Is conversion rate optimization (CRO) part of SEO?

Optimizing for search engines is essential to increase visibility and boost website traffic, but simply driving more visitors will not result in success.

Conversion Rate Optimization (CRO) takes the digital marketing strategy one step further by ensuring those increased numbers are effectively converted into leads or sales.

When used together, SEO and CRO form a powerful combination that can elevate your business’s performance while helping you stand out from the competition.


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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