Conversion Optimization Round-up – October 2021
This month we share an article from the ever-popular Linear where they share 11 reasons why your landing page isn’t converting and how to fix them. Guess the Test asks the question Guest Checkout or Not. Next, the Marketing Sherpa teaches us how to solve three types of customer needs through marketing. Widerfunnel will help you grow revenue with a bit of CRO and UX research. And finally, we look at VWO for a guide to user testing.
11 Reasons Why Your Landing Page Isn’t Converting (and ways to fix it)
Be sure to read this article to determine why your conversion rate is not where you want it to be. From a buried purpose and mixed signals to a lack of incentive, these could be a few of the problems you are facing.
Linear Design (https://lineardesign.com/)
Another problem Linear talks about – are your landing page and your homepage the same? You might be surprised to learn this is one of the biggest mistakes you can make. Learn what the three common differences between a homepage and landing page are and how to make yours stand out from the competition.
This article is well written and offers real-life solutions to the problems most attributed to conversion issues. Don’t forget to download Linear’s essential landing page checklist.
With or Without the Guest Checkout Button?
Yes, it’s true, we want as much information from our customers as possible, but at what cost. Is a one-time sale better than nothing? Or is it best to insist on your customer’s information through a sign-up form?
Guess The Test (https://guessthetest.com/)
The testing team this month used four formats to determine what’s best. Is it best with or without the guest checkout button? Two tests with the guest checkout and two without. Which one do you think won?
Three Types of Customer Needs and How to Solve Them
In this great article, the Marketing Sherpa will share some case studies from companies who are solving their customer’s needs with marketing.
The first case study comes from a skin care company that launched a refill program that became 15% of the business. Not only that but saved their customers up to 30%. This outcome is one of those win-win-win scenarios.
Another case study they share is a software company that gets a 4% conversion rate by aggregating its data to help customers make better decisions. Once again, the Marketing Sherpa helps guide our way.
Growing Revenue with CRO and UX Research
As an eCommerce business owner, you are always looking at acquiring new customers and growing your market share. Widerfunnel teaches us how to combine CRO and UX research to help your company make a more impactful change in your customer’s digital experience.
This article explores how combining Rate Optimization (CRO) and User Experience (UX) can work together to unlock new opportunities. Opportunities such as avoiding stagnation through constant innovation.
They also answer the question, what do people really want? People are complex, but allowing CRO and UX to work together, enables us to validate insights and gain a higher conversion rate. It’s why we are here, right?
“One of the most humbling things about experimentation is that it’s impossible to predict the outcome of changes made to the user experience. After all, if this were possible, there would be no need to test.”
Michael St. Laurent, Director of Experimentation Strategy & Product Development, Widerfunnel
A Guide to User Testing (What is it? How To Do It and Why You Need To)
You are going to want to keep this guide for reference. VWO will cover what User Testing is and offer you a breakdown of three steps to conducting impactful user testing. Step two talks about asking the right question to surface meaningful feedback.
Customer feedback is one of the best ways to solve problems that we may have turned a blind eye to addressing. We understand gathering user data doesn’t sound like fun. But the whole point is to improve your site, conversions, and ultimately your revenue.
This guide will break it all down for you and help you gain the conversions you want.
At the end of the day, the fundamentals of conversion rate optimization are to always be optimizing your website. You want to keep your customers happy, keep them purchasing your goods and services, and ultimately coming back again and again.
Until next month.
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