# Convertica

> Conversion for humans and AI agents. Convertica is a conversion rate optimization (CRO) consultancy, founded in 2017, with 2,000+ clients. Verticals served: eCommerce, lead generation, SaaS, affiliate, agencies (white label).

Three offers:

- Free CRO audit: an app that checks one page for people and for AI agents, with eight checks, each scored out of 100: First impressions, Calls to action, Forms & friction, Trust & credibility, Mobile experience, Page performance, AI visibility & agent readiness, SEO fundamentals. Enter your website and email, and the audit runs live on your page at https://audit.convertica.org; the free report, which is also emailed, gives your overall score, all eight check scores and three fixes you can make now. The full report ($97, bought inside the audit) has every finding, including the high impact ones, with how to implement each fix. Start here: https://convertica.org/cro-audit/#free-audit
- CRO advisory: ongoing advisory after your free audit. Priced after your audit. Up to 10 advisory clients at a time. No calls. After your audit, Kurt and Convertica's CRO team send a ranked plan and walk your team through implementing each fix, step by step, with questions answered by email. Advisory is led personally by founder Kurt Philip, with Convertica's CRO team. Your team builds the changes.
- Full implementation: Convertica's team builds the fixes from your audit for you. Priced after your audit: https://convertica.org/conversion-rate-optimization-services/#full-implementation

Kurt Philip is based in Chiang Mai, Thailand.

## Audit, services and pricing

- [CRO audit](https://convertica.org/cro-audit/): The free CRO audit (enter your website and email, and the audit runs live) and a step-by-step guide to running a CRO audit yourself
- [Pricing](https://convertica.org/pricing/): The three offers: the free CRO audit, then CRO advisory or full implementation, both priced after your audit
- [Conversion rate optimization services](https://convertica.org/conversion-rate-optimization-services/): What Convertica offers: the free CRO audit, then CRO advisory (your team builds) or full implementation (Convertica's team builds)
- [CRO consulting](https://convertica.org/conversion-rate-optimization-consulting/): CRO advisory after your free audit, led personally by Kurt Philip
- [GEO services (AI search visibility)](https://convertica.org/generative-engine-optimization-services/): Generative engine optimization services from Convertica: AI search visibility work that also converts, led by Kurt Philip through CRO advisory and priced after your audit.
- [Ecommerce conversion optimization](https://convertica.org/ecommerce-conversion-optimization/): Ecommerce conversion optimization explained: where online stores lose sales and how ecommerce CRO works. Start with Convertica's free CRO audit, then advisory.
- [Shopify conversion rate optimization](https://convertica.org/shopify-conversion-rate-optimization/): Shopify CRO for stores with traffic: what Shopify conversion rate optimization covers, from theme and apps to checkout. Start with a free CRO audit, then advisory.
- [Ecommerce CRO audit](https://convertica.org/ecommerce-cro-audit/): An ecommerce CRO audit finds where shoppers leave your store, from collection page to checkout. Follow the 8-step store audit, or get Convertica's free audit app.
- [Shopify CRO audit](https://convertica.org/shopify-cro-audit/): A Shopify CRO audit finds why your store's visitors do not buy: analytics, theme templates, apps, cart and checkout. Follow 7 steps, or get Convertica's free audit app.
- [B2B and lead generation CRO](https://convertica.org/lead-generation-conversion-rate-optimization/): B2B conversion rate optimization for lead generation: how to measure lead conversion, fix forms and test with low volume. Plus a free CRO audit from Convertica.
- [SaaS conversion rate optimization](https://convertica.org/saas-conversion-rate-optimization/): SaaS conversion rate optimization explained: the funnel, the metrics, where sign-ups and trials are lost, and how to test. Start with a free CRO audit from Convertica.
- [CRO for affiliate sites](https://convertica.org/conversion-rate-optimization-for-affiliate-marketing-companies/): Affiliate marketing conversion rates explained: the three rates to track, how to calculate them, where review pages lose sales and how to split test an affiliate site.
- [White label CRO for agencies](https://convertica.org/white-label-conversion-optimization-services/): White label conversion rate optimization for agencies: offer Convertica's free CRO audit, CRO advisory and full implementation under your own brand.

## Conversion for AI agents

- [Agentic commerce](https://convertica.org/agentic-commerce/): Agentic commerce explained for site owners: how AI agents shop, the ACP, UCP and AP2 protocols, and what to change on your site so agents can read it and buy.
- [AI agent readiness checklist](https://convertica.org/agent-readiness-checklist/): An AI agent readiness checklist for site owners: access, readable facts, structured data, usable checkout and measurement, with free ways to test your own site.
- [AI conversion rate optimization](https://convertica.org/ai-conversion-rate-optimization/): AI conversion rate optimization explained by a CRO consultant: where AI helps research, ideas and testing, where it misleads, and a safe step-by-step way to use it.
- [llms.txt guide](https://convertica.org/llms-txt/): llms.txt explained: what the file is, the format, a real example, how to create one step by step, and what Google, Lighthouse and AI tools actually do with it.
- [AI shopping assistants](https://convertica.org/ai-shopping-assistants/): AI shopping assistant guide for store owners: when to add one, the risks, how to test it with a holdout group, and how outside AI assistants pick products.
- [AI ecommerce personalization](https://convertica.org/ai-ecommerce-personalization/): AI ecommerce personalization for store owners: what to personalize, when it does not pay off, how to prove it with a holdout test, and what AI agents see.
- [AI A/B testing](https://convertica.org/ai-ab-testing/): AI A/B testing explained for site owners: where AI helps (ideas, variants, analysis), where it cannot replace traffic or judgment, and a 7-step workflow.

## Proof

- [CRO case studies](https://convertica.org/cro-case-studies/): Client results grouped by vertical, each with its metric and source, and its timeframe where the original published one
- [Empire Flippers case study](https://convertica.org/empire-flippers-case-study/): Conversion optimization of a valuation tool
- [JustThrive case study](https://convertica.org/justthrive-case-study/): Two sequential split tests measured on revenue
- [dScryb case study](https://convertica.org/ecommerce-conversion-optimization-case-study/): A/B test on paid membership sign-ups
- [Testimonials](https://convertica.org/about-us/testimonials/): Client testimonials, quoted verbatim
- [SaaS free trials: a slide-in call to action and free tools on the homepage](https://convertica.org/lead-generation-case-study-free-trial-sign-ups/): Two tests on a marketing software site: a slide-in call to action on blog posts, then a homepage section of tools visitors can use for free.
- [Home services: a popup quote form vs a form on the page](https://convertica.org/lead-generation-case-study-45-08-increase-in-successful-bookings/): Call to action buttons that open the quote form in a popup were tested against the form shown within the page, on desktop and mobile.
- [Assisted living: calls to action where families finish reading](https://convertica.org/lead-gen-assisted-living-conversion-optimization/): Heatmaps showed how families read the property pages; calls to action were added at the end of each section and in the desktop navigation bar.
- [Homepage trust signals: a shipping, reviews and security strip](https://convertica.org/ecommerce-case-study-57-9-percent-increase-in-revenue-per-visitor/): A store's homepage said nothing about shipping, reviews or payment safety. A short trust strip under the hero was A/B tested on desktop and mobile.
- [Homewares store: Add to Cart straight to the cart](https://convertica.org/ecommerce-homewares-cro-casestudy/): Most shoppers bought one item per order. Sending them to the cart after Add to Cart was A/B tested on mobile and desktop, then rolled out on mobile.
- [Reviews section: moving product reviews up the page](https://convertica.org/ecommerce-reviews-section-case-study/): Two stores had reviews at the very bottom of the product page. Moving them just below the product won on mobile for one store and on desktop for the other.
- [Sticky CTA: a call to action that stays on screen](https://convertica.org/ecommerce-case-study-sticky-cta/): A call-to-action bar fixed to the bottom of the screen was A/B tested on a store's landing page. Mobile moved, desktop did not, so it went live on mobile only.
- [Variant selectors: labeled panels and swatches in place of plain option rows](https://convertica.org/ecommerce-case-study-redesigning-variant-selectors/): Seven plain option rows, most reading "No Selection", became labeled panels with visual swatches on a furniture store's product page.
- [Ecommerce search bar: search on the homepage, collections and blog](https://convertica.org/ecommerce-case-study-71-9-increase/): A visible search bar was A/B tested on a luxury goods store on desktop and mobile.
- [Policy visibility: shipping and refund policies on the cart page](https://convertica.org/ecommerce-casestudy-boosting-conversions-with-policy-visibility/): Policy badges with pop-ups were added under the checkout button on the cart page.
- [Product page redesign with a sticky Add to Cart bar](https://convertica.org/case-study-ecommerce-product-page-redesign-produces-56-increase-in-desktop-orders/): A cleaner product page with a sticky Add to Cart and Buy Now bar was tested against the original.
- [Free shipping threshold: showing shoppers how close they are](https://convertica.org/ecommerce-case-study-free-shipping-and-its-impact-on-revenue/): A product page message told shoppers whether their cart already qualified for free shipping, or how much more it needed.
- [Mobile pricing table: stacked packages turned into a slider](https://convertica.org/ecommerce-case-study-36-increase-in-revenue-per-visitor-on-mobile/): A supplement store's packages were stacked one below the other on mobile. A swipeable slider made them easier to compare.
- [Free shipping badge: the offer placed right beside the price](https://convertica.org/case-study-optimizing-product-pages-with-free-shipping-promotion/): A "Free Shipping Included" badge was placed next to the price on a store's product pages, so the offer was hard to miss.
- [Factory to Home: shipping, warranty and payment FAQs on the product page](https://convertica.org/ecommerce-case-study-12-7-increase-in-revenue/): An Australian furniture and homewares store answered buyers' questions in pop-ups on the product page, without sending them to another page.
- [10Beasts: comparison table tests on an Amazon affiliate site](https://convertica.org/10beasts-affiliate-cro-case-study/): A large Amazon affiliate site's comparison tables were split tested, a traffic question forced a pivot, and the second round rebuilt the tables from Amazon sales data.
- [Exit popup and sticky footer on an affiliate review site](https://convertica.org/affiliate-case-study-10x-increase-in-sales/): An exit popup and a sticky footer pointed readers to each page's top product on ten review pages.
- [A top 3 picks comparison table on desktop](https://convertica.org/affiliate-case-study-35-4-increase-in-sales-per-visitor/): A visual table of three products replaced a five-line text list on desktop. Clicks held steady and sales rose.
- [Robert's affiliate site, part 1: the 80/20 process](https://convertica.org/case-study-made-site-generate-extra-15048-monthly-revenue-34-days/): Buttons, comparison tables and mobile fixes where visitors clicked, then split tests on the top-earning products, with no new content or links.
- [Product ratings on an affiliate review site](https://convertica.org/affiliate-case-study-43-1-increase-in-revenue-per-visitor/): A rating above each call-to-action button in the comparison tables, and a sticky button back up to the table, were split tested on an Amazon affiliate site in the home heating and cooling niche.
- [Robert's affiliate site, part 2: about 50 split tests in three months](https://convertica.org/increased-affiliate-income-90-days/): Back-to-back split tests on a high-traffic affiliate site, how the wins compounded, and how to read early test data.

## Free tools

- [Free tools](https://convertica.org/cro-tools/): Index of the free conversion calculators
- [A/B test sample size calculator](https://convertica.org/ab-test-sample-size-calculator/): Free tool: visitors needed per variant for an A/B test
- [Statistical significance calculator](https://convertica.org/statistical-significance-calculator/): Free tool: whether an A/B test result is statistically significant
- [Landing page analyzer](https://convertica.org/landing-page-analyzer/): Free tool: a guided landing page self-check with 27 yes, partly or no questions in eight areas, from first impressions through AI visibility and agent readiness to SEO fundamentals, a score out of 100 per area and a list of what to fix first
- [Conversion rate calculator](https://convertica.org/conversion-rate-calculator/): Free tool: conversion rate from visitors and conversions, with the formula
- [ROAS calculator](https://convertica.org/roas-meaning/): ROAS meaning: return on ad spend, the revenue your ads bring in divided by what they cost. Free ROAS calculator, break-even ROAS from your margin, worked examples and ROAS vs ROI.
- [CPA calculator](https://convertica.org/cost-per-acquisition-formula/): The CPA formula is total cost divided by conversions. Free cost per acquisition calculator with break-even CPA, worked examples, CPA vs CAC and CPL, and how conversion rate sets your CPA.

## CRO guides

- [Conversion rate optimization (CRO) guide](https://convertica.org/conversion-rate-optimization/): Conversion rate optimization (CRO) explained: what it is, how to calculate conversion rate, the six-step CRO process, research methods, testing, key terms and how to start.
- [CRO strategies](https://convertica.org/conversion-rate-optimization-strategies/): 16 conversion rate optimization strategies, grouped by the problem they solve, with how to build a CRO strategy, best practices, ideas by page type and real test results.
- [CRO checklist](https://convertica.org/conversion-rate-optimization-checklist/): A printable CRO checklist with 150 yes or no checks across tracking, landing pages, product pages, checkout, forms, SaaS, mobile, speed and AI agent readiness. Use it as a CRO audit checklist.
- [CRO statistics](https://convertica.org/conversion-rate-optimization-statistics/): 37 conversion rate optimization statistics on checkout, page speed, landing pages, A/B testing and reviews. Every CRO stat links to the original study, with its year and caveats.
- [CRO blog](https://convertica.org/blog/): The Convertica CRO blog: conversion rate optimization guides, checklists, A/B testing, AI agent readiness and real case studies, written by Kurt Philip and the CRO team.

## A/B testing and CRO tools

- [A/B testing guide](https://convertica.org/the-complete-ab-testing-guide/): A/B testing guide: what A/B testing is, how to run a test in eight steps, how to read the results, the mistakes to avoid and how to build a testing framework.
- [How long to run an A/B test](https://convertica.org/how-long-to-run-ab-test/): How long to run an A/B test: calculate the sample size, divide by daily traffic, round up to whole weeks. Worked example, duration table and when to stop.
- [A/B testing examples](https://convertica.org/ab-test-example/): A/B testing examples with real results: Convertica case studies, two famous published tests, landing page test ideas and hypotheses you can copy.
- [A/B testing tools](https://convertica.org/ab-testing-tools/): A/B testing tools compared: web testing and product experimentation platforms, free and open source options, what replaced Google Optimize, and how to choose.
- [Optimizely alternatives](https://convertica.org/optimizely-alternatives/): Optimizely alternatives for web testing and product experimentation, compared by features and test types from each vendor's own site, plus how to switch.
- [Conversion rate optimization tools](https://convertica.org/conversion-rate-optimization-tools/): Conversion rate optimization tools by job: analytics, heatmaps, A/B testing, surveys, user testing, forms, speed and landing pages, and how to build a stack.
- [Heatmap tools](https://convertica.org/heat-map-tools/): Heatmap tools compared: Microsoft Clarity, Hotjar, Crazy Egg, Mouseflow and more, by heatmap types and free plans, plus how to read a website heatmap.
- [Amazon affiliate split testing](https://convertica.org/amazon-affiliate-split-tests-fail/): Amazon affiliate split testing often gives results Amazon's sales data never confirms. Why the traffic split skews, and the triple setup Convertica used to fix it.

## Company

- [About Convertica](https://convertica.org/about-us/): Who Convertica is and how it works
- [Kurt Philip](https://convertica.org/who-is-kurt-philip/): Founder of Convertica
- [Contact](https://convertica.org/about-us/contacts/): How to reach Convertica