Welcome to our July Conversion Optimization Round-up! This month, we explore impactful strategies and insightful guides to enhance conversion rates. 

From Highland Titles’ 12% boost with research-inspired bullet points to VWO’s detailed mobile app funnel analysis, HubSpot’s comprehensive customer journey maps, and Invesp’s mobile optimization techniques, we present key tactics to improve user experience and drive conversions. 

Check out each article for practical tips and proven methods to elevate your conversion optimization efforts.

Win Report: How research-inspired bullets grew conversions by 12%

https://conversion-rate-experts.com/highland-titles-bullets-win-report/

Highland Titles boosted conversions by 12% by revamping their product page bullets. By conducting customer surveys, they identified key purchase motivators, such as conservation and social proof. 

They replaced the original bullet points with compelling reasons highlighting these aspects: showing off the title certificate, using the augmented reality app, contributing to land conservation, and leveraging high customer ratings. 

These changes led to a significant increase in both conversion rates and revenue.

Read the full report here.

How to Use Mobile App Funnel Analysis to Optimize User Journeys – A Complete Guide

https://vwo.com/blog/mobile-app-funnel-analysis/

VWO’s article on mobile app funnel analysis discusses methods to enhance user journeys and boost conversions. It emphasizes visualizing user paths to identify drop-off points, combining quantitative and qualitative data, and utilizing tools like session recordings and heatmaps. 

The article highlights common issues such as cart abandonment and feature adoption, offering practical strategies to resolve them. 

Key takeaways include understanding user behavior, optimizing critical touchpoints, and improving overall app performance.

Read the full article here.

Customer Journey Maps: How to Create Really Good Ones [Examples + Template]

https://blog.hubspot.com/service/customer-journey-map

HubSpot’s article on customer journey maps offers a comprehensive guide to creating effective maps. It covers the five key stages: Awareness, Consideration, Decision, Retention, and Loyalty. 

The process involves gathering data through customer feedback, surveys, and behavior analysis. Practical tips include identifying customer touchpoints, pain points, and emotions throughout the journey. 

The article also provides templates and examples to help businesses visualize and optimize customer interactions, ensuring a better overall experience.

Read the full article here.

Mobile Optimization: Increasing Conversions on Small Screens

https://www.invespcro.com/blog/mobile-optimization/

Invesp’s article on mobile optimization details strategies to enhance mobile UX and increase conversions. It emphasizes responsive design, fast load times, and mobile-friendly content. 

Key points include simplifying navigation, optimizing forms, and creating effective CTAs. The article also discusses mobile SEO practices, streamlining the checkout process, using mobile-specific incentives, and leveraging A/B testing. 

Practical tips like placing key information above the fold and using thumb-friendly navigation are highlighted to improve usability and conversion rates.

Read the full article here.

We hope you enjoyed this month’s Conversion Rate Optimization Round-up!

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Author: Kurt Philip