Conversion Optimization Round-up – September 2021

This month we have a phenomenal lineup for you. You will not want to miss the stellar information some of our favourite websites are dishing out. Do you want more conversions? Don’t worry, we have your back. Today, let’s dive in and see what some of the best companies out there are doing.

We are sharing an article from the Marketing Sherpa, who offer us a look into three great case studies making positive change in your customer’s lives. Widerfunnel discusses the debate of the ROI of experimentation and conversion rate optimization (CRO). Then we will look at some of the best practices for your homepage. Next, let’s dive into what the heck “gamification” really is. And finally, want to get a better pay-per-click rate (PPC)? unBounce shares how to optimize your landing page.

Let’s not waste any time, let us break it down for you.

Make a Positive Change in Your Customers Lives – Best Marketing Practices

The Marketing Sherpa takes us along for three in-depth case studies from businesses that are making waves. From a cupcake maker who increased triggered email revenue by a whopping 70%! Too many businesses take your money and then forget about you. This case study highlights how a few steps in the customer’s direction can heed a lot more repeat sales for your future. This article also showcases a bridal shop with 30% more sales after getting a better view of their target customers. And the final case study shares how an online photo ID service got over a thousand people to try their service, almost overnight.

Over the years, we have come to trust The Marketing Sherpa and their ability to put together some great case studies that make us open our eyes and want to do better.

MarketingSherpa (

The ROI of Experimentation and Conversion Rate Optimization (CRO)

This may very well be the debate of our time. Is testing effectiveWiderfunnel dives deep into this age-old debate. Companies like Microsoft and Spotify, to name a few, strongly believe that testing is an effective way to innovate and develop a product your customers want. Some say if you are not innovating and growing, you are already a fish dead in the water. This article will discuss common objections with real-world applications and provide you with some great formulas to see just where you stand.

They teach you how to calculate the ROI of your CRO program. Learn about Velocity, Quality, Impact, and Cost. Widerfunnel takes you along for a very informative ride. Hop on.

Widerfunnel (

eCommerce Homepage Best Practices- 7 Tips to Boost User Experience

You don’t want to get left behind, do you? Your user experience (UX) determines how people feel when they visit your website, engage with your brand and customer support.  UX is one of the most critical aspects of your eCommerce business. As the owner, it’s your job to make sure this experience is the best it can be. This article from VWO teaches us some of the best homepage practices to set you above the rest.  Let’s highlight a couple of these top tips, starting with one of the best.

It’s no surprise having a great mobile application is key. Although not always possible, it’s highly recommended to design your website for mobile-first. This article goes into depth why this is so vital. VWO says there are 7.1 billion mobile users worldwide, users who shop, pay bills, and do pretty much everything on their mobile devices. It’s projected this number will rise significantly in the future. So, where do you stand when it comes to your mobile platform?


Some of the other tips to look forward to include optimizing load speed, maximizing space above the fold and streamlining your checkout process, to name a few. You are not going to want to miss this insightful article from VWO.

Using Gamification for MORE Customer Engagement

If Optinmonster told you there was a strategy that would immediately hook your site visitors and increase the odds they’d subscribe to your site, would you want to know how? That’s what we thought you would say.

Take a deep dive into what gamification is and just how vital it is to the success of your business. Want to improve your user experience (UX)? Gamification is not only a way to make more conversions and gain more sales, but it also makes your eCommerce business fun, a place people want to spend some time.

This article will also dive deep into three expert tips on how to use gamification such as:

  1. Add a Spin-to-Win Wheel
  2. Run an Online Contest
  3. Build a Customer Loyalty App

Optinmonster (

How to Optimize Your Landing Page for Better PPC

One of the most competitive games out there right now is the Pay-Per-Click (PPC) game. As most of us know, PPC is a digital advertising method where you pay for visits to your site through ads, as opposed to earning them organically.

This article from Unbounce has a goldmine of useful information to help maximize your (ROAS) Return on Ad Spend and help create a strategy that will work best for you and your eCommerce business. Breaking down 4 of the top questions asked by their readers, such as: How do paid ads work, anyway? And why your PPC Ad needs a dedicated landing page. They also share with us a step-by-step guide to optimizing your post-click strategy. This is one of those great articles not to miss.


As you see, this month’s lineup is not to be missed. From learning about gamification, to getting a lesson in best practices for your homepage, this month’s round-up has it all. What steps can you take this month to improve your business?

Success is often a result of many small steps in the right direction.

Until next month.

And as always, we are here to look at your website, to see where you could optimize for increased conversions.

Claim our Free Audit Here.

Author: Kurt Philip


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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