizes the role of customer journey maps in enhancing the user experience. It outlines the significance of these maps in providing a visual representation of a customer’s interaction with a business, which is crucial for understanding and optimizing various stages of the customer journey.

customer journey

VWO discusses how to effectively create a customer journey map by establishing clear goals, identifying key buyer personas, and mapping out touchpoints and interactions to visualize the customer’s progression through the buying process.

The use of behavioral analytics is particularly highlighted as a transformative tool that allows businesses to identify roadblocks and understand visitor behavior in depth, using techniques such as heatmaps and session recordings.

The ultimate goal is to use these insights to remove friction points, better align business strategies with user needs, and enhance customer satisfaction and loyalty. The article serves as a comprehensive guide for businesses looking to leverage behavior analytics to refine their customer journey mapping and optimize conversion rates.

Result: Which wording won? Low friction or high friction?

https://guessthetest.com/test/which-wording-won-low-friction-or-high-friction/?referrer=Guessed

The article details a case study by Group M for Vodafone, testing the impact of low-friction versus high-friction call-to-action (CTA) wording in a banner ad. The low-friction “More information” button increased the click-through rate by 6% over the high-friction “Order” button, suggesting that softer language performs better early in the sales funnel where customers are not yet ready to commit. This finding underscores that low-friction CTAs help ease customers into the engagement process by reducing pressure, thereby enhancing initial interactions.

vodafone

The study also emphasizes the significance of word connotation in advertising. Words with positive emotional associations can significantly influence user behavior, particularly at the funnel’s top. In contrast, assertive language may be more effective near the conversion point to prompt final decisions. Adapting language strategically based on the customer’s stage in the funnel can optimize conversions and improve overall campaign effectiveness.

We hope you enjoyed this month’s Conversion Rate Optimization Round-up!

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Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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Conversion Optimization Round-up – March 2024

Conversion Optimization Round-up – March 2024

March 2024’s CRO Round-Up zeroes in on enhancing digital marketing with a trio of innovative strategies. 

From refining value propositions with simplicity and clarity, inspired by Japanese restaurant displays, to leveraging scroll-depth tracking for deeper insights into user engagement, and optimizing email campaigns via A/B testing for better engagement and conversion rates, this collection offers a rich toolkit for marketers. 

It underscores the importance of clear communication, understanding user behavior, and the strategic tweaking of marketing elements to improve overall conversion rates. 

Additionally, a case study on call-to-action (CTA) optimization demonstrates the tangible benefits of strategic experimentation in digital marketing.

Three techniques to improve your value proposition

https://conversion-rate-experts.com/value-proposition/

In the insightful piece “Three Techniques to Improve Your Value Proposition,” readers are offered a deep dive into refining value propositions, using the analogy of Japanese restaurant window displays to underline the importance of clarity and appeal in marketing. 

This article pinpoints three primary challenges: the lack of clear product/service descriptions, the omission of mentioning all valuable benefits, and vague details about what happens after a purchase. It advocates for a balanced approach, considering both the seller’s and buyer’s perspectives to truly connect with potential customers.

Key recommendations include:

  • Utilizing plain language to avoid confusion.
  • Highlighting every benefit to underscore the value.
  • Using visual aids, such as flowcharts, to clarify the post-purchase journey.

By addressing these aspects, the article suggests businesses can significantly enhance their value proposition, leading to better customer understanding and improved conversion rates. 

 

Scroll-Depth Tracking: What, Why, and How of Monitoring Visitor Engagement

https://vwo.com/blog/scroll-depth-tracking-what-why-and-how-of-monitoring-visitor-engagement/

This article from VWO explores the importance of measuring how far visitors scroll down on a webpage. This metric, known as scroll depth, offers insights into user engagement, revealing whether content buried at the bottom is being seen. The article outlines that scroll depth can be quantified in percentages or pixels, offering a tangible measure of visitor interest.

Optimal scroll depth varies based on the website’s goals, such as generating leads or enhancing user engagement. Factors like industry benchmarks and page objectives help define a ‘good’ scroll depth. 

Scroll maps, a type of heatmap, visualize the extent of visitor scrolling, aiding in understanding engagement levels. 

The article then highlights the application of scroll-depth data in improving website design and content placement to boost conversions and engagement. Success stories from brands like Elegant Steps, Ubisoft, and Bandwidth illustrate the tangible benefits of informed adjustments based on scroll-depth analysis. 

 

Why Email A/B Testing Is Your Campaign’s Secret Weapon

https://www.nutshell.com/blog/what-is-email-a-b-testing

In this article from Nutshell, Email A/B testing is highlighted as a crucial technique for refining email marketing efforts, aimed at boosting engagement and revenue. This approach involves dispatching two email variants to a segment of subscribers to determine which one yields superior open and click-through rates. Despite its effectiveness, it’s often underutilized by marketers.

The use of email marketing tools can greatly facilitate the process, enabling easy creation and management of test variations. Such tools allow marketers to experiment with various email components, including:

  • Subject lines
  • Content length
  • Visual elements
  • Call-to-action (CTA) buttons

The advantages of employing email A/B testing are manifold, offering:

  • Enhanced insights into audience preferences
  • Increased engagement metrics
  • Higher conversion rates

By adopting a strategic approach to A/B testing, marketers can ensure their communications resonate more deeply with their audience, leading to greater campaign success.

 

Which won? With one CTA or two?

https://guessthetest.com/test/which-won-with-one-cta-or-two/

In a recent conversion rate optimization (CRO) experiment conducted by BingBros Media for an online health and wellness client, a new approach to the “Add to Cart” Call to Action (CTA) proved significantly more effective. The test compared two versions of the CTA: the original, featuring a single “ADD TO CART” button with a quantity selector, against a revamped version which eliminated the quantity selector in favor of a second CTA, “ADD TWO TO CART & SAVE 15%.”

The results were striking. The updated version, with its dual CTA buttons, generated a 13.16% increase in revenue per visitor and a 12.35% rise in total revenue during the week-long test period, translating to a $38,738 revenue boost. This variant achieved a 99% confidence level for outperforming the control setup.

Key insights from the test suggest that reducing purchasing friction by simplifying the decision-making process—via a direct, one-click discount button—can significantly enhance conversion rates. The success of the dual CTA strategy, however, comes with a caution: it’s essential to balance the choice without overwhelming or confusing customers. The less appealing CTA should be clearly the secondary option, ensuring users are guided towards the primary action without the need for extensive deliberation.

For businesses looking to optimize their own CTA strategies, the study underscores the value of testing variations that minimize steps and clarify choices for customers. Incorporating a secondary CTA might also stimulate the decision-making process, potentially boosting conversions, provided the options are presented in a clear and balanced manner.

We hope you enjoyed this month’s Conversion Rate Optimization Round-up!

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Author: Marie

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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Conversion Optimization Round-up – February 2024

Conversion Optimization Round-up – February 2024

In our February 2024 Round-Up, we explore transformative strategies in digital marketing and conversion rate optimization (CRO) that are setting new benchmarks in the industry. From StatusCake’s simple yet impactful image swap boosting conversions by 96%, to the nuanced approach of CRO for local search driving in-store shopping, the power of visuals in SaaS marketing, and the art of crafting compelling landing pages, this month’s highlights offer a wealth of insights. 

Win Report: How changing one image almost doubled conversions

https://conversion-rate-experts.com/statuscake-landing-page-win-report/

In a February 2024 case study, a simple image swap on StatusCake’s website—replacing an illustration with actual UI screenshots—resulted in a 96% boost in conversion rates. This change came after feedback from potential users highlighted the importance of seeing the product’s UI to make informed decisions. 

The original page featured a hand-drawn illustration, while the test page showed the StatusCake UI on various devices. This adjustment, informed by customer insights, underscores the power of visual elements in enhancing website conversions and demonstrates the effectiveness of research-driven optimizations in business growth.

CRO for Local Search: Concept and Strategies

https://vwo.com/blog/cro-for-local-search/

The article emphasizes the crucial role of Conversion Rate Optimization (CRO) for local search in today’s retail landscape, where a notable trend towards in-store shopping, influenced by online research, has emerged. It highlights a significant shift, as illustrated by Ulta Beauty’s experience where 30% of online orders are now picked up in-store, and underscores the trend with a broader statistic of $1 trillion in in-store shopping.

The essence of CRO for local search lies in optimizing the online-to-offline customer journey, improving website interfaces, enhancing SEO for visibility, and employing A/B testing to meet local preferences effectively. Key strategies include gathering positive online reviews, tailoring website content to resonate with local audiences, and leveraging tools like VWO for detailed behavior analytics and targeted testing to improve local search experiences.

Impact of Visuals in Digital Marketing: Examples from a SaaS and a clinical research organization

https://www.marketingsherpa.com/article/case-study/visuals

Creately, a visual collaboration tool, revamped its homepage to boost conversions, focusing on its core diagramming features. Despite introducing other functionalities, over 90% of users still primarily engaged with diagramming. 

By placing a diagram-type mind map and a centered CTA above-the-fold, and running a 14-day A/B test, Creately observed a significant impact: a 9.7% increase in CTA clicks and a 29.3% rise in purchases from the homepage. The test, conducted on desktop due to its dominant user base, underscored the value of bold, focused changes in driving better conversion outcomes.

Guide to Landing Pages Pt 2

https://www.marketingexamined.com/blog/guide-to-landing-pages-pt-2

The guide emphasizes the importance of effectively structuring both the above-the-fold and below-the-fold sections of a landing page to convert visitors. The above-the-fold must capture attention within seconds and include a value-focused headline, a complementary sub-headline explaining the headline’s promise, compelling visuals to illustrate the service or product, credible social proof, and a clear call-to-action (CTA) guiding users to the next step. 

The below-the-fold content should extend the narrative by elaborating on benefits, differentiating with unique features, adding more social proof, addressing common questions in an FAQ section, and providing a final CTA for conversion. This structured approach aims to build credibility, address user concerns, and clearly articulate the value proposition to encourage conversions.

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
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Conversion Optimization Round-up – January 2024

Conversion Optimization Round-up – January 2024

In the rapidly evolving landscape of e-commerce, businesses continuously seek innovative strategies to enhance their online presence, increase conversions, and ultimately drive sales. 

This roundup offers insights from various case studies and expert analyses, shedding light on the successful digital strategies employed by different companies to achieve notable improvements in their online performance.

Win Report: How a site-wide benefits bar increased transactions by 8% for a German shipping platform

https://conversion-rate-experts.com/jumingo-benefits-bar-win-report/

The Conversion Rate Experts article describes a successful strategy used by JUMiNGO, a German shipping platform, which led to an 8% increase in transactions. JUMiNGO’s unique selling point is offering up to 80% savings on shipping costs

However, new visitors often overlooked these benefits. To address this, a site-wide benefits bar was introduced, succinctly communicating key advantages and providing detailed information upon hovering

Benefits bar

https://conversion-rate-experts.com

This strategic change not only overcame user skepticism but also significantly improved the visibility of JUMiNGO’s offerings, resulting in enhanced customer engagement and transaction rates.

The Post-Purchase Customer Experience: B2C marketing case studies of effective strategies for big-ticket items

https://marketingsherpa.com/article/case-study/the-post-purchase-customer-experience

MarketingSherpa discusses how Skyhook Adventure, a company offering small-group adventure trips, improved its online checkout process to increase sales by 22%. Initially, their checkout page was simple and clear, focusing on essential trip information and a flexible booking promise.

To enhance this, Skyhook Adventure introduced dynamic social proof and urgency elements. They displayed the number of remaining spaces and the number of people already booked, including their profile avatars, to encourage quick booking decisions.

https://www.marketingsherpa.com

This approach humanized the booking experience and provided reassurance to potential customers, leading to a significant boost in sales.

Personalization and Its Impact on E-Commerce Conversions

https://www.invespcro.com/blog/personalization-and-its-impact-on-e-commerce-conversions/

The article from Invesp explores the significant impact of personalization on e-commerce conversions. It highlights various personalization strategies such as product recommendations, content personalization, email customization, and user experience personalization, demonstrating how these techniques can enhance customer engagement and loyalty, increase conversion rates, and boost average order value.

netflix

https://www.invespcro.com/

The article also delves into the competitive advantage and data-driven insights gained through effective personalization. Overall, it underscores the crucial role of personalization in tailoring the shopping experience to individual customer preferences, thereby driving e-commerce success.

Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

https://vwo.com/blog/a-b-testing-analysis-using-google-analytics/

This article from VWO highlights the critical role of behavior analytics in enhancing website user experience and boosting sales. The story of Corey, a sneaker enthusiast deterred by an inconvenient registration process, illustrates how poor website design can lead to lost sales opportunities.

Behavior analytics tracks visitor interactions on a website using tools like heatmaps, clickmaps, scrollmaps, form analytics, session recordings, and surveys. These tools reveal user behaviors such as clicking patterns and scrolling habits, helping identify areas for improvement.

The application of behavior analytics is shown across the sales funnel. At the top, it evaluates the effectiveness of content in driving traffic to products. In the middle, it examines product listings for issues like ineffective CTAs. At the bottom, it can spot obstacles in the purchase process.

GA4

vwo.com

Initial analysis often begins with tools like Google Analytics to understand funnel conversion rates and drop-off points. Further behavior analysis investigates these drop-offs, employing tools like heatmaps and session recordings to gain insights into specific user interactions.

This article emphasizes the value of behavior analytics in identifying and addressing customer experience issues on websites, ultimately leading to improved user experience and increased conversions.

In Conclusion

The common thread across these case studies and analyses is the emphasis on understanding and catering to customer needs through innovative digital strategies.

Whether it’s through effective communication of benefits, personalizing the user experience, or utilizing behavior analytics to fine-tune website design, these approaches highlight the importance of customer-centric strategies in achieving e-commerce success. 

As the digital marketplace continues to evolve, these insights provide valuable lessons for businesses looking to thrive in the competitive world of online retail.

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Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
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Case Study: Ecommerce Product Page Redesign Produces 56% Increase in Desktop Orders

Case Study: Ecommerce Product Page Redesign Produces 56% Increase in Desktop Orders

Introduction

An online retailer embarked on a project to redesign their product pages with the goal of creating a cleaner and more modern design. This initiative also included the implementation of a new sticky ‘Add to Cart and Buy Now’ bar, intended to streamline the customer’s journey to checkout.

Objectives

Redesign Product Pages: To modernize the layout and user interface of the product pages.

Improve Checkout Process: Introduce a sticky ‘Add to Cart and Buy Now’ bar to facilitate easier and quicker purchases.

Methodology

The project involved two key phases:

  1. Design and Development: Creation of new product page layouts and the sticky bar feature.
  2. Testing and Data Collection: Deploying the new design on a test basis and collecting data on its performance.

Results

Desktop Performance

  • Increased Order Completion: A significant 56% increase in the rate of order completion was observed.
  • Revenue Growth: There was a 33.3% increase in revenue per visitor.
  • Funnel Performance: Consistent improvements were seen across all steps of the sales funnel.
  • Statistical Significance: The results achieved a 98% confidence level, indicating a high likelihood that the observed improvements are due to the redesign.

Mobile Performance

  • Neutral Impact: The redesign did not significantly affect the rate of order completion or revenue per visitor on mobile devices.

Conclusion and Recommendations

Success on Desktop

The redesigned product pages have demonstrably improved user engagement and revenue generation on desktop platforms. The cleaner design and streamlined checkout process, especially the addition of the sticky ‘Add to Cart and Buy Now’ bar, have positively influenced customer behavior.

Neutral Mobile Impact

While the redesign did not adversely affect mobile users, it also did not yield positive changes. This neutrality suggests that mobile users may have different preferences or behaviors that the redesign did not address.

Future Steps

Desktop Rollout: Given the success on desktop, we recommended implementing the redesign across all desktop product pages.

Mobile Strategy Rethink: Further analysis and possibly a separate redesign strategy for mobile pages were recommended, considering the distinct user behavior on mobile devices.

Final Note

This initiative exemplifies how thoughtful redesign and user experience optimization can significantly impact e-commerce performance. The case also highlights the importance of distinguishing between desktop and mobile user experiences.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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Case Study: Optimizing Product Pages with Free Shipping Promotion

Case Study: Optimizing Product Pages with Free Shipping Promotion

Introduction

We aimed to enhance the effectiveness of this ecommerce store’s online product pages to boost sales and customer engagement. The central strategy was to emphasize the free shipping promotion by incorporating a badge next to the product prices. This case study analyzes the impact of this strategy on sales metrics, focusing on differences in user interaction between Desktop and Mobile platforms.

Objective

The primary goal was to improve the conversion rate and revenue per visitor by highlighting the free shipping offer more prominently on product pages.

Methodology

Test Setup

  • The test involved modifying product pages to include a badge indicating free shipping near the product price.
  • The test was executed on both Desktop and Mobile platforms to compare the performance.
  • Key performance indicators (KPIs) included the conversion rate (order per visitor) and revenue per visitor.

Data Collection

We recorded the test’s impact on conversion rates and revenue, as well as analyzed performance across various funnel stages (cart page visits, checkout progress, and purchase completion).

Results

Desktop Performance

  • Conversion Rate: A 27% increase in the rate of order completion was observed. 
  • Revenue Per Visitor: There was a 60.3% increase in revenue per visitor.
  • Funnel Analysis: Increases were noted at all funnel stages, indicating improved customer journey and engagement.

Mobile Performance

  • No significant change was observed in both the rate of order completion and revenue per visitor.

Estimated Impact (Desktop Only)

  • Assuming mobile performance remained unchanged, a 6.6% increase in the rate of order completion and a 14.4% increase in revenue per visitor was projected.

Recommendations

With the consistent improvement across all funnel stages on Desktop and the overall positive performance of the test variant, we suggested rolling out the new design on the Desktop platform. The results indicate a clear preference and enhanced engagement from desktop users when the free shipping badge is prominently displayed.

Conclusion

The initiative to emphasize the free shipping offer by adding a badge near the product price on the product pages yielded promising results, particularly on Desktop. The significant increases in conversion rate and revenue per visitor on this platform advocate for the implementation of this strategy to improve sales metrics. However, the lack of impact on Mobile suggests a need for further investigation or alternative strategies tailored to mobile users.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
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Ecommerce Case Study: Implementation of Sticky Call-to-Action

Ecommerce Case Study: Implementation of Sticky Call-to-Action

Background:

The focus of this test was the implementation of a sticky call-to-action (CTA) on their landing page. This CTA was designed to be constantly visible to users regardless of their position on the page, aiming to facilitate easier progression to the next steps in their user journey.

Objective:

The primary objective was to determine whether a sticky CTA would positively influence the conversion rate and revenue generation, particularly in mobile and desktop environments.

Methodology:

  • The test period spanned 20 days.
  • Data was collected and analyzed in terms of conversion rate (orders per visitor) and revenue (revenue per visitor).
  • Separate analyses were conducted for mobile and desktop environments to ascertain the effectiveness of the sticky CTA in each.

 

 

Results:

Mobile
  • There was a significant 252.9% increase in the rate of order completion.
  • Similarly, a 252.9% increase in revenue per visitor was observed.
  • These results achieved a 98% confidence level, indicating statistical significance.
Desktop
  • No significant change was observed in both the rate of order completion and revenue per visitor.

Conclusion and Recommendation:

The test revealed a significant positive impact of the sticky CTA on mobile user engagement and revenue, while the desktop version showed no notable change. Based on these results, we recommended implementing the sticky CTA feature live on mobile platforms, as it has demonstrated a substantial improvement in both conversion rate and revenue generation.

The lack of impact on desktop users suggests that further analysis and possibly different approaches might be needed for this segment of users. The success on mobile, however, underscores the importance of tailored approaches to different platforms in enhancing user experience and business metrics.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
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December Conversion Optimization Round-Up

December Conversion Optimization Round-Up

Welcome to the December Conversion Optimization Round-Up! As the year draws to a close, it’s a crucial time to reflect on the strategies and tactics that have shaped the digital marketing landscape. This month, we bring you a collection of insightful articles that dive deep into the world of conversion optimization.

From the power of social proof to innovative engagement strategies and effective communication, these articles are packed with real-world examples and actionable insights. Whether you’re looking to enhance customer engagement, increase subscriptions, or implement low-cost marketing strategies, our round-up has something for every marketer. Let’s explore these game-changing concepts and learn how they can be applied to drive success in your business.

 

5 Types of Social Proof And Examples

https://www.marketingexamined.com/blog/social-proof

Social proof is essential for building trust and increasing conversions. It capitalizes on the human tendency towards “herd mentality,” where people are influenced by others’ actions. Social proof enables potential customers to relate to existing users, affirming the product’s ability to address their needs. It also allows brands to utilize the status and credibility of others, making their offerings more appealing through social comparison.

Marketing Examined’s article delves into its importance in influencing consumer behavior and boosting conversions, focusing on five key types:

  • Testimonials: Leveraging customer experiences to build trust.
  • Wisdom of the Crowd: Highlighting popularity to encourage consumer confidence.
  • Case Studies: Demonstrating product effectiveness through detailed examples.
  • Expert Endorsements: Using authority figures to enhance credibility.
  • User-Generated Content: Showcasing real-world application and satisfaction.

Customer Engagement Examples – Lessons From Top Brands on How to Do It Right

https://vwo.com/customer-engagement/customer-engagement-examples/

In a world where customers have abundant choices, mastering customer engagement is crucial for businesses. This article from VWO examines how leading brands use behavioral analysis and experimentation to enhance customer engagement, leading to increased loyalty and a competitive edge. Some of the strategies employed by these brands include:

  • Personalized Content: Tailoring content to meet individual customer needs.
  • Emotional Messaging: Creating emotional connections through targeted communication.
  • Innovative Engagement Strategies: Employing unique methods to engage customers effectively.
  • Valuing Customer Experience: Understanding customer perspectives to enhance loyalty and brand perception.

Win Report: How four bullets increased subscriptions by 39%

https://conversion-rate-experts.com/optibac-reassurance-win-report/

The article on Conversion Rate Experts details a case study of Optibac, a probiotic supplement company. It illustrates how Optibac increased subscription rates by 39% by adding four bullet points to their product page that reassured customers about the flexibility and ease of cancellation.

Here are the key learnings:

  • Understanding Customer Concerns: Recognizing and addressing specific customer hesitations can significantly impact conversion rates.
  • Effective Communication: Clear, reassuring messaging on product pages can alleviate customer fears and encourage positive actions.
  • Flexibility and Transparency: Policies that are customer-centric, like easy cancellation, can boost trust and subscriptions.
  • Data-Driven Approach: Using customer feedback and data to inform and optimize marketing strategies is crucial.

The case study underscores the importance of understanding and resolving customer concerns in boosting conversion rates.

Marketing Case Studies: Real-world examples of 3 low-cost marketing strategies you can implement now

https://www.marketingsherpa.com/article/case-study/low-cost

The MarketingSherpa article outlines three case studies of low-cost marketing strategies. The first involves a luxury jewelry brand that improved revenue by refining its cart abandonment emails. The second study highlights an early-stage startup’s impactful email newsletter campaign. The third case details how a uniform provider’s eBook strategy significantly increased marketing-qualified leads and expanded its reach into new industries. Each study exemplifies effective, budget-friendly marketing techniques.

Let’s look at the first case study in more detail. 

  • Initial Strategy: The luxury jewelry brand sent an automated email one hour after cart abandonment, leading to a recovery of $15,300 in revenue.
  • Innovative Follow-up: A text-only email was sent 24 hours later, appearing as a personal message with a small discount.
  • Significant Results: This approach yielded an additional $69,400 in revenue for the quarter, far surpassing the original email’s performance.
  • Key Takeaway: Simple, targeted follow-up communications can effectively increase sales and recover abandoned carts.

As we wrap up our December Conversion Optimization Round-Up, we hope these articles have provided valuable insights and inspiration for your marketing strategies. Each piece offers a unique perspective on how to effectively engage with customers, build trust, and drive conversions. 

From leveraging social proof and personalized content to understanding customer concerns and employing low-cost marketing tactics, these strategies are essential for staying competitive in the ever-evolving digital landscape. Implementing these lessons can lead to significant improvements in your marketing efforts, ultimately contributing to your business’s growth and success. 

Stay tuned for more insightful content in the coming months as we continue to explore the dynamic world of digital marketing.

Until next time.

If you have any questions about the articles, you read today, or if you would like a free conversion audit, send us a message; we would love to help. 

Claim Your Free Audit Here.

Author: Marie

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Ecommerce Case Study: Free Shipping and Its Impact on Revenue

Ecommerce Case Study: Free Shipping and Its Impact on Revenue

Background:

On this particular e-commerce platform, we initiated an optimization strategy for its product pages. The key change involved informing users whether their cart qualifies for free shipping or specifying the additional amount needed to reach the free shipping threshold.

Objectives:

  • To increase the rate of order completion.
  • To boost revenue per visitor.
  • To compare the effectiveness of this strategy on Desktop vs. Mobile platforms.

Methodology:

The test involved two main changes:

  1. Adding notifications on the product pages about the cart’s qualification for free shipping.
  2. Indicating the additional amount needed if the cart did not qualify for free shipping.

Data was collected and analyzed through various reports, focusing on conversion rates, revenue per visitor, and funnel performance.

Results:

Desktop Performance:

  • An 88.3% increase in the rate of order completion.
  • A 175.4% increase in revenue per visitor.
  • Statistical significance achieved at a 95% confidence level.

Mobile Performance:

  • No significant change in both the rate of order completion and revenue per visitor.

Overall Impact:

  • If tests were run only on Desktop, there would be a 27.1% increase in the rate of order completion and a 69.2% increase in revenue per visitor.

Conclusion and Recommendations:

Effective Strategy on Desktop: The strategy led to significant improvements in order completion rates and revenue on Desktop.

No Impact on Mobile: The same strategy did not yield changes on Mobile, suggesting different user behaviors or expectations on mobile platforms.

Recommendation for Rollout: Given the statistical significance and positive results on Desktop, we recommended implementing the changes live on Desktop platforms.

Further Research for Mobile: Investigate the reasons behind the lack of impact on Mobile and consider tailored strategies for mobile users.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – November 2023

Conversion Optimization Round-up – November 2023

CRO is a growth strategy that focuses on fine-tuning every aspect of your online presence to maximize conversions.

Did you know that businesses that implement effective CRO strategies witness an average conversion rate increase of 70%, according to recent industry insights? 

This month’s journey takes us through the pillars of growth, optimization, A/B testing, and revamping. Conversion Rate Experts share how to increase profits by optimizing pricing. Marketing Sherpa shares a case study on how a point-of-sale technology increased clicks-to-call by 2,626% (yes, you read that number right). VWO teaches us how to revamp our product pages. We close out this month with a great article from Conversion about growing revenue from CRO and UX research. 

Let’s dive in.

How to increase your profits by optimizing your pricing

https://conversion-rate-experts.com/pricing/

Conversion rate optimization is not just a buzzword; it’s a fundamental aspect of successful online businesses. This article from Conversion Rate Experts explains in detail how to increase your profits by optimizing your pricing. Want to increase profits? Optimize your pricing, deals, and offers. 

One strategy that stood out to us was obvious but explained well: Test your prices to see which ones win. Sounds simple, right? 

Changing your pricing is risky and should be done with A/B testing at the forefront. 

Below are a few of the suggestions. 

  • Offering different prices to different users 
  • Testing different prices on different days or weeks. 

https://conversion-rate-experts.com

Read on to learn more about pricing strategies. 

Website Strategy: Examples of localization as a growth strategy, CRO techniques, and a content strategy shift for buyer intent

https://www.marketingsherpa.com/article/case-study/website

In this article from The Marketing Sherpa, case study three stood out. Specific CRO techniques are highlighted in this case study on how to improve clicks-to-call and form submissions.

Learn how a point-of-sale (POS) tech company named Epos Now increased clicks by 2,626%. The original copy had the number for Epos Now in the website’s navigation bar. The test page included a prominent, bolded CTA with “Contact Sales,” and those results were profound.

https://www.marketingsherpa.com

Below are a few of the improvements for this company’s CTR.

  • Form submission success CR: 12.07% improvement compared to the previous layout.
  • Clicks on the element CR: 2,626.39% improvement compared to the previous layout.

Remember to test and retest any new strategies.

Revamp Your Product Page and Maximize Sales

https://vwo.com/blog/revamp-your-product-page-and-maximize-sales/

Revamping your website isn’t just about aesthetics; it’s a strategic move to optimize user experience and boost conversions. User-friendly navigation, clear calls-to-action, and visually appealing design elements are crucial components of a successful revamp.

Remember, your website is often the first point of contact with potential customers, and a positive first impression significantly impacts conversion rates.

https://vwo.com/blog

Below are a few of the ideas that stood out to us. 

  • Product Image: Test images in different areas and sizes to see what buyers respond with best.
  • Product Description: Try to write a sleeker and more precise product description. (learn about how one company had an increase of 28.79%.
  • Add a review sorting option: This allows your users to filter for what insights they are looking for.
  • Notify customers of restocked products: create a positive experience and lower your bounce rate.

This informative article from VWO will teach you several test ideas you can implement today. 

Growing revenue with CRO and UX research

https://conversion.com/blog/growing-revenue-with-cro-and-ux-research/

Research shows that when you combine CRO and UX insights, you can make an impactful change, which, in turn, grows revenues. 

This month, Conversion dives deep into the relationship between the User Experience and CRO and how the duo can impact your business and its growth. 

When testing user experience, you must understand the WHY behind your customer’s behavior and help them find the clear path to WHAT they are after.  

https://conversion.com

Below are a few ways that CRO and UX research work together.

  • UX Research helps teams form new ideas about their customers.
  • Avoid stagnation through constant innovation.
  • UX Research can help discover why an A/B test had a surprising result.

Continue reading to learn more about this vital piece of the CRO puzzle.

In Conclusion

Remember, it’s not just about clicks; it’s about crafting a digital experience that propels your business toward new heights.

“Your website should be your best employee. It works 24/7, never takes a day off, and has the power to turn visitors into customers.” — Unknown.

Until next time.

If you have any questions about the articles, you read today, or if you would like a free conversion audit, send us a message; we would love to help. 

Claim Your Free Audit Here.

Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – October 2023

Conversion Optimization Round-up – October 2023

In today’s competitive digital world, gaining and retaining the attention of online users can be a challenge. Recent statistics reveal the average attention span of a web user is now shorter than a goldfish, clocking in at a mere 8 seconds. In this cutthroat environment, optimizing conversion rates is not just a desire; it’s a necessity.

This month, we will dive deep into the fascinating world of CRO, explore user behavior, the science of cart abandonment recovery, and the surprising instances where conventional wisdom falls short.

Continue reading as we break down this month’s list of articles showing you different techniques to improve conversions. 

Which email subject line approach won? Urgency or informative?

https://guessthetest.com/test/which-email-subject-line-won-stressing-urgency-or-providing-information/

An American banking client, Citizens Bank, had Zeta Global run a subject line test.

The results of this test were closer than most we see. To be honest, we got this one wrong.

Below are the two options tested.

https://guessthetest.com/

Did you guess right?

According to research, consumers, when making buying decisions, tend to make impulsive purchases. Did you know that 40-80% of all purchases stem from impulse buys? This is why the “Urgency” tactic from Option B was the winner in this A/B test.

This article from Guess The Test shares great tips and tricks for using urgency in your copy. Remember, don’t overuse this tactic. Look at your copy and see if there are any call-to-action buttons or copy that could be removed.

Surprising A/B test results that defied best practices.

https://www.kameleoon.com/en/blog/surprising-ab-test-results-defied-best-practices

We all know how vital A/B testing is, and if you don’t, you could be missing out on potential revenue. 

In this month’s article from Kameleoon, we learn how 16 experimentation experts used A/B testing to prove not all “best practices” perform the way you expect. 

Below are a few of the “surprises” that stood out to us:

  1. Product videos drive users to purchase, right? In this example, the expert shared that just because you showcase a great product video doesn’t mean it was the catalyst driving sales. Most people are already going to buy your product by the time they watch your video. 
  2. Social proof harms conversion. This one stood out because of how widely used social proofs are used now. Read on to learn how, in this example, it didn’t work.

https://www.kameleoon.com

This article is jam-packed with valuable examples of how following best practices don’t always work. 

3 Tactics to recover abandon carts.

https://www.marketingexamined.com/blog/abandon-cart-flows

You don’t want to miss this informative article from Marketing Examined, where they explain three tactics to recover abandoned cars

Do you know what the average abandoned cart rate is? Would you believe me if I said 69.99%? 

Below, we breakdown what the top 5 reasons are:

  1. Extra cost: shipping, taxes (48%)
  2. Needed to create an account (24%)
  3. Delivery too slow (22%)
  4. User didn’t trust the site with my credit card information (18%)
  5. Too long/complicated checkout process (17%)

https://www.marketingexamined.com

Here are the three tactics to try with your abandoned carts:

  1. Use AI Chatbot to communicate with the user how to help them get to the sale. 
  2. Just ship it to the customer anyway. Send them a gift and ask for their business. 
  3. A simple emoji could turn an abandoned cart into a satisfied user.

Read on for a more in-depth breakdown of these three unique tactics that work wonders in this fast-paced digital world. 

Win Report: How blurring the results doubled sign-ups for a utility comparison website

https://conversion-rate-experts.com/glimp-future-pacing-win-report/

In this article from Conversion Rate Experts, learn how one utility comparison website doubled its sign-ups. 

The research team at Conversion Rate Experts discovered several opportunities for improvement, testing, and growth when trying to help Glimp improve their site.

Below is the original (control) 

https://conversion-rate-experts.com/

The team created a new version using these below tactics:

  • Future Pacing: A way to help users see themselves with desired results. 
  • Presenting Counter objections: Focus on the instant nature of comparison.
  • Simplification: Reduce the clutter. 

Below are the results of the variation:

https://conversion-rate-experts.com

These results were incredibly successful. This variation saw a 108% increase in sign-ups and users viewing the deals. We need to keep in mind that simple testing could be the difference you are looking for.

Read on to learn more about the results of this test. 

Conclusion

As we conclude this month’s journey, one thing becomes abundantly clear: in the ever-evolving digital realm, adaptability and innovation are critical.

Remember, CRO is not a one-size-fits-all solution. It’s a process. It’s about understanding that the 8 seconds of a user’s attention are fleeting, but with the right strategies, those seconds can turn into lasting relationships.

Until next time.

If you have any questions about the articles, you read today, or if you would like a free conversion audit, send us a message; we would love to help. 

Claim your Free Audit Here.

Author: Johana Miraflor

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – September 2023

Conversion Optimization Round-up – September 2023

In today’s competitive e-commerce realm, boosting conversions paves the way to success. With online sales projected to continue steadily, focusing on your Conversion Rate Optimization (CRO) strategy has never been more crucial. 

According to a recent study, the average global conversion rate for e-commerce websites hovers around a mere 2.86%. Where do you stand? This month, we discuss improving conversions, focusing on customer reviews and marketing conversion ideas.

Invesp shares a very in-depth article about the power of customer review mining in conversion optimization. Guess The Test asks us if a button or link is better at grabbing users’ attention. VWO presents six B2B content ideas to increase conversions. Finally, The Marketing Sherpa shares examples across three industries to boost conversions. 

From Insights to Conversions: The Power of Customer Review Mining in Conversion Optimization

https://www.invespcro.com/blog/customer-review-mining/

Be sure to check out this in-depth article from Invesp, which teaches us the power of customer review mining. 

In today’s world, we don’t purchase much before a review check. Those stars, ratings, and detailed user insights are critical for building trust and gaining conversions. But how do you use these reviews for more than customer reassurance? Let us explain. 

Customer review mining extracts insights and data from our reviews and helps us harness beneficial information. This article from Invesp teaches us various methodologies, tools, and techniques to obtain the most from our reviews.

https://www.invespcro.com

Below are a few of the topics covered.

  • The impact of customer reviews on customer purchase decisions
  • Pain points and frustration reviews
  • Tools and techniques for effective customer review mining

Read on to start mining today.

Which email format won? With the button or links?

https://guessthetest.com/test/which-email-format-won-with-the-button-or-links/?referrer=Guessed

A leading lead generation agency ran an email test to increase conversions. They asked if a clickable button with the phrase “act now.” or links worked better to gain content clicks. 

This was an easy one; the clickable button was the clear winner. Here are some of those details.

Version A not only had the big green clickable button and personalization but also included links and highlighted areas of importance. These combined are reasons Version A was the winner. 

https://guessthetest.com

The results: Version A saw a CTR of 556%. This is yet another example of how a simple A/B test can gain real conversions.

Buttons have a more effective result because they stand out. Be sure to use clear, bold, noticeable call to action (CTA) buttons.

Check out this article for testing ideas and an in-depth analysis of this test. 

6 B2B Content Ideas to Increase Conversions

https://vwo.com/blog/6-b2b-content-ideas-to-increase-conversions/

You don’t want to miss this informative article from VWO, which shares six B2B content ideas with examples to increase conversions.

Here are a few that stood out to us. 

  • Visual-based storytelling:We all know great marketing comes from great storytelling. Short videos, video series, and Google web stories are quickly becoming popular. This method is a great way to engage your audience.   

https://vwo.com/blog

  • Case studies: In the B2B domain, case studies highlight your business and provide evidence to potential clients. Case studies show your product’s impact on clients in a similar industry.

Read on to learn about all six content ideas.

Strategies for Boosting Conversion Rates Across Industries: 3 ways to improve your marketing conversion rate.

https://www.marketingsherpa.com/article/case-study/strategies

Are you looking for actionable steps to increase conversions? The latest article from The Marketing Sherpa shares three case studies to improve your conversion rate.

The first case study involves an E-learning platform that increased conversion rates with video testimonials from 1% to 4%. Video testimonials generate trust, ease doubts, and help generate conversions. 

Case study two tests Instagram images and gains 450 new visitors. But it was case study three that stood out to us. 

Case study three involves an accounting firm that increased client acquisition by 100%. Before testing, the company had clients submit their interest with a traditional contact form. This then involved the company reaching out to set up a consultation. As you can imagine, many potential clients were lost along the way. 

Making a strategic shift, the company moved to online scheduling. This method allowed clients to book a meeting instantly. This shift saw immediate results; weekly consultations doubled from four to eight. 

https://www.marketingsherpa.com

Don’t miss the key takeaways from this article. This article showcases how a few minor changes can yield massive results.

In Conclusion

Improving conversions for e-commerce businesses is not just necessary; it’s a game-changer for growth and profitability. 

Look at your numbers and examine what changes you can make today for a better tomorrow. 

Until next time,

Are you interested in a free conversion optimization audit?

Submit your site and let us send you a list of custom optimizations just for you!

Claim your Free Audit Here.

 

 

 

 

 

Author: Johana Miraflor

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – August 2023

Conversion Optimization Round-up – August 2023

In the ever-changing world of digital engagement, where every click counts, Conversion Rate Optimization (CRO) is vital for those seeking to enhance their online success. The journey from visitor to customer sits on a user’s experience.

At the center of this journey lies the Call-to-Action (CTA). When we craft compelling CTA copy, we offer an invitation users can’t resist. Steve Krug simply said, “Don’t make me think.” Today, we will learn ways to do this!

This month’s round-up showcases an article from Hubspot about 16 Call-to-Action formulas that make people want to click.- Neil Patel shares his insightsGuess The Test asks us what CTA copy won. VWO shares A/B testing ideas about delivering a great product search experience. And we close out this month with The Marketing Sherpa with case studies about how small changes can make huge improvements.

As always, our goal is to get you closer to yours.

16 Call-to-Action Formulas That Make People Want to Click

https://blog.hubspot.com/marketing/call-to-action-formulas

According to Neil Patel, creating a compelling CTA can make the difference between a successful website and one that falls by the wayside.

This article from Hubspot shares 16 Call-to Action formulas to help move you in the right direction.

Below are a few that caught our eye.

  1. Try it free for {Time}: The word “try” is a softer term that implies little risk. This little word change can make a big difference.
  2. See how it works: This approach is more discovery-oriented and promotes curiosity.

https://blog.hubspot.com

      3. Send me the {Product/Service} right now: This first-person CTA helps the user feel connected to the product or service. The “right now” in this copy suggests urgency.

Continue this article to see the complete list of CTA formulas you can use today.

Which CTA Copy Won? Get Started or Watch a Demo?

https://guessthetest.com/test/which-cta-copy-won-get-started-or-watch-a-demo/

There was a clear winner in this test from Guess The Test. Who do you think won?

Yup, the “Watch the Demo” CTA was the stand-out winner. 

The CTA “Get Started” is a successful CTA used globally, but the team at Optimizely wanted to see how true that was for their specific products.

The test ran for 44 days and saw 44,ooo visitors. The traffic was initially split 50/50. Compared to the original “Get Started” CTA, which saw a conversion of .91%, the new “Watch a Demo” saw a rate of 1.59%. 

https://guessthetest.com

But why? The testers believe that although the “Get Started” CTA sounds easy, it’s vague. The user doesn’t know what “get started” means. How long is the process? What does it entail?

Keep in mind not all sites are the same. What may work for one may not work for another. Always be sure to do a thorough A/B test. Start with one page and see where it takes you.

eCommerce A/B Testing Ideas Part II: Deliver Great Product Search Experiences to Your Visitors

https://vwo.com/blog/deliver-great-product-search-experiences-to-your-visitors/

You don’t want to miss this in-depth article from VWO that shares eight A/B testing ideas to enhance user experience.

A good search function can make the difference between a good and bad customer shopping experience. Ask yourself if your search function is fast, accurate, and intuitive.

The more you test, the easier it is to understand what your users need and how to deliver it.

Below are just a couple of the great ideas presented in this article from VWO.

  1. Search results: Tools like Autocorrect and Autocomplete help users quickly find what they seek. In this example, they tested top searches and categories as you typed, assisting users in finding what they needed. This change showed an increase in transactions of 20.40%. Those are numbers we can get behind.

https://vwo.com/

      2. Product Information: First things first- the product images need to be high-quality. Since this is the only sense evoked, it needs to shine. Use tools like “quick view” to show the product in a prominent view. These little changes can yield significant conversions.

Turn to this article for more great testing ideas.

Marketing Case Study Examples: Small changes by the marketer, big improvements in results for the business

https://www.marketingsherpa.com/article/case-study/marketing-case-study

These 3 case studies from The Marketing Sherpa examine how small changes can make big improvements. 

Learn from an online course creator who used abandoned cart emails to gain a 93% conversion rate increase. A shipping service makes one simple change that reduces registration costs by 300%. And finally, the one that stood out to us.

Redlands Mazda dealership changed its SEO tag strategy and got a 10X increase in sales inquiries and service bookings. Let’s learn how. 

Previously, their title and h1 tags hindered keyword optimization and page clarity. The title tag, crucial for conveying a page’s topic to Google, was revised from ‘Redlands Mazda | Mazda Dealer Capalaba’ to ‘Redlands Mazda Brisbane | Queensland’s Premier Mazda Dealer. This discovery was profound and so simple to fix. 

Along with the above changes, they optimized site speed, fixed broken links, and targeted outreach for quality backlinks. The results; organic traffic soared from 1000 to 5000 monthly visitors. 

Learn more about these incredible case studies from The Marketing Sherpa.

In Conclusion

Finding the best CTA and creating a simple and user-friendly experience for your consumers is fundamental to success. The best way to achieve this is through consistent A/B testing. 

Until next time,

Are you interested in a free conversion optimization audit?

Submit your site and we’ll send a list of custom optimizations just for you!

Claim Your Free Audit Here.

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Ecommerce Case Study: 57.9% Increase in Revenue Per Visitor

Ecommerce Case Study: 57.9% Increase in Revenue Per Visitor

In this case study, we explore the impact of highlighting shipping, reviews, and security information on the homepage and its effect on conversion rates and revenue generation. After running tests for 12 days, the results showed significant improvements in both desktop and mobile user experiences.

Online consumers demand quick and seamless experiences when browsing and shopping. Research suggests that shipping information, customer reviews, and security assurances are critical factors in consumers’ decision-making processes. Shipping information provides a sense of trust and transparency, while customer reviews help build credibility. Security assurances, on the other hand, ensure customers that their personal information and transactions will be safeguarded.

 

Desktop Mockup:

Control Version:

Test Version:

 

Mobile Mockup:

Control Version:

Test Version:

 

Results:

 

  1. Desktop:
    • 51.6% increase in order completion rate
    • 57.9% increase in revenue per visitor
    • 93% confidence level, close to statistical significance
  2. Mobile:
    • 68.9% increase in order completion rate
    • 40.9% increase in revenue per visitor
    • 97% confidence level, indicating statistical significance

We also saw an increase in conversions in all steps of the funnel (users proceed to the collections pages, users proceed to the product pages, users proceed to the cart page, users proceed to the checkout page, and users complete their purchase).

With mobile results reaching statistical significance, we recommended rolling out the changes live for mobile users. Although desktop results were close to statistical significance at 93%, we still advised implementing the changes for desktop users

The tests conducted in this case study clearly demonstrate the benefits of highlighting shipping, reviews, and security information on the homepage. By implementing these changes, online retailers can expect to see an increase in conversion rates and revenue generation, leading to a more profitable and successful e-commerce business.

 

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

Book FREE CRO Call

Client Case Studies



Follow us on Youtube

Ecommerce Case Study: Boosting Conversions with Policy Visibility

Ecommerce Case Study: Boosting Conversions with Policy Visibility

What We Tested:

In the world of e-commerce, every amount of assurance given to potential customers can make a significant difference in conversion rates and revenue. In today’s case study, we look at the effects of adding refund and shipping policy badges to the cart page.

To evaluate the impact of these changes on conversion rates and revenue, we conducted an A/B test. The test involved two versions – the control version, which saw no changes, and the test version, which saw the addition of refund and shipping policy badges and shipping popups on the cart page. 

We collected data on various metrics, including the rate of order completion, revenue per visitor, and funnel performance. The test reached statistical significance with a 97% confidence level.

 
Desktop Mockup:

 

 

Mobile Mockup:

 

 

Results:

Our revenue report revealed the following key findings:

  1. Desktop: The test variant achieved a 21.8% increase in the rate of order completion and a 20% increase in revenue per visitor compared to the control version.
  2. Mobile: There was no significant change in the rate of order completion and revenue per visitor for the treatment group compared to the control group.

The funnel report showed that the increased revenue results on desktop were consistent across all steps of the funnel, including:

  1. Users proceeding to the cart page
  2. Users proceeding to the checkout page
  3. Users completing their purchase

We rolled out the changes live on desktop and also on mobile, as we saw no negative impact from our mobile tests. 

 

Key takeaways:

The success of this test can be attributed to several factors:

  1. Increased trust and transparency. By displaying the refund and shipping policy on the cart page, customers are provided with clear and easily accessible information regarding their purchases. This increased transparency can build trust and alleviate potential concerns, leading to a higher likelihood of customers completing their transactions.
  2. Reduced uncertainty. Online shoppers often have concerns about shipping timeframes, fees, and potential return complications. By making these policies more prominent, the test addressed these uncertainties, which in turn increased the customers’ confidence in proceeding with their purchase.

 

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Ecommerce Case Study: Redesigning Variant Selectors for Improved User Experience

Ecommerce Case Study: Redesigning Variant Selectors for Improved User Experience

The Website:

The success of an online store depends not only on the quality of its products but also on how easily customers can navigate through the website and select the desired product variants.

In this case study, we detail the redesign process of the variant selectors in an e-commerce store, aiming to optimize the user experience and improve conversion rates.

The results showcase a significant increase in conversion rate, revenue per visitor, and clickthrough rates at each step of the sales funnel.

What We Tested And Why:

Our primary goal was to redesign the variant selectors to create a more intuitive and user-friendly experience. We aimed to make it easier for visitors to navigate the website and select from the available product variants, which would ultimately lead to higher conversion rates and increased revenue.

The redesign process involved a thorough analysis of the existing variant selector layout, identifying areas of improvement and potential bottlenecks that could hinder the user experience. We then implemented changes based on the insights gathered and conducted a three-week test to measure the impact of the redesign on conversion rates and revenue.

Desktop Mockup:

Control version:

control desktop

Test version:

test desktop

Mobile Mockup:

Control version:

mobile control

Test version:

The Test Results:

After three weeks of testing, we observed the following results:

Conversion rate: There was a significant 144.8% increase in conversion rates, with a 98% confidence level. This indicates that the redesigned variant selectors positively impacted the visitors’ likelihood of making a purchase.

Revenue per visitor: The optimization led to an 83.9% increase in revenue per visitor, highlighting the financial benefits of the redesign.

Sales funnel clickthrough rates: Each step of the sales funnel—adding a product to the cart, proceeding to checkout, and receiving the order—also experienced increased clickthrough rates. This suggests that the redesign not only made it easier for customers to select product variants but also contributed to a smoother overall shopping experience.

Conclusion:

The success of this case study demonstrates the importance of continuously improving and optimizing user experience in e-commerce. Redesigning the variant selectors resulted in significant benefits, including increased conversion rates, higher revenue per visitor, and improved clickthrough rates at each stage of the sales funnel. 

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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eCommerce Case Study: 71.9% Increase In Order Completion On Desktop

eCommerce Case Study: 71.9% Increase In Order Completion On Desktop

The Website:

This website is an eCommerce store in the luxury goods niche. 

What We Tested And Why:

We conducted A/B testing to measure the effectiveness of adding a search bar on the homepage, collections pages, and blog pages. We randomly divided our traffic into two groups: one group that saw the new search bar on the homepage, collections pages, and blog pages, and the other group that saw the original version of the website without the search bar. We tracked the rate of order completion and revenue per visitor for both desktop and mobile users.

Our reasoning for the test was that with customers quickly and easily able to find the products or information they were looking for, it would increase their chances of making a purchase.

Desktop Mockup:

desktop mockup

Mobile Mockup:

Mobile mockup

The Test Results:

Our results showed that adding a search bar resulted in a 71.9% increase in the rate of order completion on desktop and a 67.8% increase in revenue per visitor on desktop.

However, there was no significant change in the rate of order completion and revenue per visitor on mobile.

We achieved statistical significance for our desktop results with a 98% confidence level, indicating that the results are reliable and significant.

Conclusion:

Adding a search bar on the homepage, collections pages, and blog pages has proven to be a successful solution for increasing revenue and improving the user experience for desktop users.

On mobile, however, the screen size may have made it more difficult for customers to use the search bar effectively, resulting in no significant change.

As a result, we recommended further testing and optimization of the search bar for mobile users to enhance the user experience and potentially increase revenue on mobile devices.

Overall, our case study demonstrates the importance of testing and data-driven decision making in improving the user experience and increasing revenue for e-commerce websites.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

Book FREE CRO Call

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Conversion Optimization Round-up – June 2023

Conversion Optimization Round-up – June 2023

In today’s fast-paced digital world, standing out from the crowd and driving conversions is crucial for online success. That’s where A/B testing comes in.

In this month’s round-up, we will explore strategies and techniques to help you maximize your website’s performance. VWO teaches us how to create better A/B testing ideas. Conversion asks us if we are experimenting too narrowly. Then Hubspot shares three persuasion tactics used by Steve Jobs to win customers. And we close out this month with an article from Invesp about applying Hicks Law in Web Design.

Whatever company you are building, conversion rate optimization is imperative to substantial growth.

How to Create Better eCommerce A/B Test Ideas From Conversion Research

https://vwo.com/blog/how-to-create-better-ecommerce-a-b-test-ideas-from-conversion-research/

As we know, A/B testing is a powerful tool that enables you to compare two or more versions of a webpage or marketing element. When done correctly, it will help you determine which performs better regarding conversion rates.

In this article from VWO, they ask how good are your A/B testing ideas? This article goes on to teach us what some of the best research strategies are and where to look for insights.

They mention that some of the best insights can come from visitor surveys, user testing, and live chat analysis.

Below are some great examples of quickly understanding common user issues.

  • Watch session recordings for bugs and issues: Sit back, grab some popcorn, and watch how your users interact with your site. It’s easy to see where flaws may be hiding.

https://vwo.com/blog/how-to-create-better-ecommerce-a-b-test-ideas-from-conversion-research/

  • Find out why your customer didn’t purchase: When we learn what made them leave, we can learn how to keep them next time. This simple question should yield several testing ideas.

A/B testing can help you unlock the full potential of your online presence.

Steve Jobs’ 3 Powerful Persuasion Tactics and How You Can Use Them to Win Customers

https://blog.hubspot.com/marketing/steve-jobs-persuasion-tactics

How lucky the world was to have Steve Jobs; in addition to many talents, he had a knack for persuasion. Steve Jobs uses three powerful persuasion tactics, and today, Hubspot shares how you can learn and adapt these techniques.

Here is one that stood out to us.

Making a lasting impression with Distinctiveness: Standing out in a crowded market is essential for success. Known as the Von Restorff Effect, distinctive items are more memorable than those that blend into the crowd.

https://blog.hubspot.com/marketing/steve-jobs-persuasion-tactics

One example shared about the power of distinctiveness is the 1998 launch of the iMac. Launching around the same time as other names in the business, iMac was unveiled in several vibrant colors. This helped them stand out from the crowd and capture consumers’ attention.

Don’t miss the other two great tactics used by Steve Jobs.

Are You Thinking About Experimentation Too Narrowly?

https://conversion.com/blog/are-you-thinking-about-experimentation-too-narrowly/

According to recent statistics, A/B testing has proven its worth in driving business growth. However, if we experiment and test too narrowly, we could miss much potential gain.

Conversion did a recent study with 44 program leaders from different companies. The goal was to learn how they define experimentation and what it means. Oddly, the various definitions and answers were vastly different. What does that mean? Conversion believes many companies may be testing too narrowly.

s curve 1

https://conversion.com/blog/are-you-thinking-about-experimentation-too-narrowly/

Do you fall into this category?

How to Apply Hicks Law in Web Design: Tips and Best Practices

https://www.invespcro.com/blog/hicks-law/

Let’s begin by answering what Hick’s Law is. Psychologists William Edmund Hick and Ray Hyman discovered that the more options a person has, the longer it will take them to choose.

Below is Hick’s Law formula:

This law is represented by this formula; RT = a + b log2 (n)

(The article breaks down this formula)

Here are some benefits of implementing Hick’s Law in your company.

  • Simplifies decision-making: Improves user experience and conversions.
  • Improves web speed: A website with too many options reduces user experience. Simplify.

This article lists several ways to test Hick’s Law theory for yourself.

Here is one example:

  • Website Forms: When we simplify these forms, we remove the overwhelming feeling our consumers can get. Again, this theory states to simplify and reduce options.

https://www.invespcro.com/blog/hicks-law/

Conclusion

By testing different variations and measuring their impact on user behavior, you can make data-driven decisions to optimize your website’s performance and drive higher conversion rates.

Here is a great quote from Steve Jobs to close us out.

“The smallest company in the world can look as large as the largest company on the web.”

Until next time,

Are you interested in a free conversion optimization audit?

Submit your site and we’ll send a list of custom optimizations just for you!

Claim Your Free Audit Here.

Author: Marie

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – May 2023

Conversion Optimization Round-up – May 2023

Welcome to this month’s round-up, where we delve into the ever-evolving world of conversion rate optimization, sharing valuable insights to boost your website’s visibility and user experience. This month, we focus on the power of testing data to determine what truly resonates with your audience and delivers the best results.

Today, we visit Optimizely, which shares 6 pillars for building a culture focused on experimentation. Invesp teaches us how to conduct a CRO audit. Guess the Test asks which format won, the copy with social media icons or contact icons? And finally, VWO talks about how data can increase personalization, resulting in higher conversions. 

To stay ahead of the curve, businesses must adapt their CRO strategies continuously. One effective way to achieve this is through rigorous testing and analysis.

6 Measuring Pillars for Building a Culture of Experimentation

https://www.optimizely.com/insights/blog/measuring-pillars-for-building-a-culture-of-experimentation/

experiment

In today’s fast-paced world, A/B testing and experimentation are vital. Building a culture where testing is practiced and expected will help yield conversions. 

Optimizely shares 6 great measuring pillars for getting you and your team on the right track. 

Below are a couple that stood out to us. 

  • Optimize Experiences on Every Device: This tip tells us to focus on making adapting changes across all platforms easy.
  • Data-Driven Marketing: Work on integrating data-driven decision-making. Be sure to make it easy for others on the team to interpret the results. 

We love the quote Optimizely uses; Experimentation beats speculation.”  Implement some of these tips today to start improving your conversions. 

How to Conduct a CRO Audit in 10 Steps

https://www.invespcro.com/blog/how-to-conduct-a-cro-audit-in-10-steps/

audit

Do you feel you keep testing, and no matter what you do, conversions are not improving? If so, Invesp has a solution. 

This article shares 10 steps to conduct a comprehensive CRO audit to improve conversions. This audit is designed to help you find and fix errors, pain points, and flaws in the user experience. 

Invesp has compiled a complete article to get you moving in the right direction. 

Here are a few steps we want to highlight:

  • Define the Target Audience: Include demographics, psychographics, behaviors, and pain points. Once we have a clear idea of who we want to sell to, we can better understand them.
  • Analyze Website Traffic: This practice will help you see where your traffic is coming from so you can put more resources into that avenue.

Don’t miss this in-depth article from Invesp.

What Format Won? Social Icons or Direct Contact Icons?

https://guessthetest.com/test/with-phone-numbers-or-social-sharing-icons/

social

In this month’s Guess The Test, the question is whether social icons were best, or if contact phone numbers would prove better.

What format do you think won?

The problem that Medium Giant faced was some items were only available through the store, and consumers had to call or email the store directly. With the original only showing media icons instead of contact numbers, users were confused. Would this new format prove to help?

Yes, the new format with numbers listed led to a 123% lift in contact submissions and a 115% increase in mobile users. 

Steve Krug says a cardinal rule for the user experience is don’t make the user think!

How Data Can Drive Increased Personalization

https://vwo.com/blog/how-data-can-drive-increased-personalization/

data

VWO teaches us how to use the data we obtain from users to increase personalization. 

But what data should you be collecting? And why? Below are a few of the tips and tricks for data collection. 

  • Consumer Demographics: Age, location
  • Descriptional data:  Lifestyle habits, where they work
  • Contextual data: What browser do they use? Do they use a desktop or mobile
  • Behavioral data: Has the user clicked on any upsell offers? How often do they interact with chat features?

This article also talks about how to track and use data. You will learn about customer data platforms and how to use them. This method helps bring all information into one location to help personalize and generate more leads.

Conclusion

CRO is essential to optimizing your website’s performance and user experience. As the saying goes, “Conversion rate optimization is not about guessing what works; it’s about knowing what works and making it better.” 

By embracing data-driven strategies and continuous testing, you can unlock the true potential of your online presence and achieve remarkable results.

Until next time,

Are you interested in a free conversion optimization audit?

Submit your site and we’ll send a list of custom optimizations just for you!

Claim Your Free Audit Here.

Author: Ayumi

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

Book FREE CRO Call

Client Case Studies



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