Conversion Optimization Round-up – November 2021

Month after month, we strive to deliver you with the best of the best. Our goal is to help you do everything you can to succeed! What do the best companies all have in common? A desire to always be improving. What have you done this month to improve your business? What steps have you taken to reach a higher conversion? Let us give you a few examples to set you on the right path.

We have a stellar line-up for you this month, with CXL presenting you with 7 landing page examples that will make you stop and question where you could be doing better. 

Widerfunnel offers us a case study about The Motley Fool and how they increased paid subscriptions by over 11%! They also discuss how experimentation is the key to growth. 

You will get a lot out of the article from Unbounce who discusses 5 ways to use scarcity on your landing page. They also look into the psychology of scarcity – we found this super interesting!

Then, Guess the Test provides us with another great experiment, this time about using emoji’s in your emails or not. Do they motivate? And finally, the Marketing Sherpa gives you 3 great case studies all about optimization.

Let us begin with CXL and landing page examples.

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

Did you know most landing pages are ineffective, with an average conversion rate of only 4.6% across all industries? CXL shares with you 7 landing page examples from those who are standing out from the pack.

One of the companies used as an example is Headspace. They are a powerful example of how to design a landing page for bottom-of-funnel visitors. This landing page does 3 things incredibly well, including effective use of social proof. Be sure to read on to find out what other 2 tactics Headspace uses.

Another company standing out above the rest is Lyft ridesharing service. Lyft shows why it pays to know your audience. With a landing page directed to play on your emotions, they directly target their audience in ways others often avoid. Read on to find out what other ways Lyft stands out from the rest.


In this article, you will find a breakdown of 5 other companies and what they are doing to stand out and stand above their competition. There is something for everyone in this in-depth article.

How The Motley Fool increased paid subscriptions by over 11%

We love it when Widerfunnel does a case study. In this article, they look deep into the highly successful business from The Motley Fool.  When those around you are making waves, you want to know why.

That’s what this article is all about, finding out exactly how The Motley Fool started generating key customer insights to uncover millions in uncovered revenue. Follow this experiment outline in your business and see where you could be doing better.

Widerfunnel (

5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

We found this article from Unbounce very interesting – discussing human nature and your landing page. This article will dive into the psychology behind scarcity in our everyday lives and how to translate that same psychology into your landing page. 

One of the ways discussed is the sense of urgency conveyed on your landing page. Unbounce provides some key terms commonly used as well as what not to do. Remember there is a fine line between being too pushy and inspiring urgency. If your copy sounds too aggressive, it may raise some flags. Don’t forget to find out what the #1 scarcity tactic you need to implement today is!

Unbounce (

Can You Guess Which Test Won? With or without the clock emojis in the email subject line?

We don’t want to give away the answer on this latest test from Guess the Test, but let’s just say we didn’t get the answer right. What do you think is best? Adding emojis to the email subject line or leaving them out? 

Guess The Test (

As always, Guess the Test puts together a thorough experiment, one you can take results from with great confidence. So, did you guess right?

Landing Page Optimization, Search Engine Optimization, and Paid Search Optimization: 3 quick marketing case studies

Once again, the Marketing Sherpa shares with us some quick case studies focusing on our favorite subject, optimization. We look into the newly popular LIVESTORM to see how a company with almost no brand awareness set out to gain a higher rating than Zoom. Learn how using a competitor comparison landing page attracted 6% of the organic traffic this web conferencing software obtained.

Marketing Sherpa (

Another case study provided by the Marketing Sherpa shows how a Health system shifts paid search strategy from regional-based to location-specific, increasing conversion by 111%! Yes, you read that right, 111%. This case study lays it all out for you.

And finally, we were intrigued to learn how an event management company increased landing page optimization conversions by 40%! This idea is just genius, one I know we want to do further testing on to see how well it can work for us. If you implement this one, you have to let us know how it goes.


Regardless of the size of your business, there is always room for improvement. Remember, if you are not moving forward and finding new ways to grow, you will get left behind. We hope you find these articles from some of the most trusted names in the game beneficial. What changes are you going to implement this month to get you closer to your goals? 

If you have any questions about anything you read today, don’t hesitate to reach out.

Until next month.

Are you interested in a free conversion optimization audit? Submit your site and let us send you a list of custom optimizations just for you!

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Author: Ayumi


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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