Conversion Optimization Round-up – June 2024

Welcome to the June CRO Round-Up! This month, we explore optimizing user experiences and increasing conversions. VWO discusses combining quantitative and qualitative research. GuessTheTest reveals the impact of “Limited Edition” banners on sales. Hotjar provides insights on using funnels to understand customer journeys. Lastly, Conversion Rate Experts highlight how VectorVest streamlined their subscription process to boost sales by 18%. Dive in to discover effective strategies for enhancing your website’s performance!

Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

The VWO article highlights the distinct yet complementary roles of quantitative and qualitative visitor research in CRO (Conversion Rate Optimization). Quantitative research uses numerical data for tracking and measuring website performance, while qualitative research delves into user behaviors and motivations. By combining both approaches, businesses can gain a holistic understanding of user experiences, leading to more effective optimization strategies. This integrated approach enhances the ability to identify and address issues, ultimately improving website performance and user satisfaction.

For more details, read the full article here.

With or without the “Limited Edition” callout?

The article on GuessTheTest explores the impact of adding a “Limited Edition” banner to product pages. An A/B test revealed that products with the banner had a 6.33% conversion rate compared to 6.20% without it, resulting in a 2.18% increase in Average Revenue Per User (ARPU). The banner created a sense of exclusivity and urgency, making the products more appealing to shoppers. The test underscores the value of highlighting unique items to boost sales.

For more details, read the full article here.

The Complete Guide to Funnels

The Hotjar article is a comprehensive guide on funnels, explaining their importance in mapping customer journeys from awareness to conversion. It highlights different types of funnels—marketing, sales, click, and e-commerce—and emphasizes using funnel analysis to improve conversions, identify issues, and understand user behavior. The guide advocates for combining quantitative data with qualitative insights to optimize the customer experience and drive better results. Hotjar Funnels provides tools to visualize and analyze these journeys, helping businesses make data-driven improvements.

For more details, read the full article here.

Win Report: Learn how streamlining subscriptions increased sales by 18%

The article from Conversion Rate Experts details how VectorVest increased sales by 18% by simplifying their subscription sign-up process. The key change was removing a step that required users to choose between multiple plans, instead defaulting them to the most popular plan with an option to switch later. This reduced cognitive load and decision paralysis, making the sign-up process quicker and more user-friendly.

For more details, read the full article here.

We hope you enjoyed this month’s Conversion Rate Optimization Round-up!

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Author: Kurt Philip


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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