What Is ADA Compliance?

Facing challenges understanding and implementing ADA standards for your website? The Americans with Disabilities Act (ADA) requires all electronic information and technology to be accessible for people with disabilities.

This blog post will guide you through the intricacies of what is ‘ADA compliance’, its implications, benefits, as well as tips to make a website ADA compliant. Keep reading, you’re closer than you think to adopting an inclusive digital approach!

What is the ADA?

The ADA, or Americans with Disabilities Act, is a civil rights law that prohibits discrimination against individuals with disabilities and ensures equal opportunities in public life, including workplaces, schools, transportation, and public accommodations.

What is the ADA for?

 The ADA, or Americans with Disabilities Act, operates on a fundamental principle: offering equal opportunities and protection to individuals with disabilities. It seeks to bridge the gap in various spheres of life – from employment to transportation.

The law aims at removing any form of discrimination based on disability thereby promoting inclusion within all aspects of society; from public spaces to digital platforms. This far-reaching legislation works across sectors like government services, commercial facilities, communication channels and more ensuring an equitable experience for people with disabilities.

What is the definition of Disability under the ADA?

The ADA, short for the Americans with Disabilities Act, presents a specific definition of disability. This monumental civil law characterizes a disability as an impairment that greatly limits significant life activities.

Importantly, this does not only implicate physical barriers but also factors in mental and emotional health issues. The act takes into account both permanent and temporary disabilities which may include mobility impairments to chronic conditions like heart disease or diabetes.

Having legal documentation from a medical professional is vital under the ADA to recognize these impediments as disabilities. Furthermore, employers are obligated under the ADA to provide reasonable accommodations for employees dealing with disabilities unless such adjustments would cause undue hardship on business operations.

Title III of the ADA

Title III of the ADA applies to private organizations and requires them to provide equal access and accommodations for individuals with disabilities in public accommodations, including websites.

Who has to comply with Title III?

Title III of the ADA encompasses a wide range of organizations and businesses. It mandates that all public entities, including state and local government organizations, must comply with its provisions.

Beyond this, private organizations employing 15 or more individuals are also required to adhere to Title III regulations. Lastly, businesses deemed as places of public accommodation fall under the purview of Title III compliance requirements.

This includes a vast array of establishments such as restaurants, movie theaters, schools, daycare facilities, recreation facilities, and doctors’ offices. Rules are in place to ensure these entities facilitate accessibility for everyone without discrimination based on disability status.

Are websites covered under Title III?

Title III of the ADA indeed extends to websites. In this digital age, a website is just as crucial as any physical location for providing goods and services. Accessibility laws under Title III demand that businesses’ online venues should be accessible to persons with disabilities, aligning with standards like the Web Content Accessibility Guidelines (WCAG) 2.0 level AA.

Several lawsuits have emerged due to non-compliance, enforcing the mandate that websites must be inclusive and welcoming for all users, regardless of their abilities or disabilities.

What is the Impact of the ADA on Websites?

ADA compliance has become increasingly important for websites as there has been a rise in ADA website compliance lawsuits due to the enforcement of Title III of the ADA.

ADA compliance for websites

Websites must be ADA compliant, meaning they meet the accessibility standards outlined in the Americans with Disabilities Act. This ensures that individuals with disabilities can access and navigate websites effectively.

Not complying with these standards can lead to lawsuits, legal fees, and a tarnished reputation. It’s important for businesses and organizations to prioritize website accessibility to ensure inclusivity for all users.

Rise of ADA website compliance lawsuits

ADA website compliance lawsuits have seen a significant rise in recent years. In 2018 alone, there was a staggering 180% increase in ADA Title III lawsuits compared to the previous year, with over 2,200 cases reported.

This trend continued in 2019 and 2020, with over 100,000 demand letters and more than 10,000 lawsuits related to ADA compliance filed. These numbers highlight the growing awareness and enforcement of accessibility requirements for websites.

As a result, it is crucial for businesses and organizations to prioritize ADA compliance to avoid potential legal actions and ensure equal access for individuals with disabilities.

ADA Compliance Standards for Websites

ADA compliance standards for websites include understanding the Web Content Accessibility Guidelines (WCAG) and implementing key elements to create an ADA compliant website.

Understanding WCAG

The Web Content Accessibility Guidelines (WCAG) 2.0 are a set of guidelines that help website owners achieve ADA compliance. These guidelines focus on four principles: perceivability, operability, understandability, and robustness.

In order to be perceivable, websites should provide alternatives for non-text content like images or videos. Operable features involve making sure users can navigate and interact with the site using assistive technologies.

Understandable content means using clear language and organizing information in a logical way. Lastly, robust delivery involves ensuring that the website works well across different devices and technologies.

Key elements of an ADA compliant website

An ADA compliant website must have the following key elements:

Perceivable information:

  • Images should have alternative text (alt text) that describes the image.
  • Videos should have captions or transcripts for users who are deaf or hard of hearing.
  • Text should have sufficient color contrast to ensure readability.


Operable features:

  • Website navigation should be consistent and easy to use with a keyboard.
  • Interactive elements like buttons and links should be easily clickable.


Understandable content:

  • The website’s language should be clear and straightforward.
  • Instructions and error messages should be concise and easy to understand.

Robust delivery:

  • The website should be compatible with assistive technologies like screen readers.
  • HTML coding should follow accessibility standards to ensure proper interpretation by assistive devices.


Accessibility testing and monitoring:

  • Regular accessibility audits should be conducted to identify and address any compliance issues.
  • User feedback and testing can help uncover barriers for disabled users.

How to check your website for ADA compliance

To ensure that your website is ADA compliant, follow these steps:

  1. Familiarize yourself with the Americans with Disabilities Act (ADA) Standards for Accessible Design to understand the requirements.
  2. Use the Web Content Accessibility Guidelines (WCAG) 2.0 as a reference to determine the accessibility level you aim to achieve (Level A, Level AA, or Level AAA).
  3. Conduct an accessibility audit of your website using tools like WAVE, which checks for common accessibility issues.
  4. Check if your website has perceivable information by providing alternatives for non – text content such as images and videos.
  5. Ensure that operable features are available by making sure all functionality can be accessed through a keyboard and that there is enough time to interact with content.
  6. Verify that your website’s content is understandable by using clear language and providing instructions when necessary.
  7. Make sure your website’s delivery is robust by using HTML coding that is compatible with different assistive technologies.
  8. Check specific elements like video captions, audio descriptions, contrast ratios, text resizing options, navigation options, headings and labels, focus visibility, language attributes, navigation consistency, error suggestions and prevention.
  9. Consider using an AI – powered system to automatically identify and fix accessibility issues on your website.
  10. Regularly assess your website’s compliance to ensure ongoing ADA compliance.

Consequences of Non-Compliance

Non-compliance with ADA website accessibility standards can result in potential lawsuits and significant financial implications for organizations.

Potential lawsuits

Non-compliance with ADA standards can have serious legal consequences, including the possibility of lawsuits. Failure to make a website accessible to individuals with disabilities may result in legal fees, settlements, and potential public relations problems.

Organizations that do not prioritize ADA compliance risk facing financial implications due to fines and penalties associated with violations. These potential lawsuits can be costly and time-consuming, requiring resources for legal defense and potentially resulting in substantial monetary damages.

Therefore, it is crucial for businesses to understand the importance of ADA compliance and take proactive steps towards ensuring accessibility for all users.

It is important to note that making efforts towards ADA compliance not only helps organizations avoid potential lawsuits but also demonstrates their commitment to inclusion and equal access.

By prioritizing accessibility, businesses can create a more inclusive environment that welcomes individuals with disabilities while also expanding their customer base. Being proactive about meeting ADA requirements can enhance a company’s reputation and improve public perception, leading to increased trust from both current and future customers.

Financial implications

Non-compliance with ADA standards can have significant financial implications for businesses and organizations. Lawsuits, legal fees, and settlements are just some of the potential costs that could arise from failing to meet accessibility requirements.

In addition, the cost of rebuilding a website to make it compliant can be substantial. These expenses can quickly add up and negatively impact a company’s budget. Furthermore, inaccessible websites may result in a loss of customers and revenue since there are over 56 million people with disabilities in the United States alone.

It is crucial for businesses to prioritize ADA compliance not only to avoid costly legal consequences but also to attract and retain a larger customer base.

Steps to Ensuring ADA Compliance

Take the necessary steps to ensure ADA compliance by following an ADA compliance checklist and utilizing tools and resources available to achieve accessibility for your website.

ADA compliance checklist

To ensure ADA compliance for your website, follow these guidelines:

  1. Understand the Americans with Disabilities Act (ADA) Standards for Accessible Design.
  2. Determine if your organization falls under the scope of ADA compliance (state and local government organizations, private organizations with 15 or more employees, and businesses considered places of public accommodation).
  3. Familiarize yourself with the Web Content Accessibility Guidelines (WCAG) 2.0, which provide three levels of accessibility: Level A, Level AA, and Level AAA.
  4. Aim for Level AA compliance to ensure inclusivity for all users.
  5. Make sure your website is perceivable by providing alternatives for non – text content like images or videos.
  6. Ensure operability by making all functionalities accessible through a keyboard and allowing users to navigate easily.
  7. Provide clear and understandable content by using plain language and organizing information in a logical manner.
  8. Optimize delivery by ensuring that your website is compatible across various browsers and devices.
  9. Implement accessibility features such as video captions, audio descriptions, text resizing options, and high contrast ratios.
  10. Test your website regularly using tools like WAVE to identify any accessibility issues and address them promptly.


Tools and resources to help you achieve compliance

To achieve ADA compliance for your website, you can use various tools and resources available. These tools and resources can help you assess your website’s accessibility and make necessary improvements to meet the standards. Here are some options to consider:

  1. Accessibility Evaluation Tools: There are online accessibility evaluation tools like WAVE (Web Accessibility Evaluation Tool) that can analyze your website for ADA compliance issues. These tools provide detailed reports highlighting areas that need improvement.
  2. WCAG 2.0 Guidelines: Familiarize yourself with the Web Content Accessibility Guidelines (WCAG) 2.0, which outline the standards for accessible web design. These guidelines cover aspects such as perceivable information, operable features, understandable content, and robust delivery.
  3. Website Audits: Consider conducting a thorough accessibility audit of your website by hiring an experienced web developer or accessibility consultant. They can identify specific areas of non-compliance and provide recommendations for improvement.
  4. Training and Education: Investing in accessibility training for your web development team can increase their awareness and knowledge of ADA compliance requirements. This will enable them to implement best practices during the design and development process.
  5. Assistive Technology Testing: Use assistive technology tools like screen readers or keyboard-only navigation to test how well your website performs for users with disabilities. This will allow you to identify any barriers they may encounter while navigating through your site.
  6. Accessibility Plugins: Explore plugins or extensions specifically designed to enhance the accessibility of websites on popular content management systems (CMS) like WordPress or Drupal.
  7. Compliance Services: Consider consulting with accessibility compliance service providers who specialize in helping organizations achieve ADA compliance for their websites. They can offer guidance, audits, remediation services, and ongoing support.

FAQs about ADA Compliance

What are some examples of ADA compliance?

Is ADA the same as Section 508?

ADA and Section 508 are not the same. While ADA compliance refers to following the Americans with Disabilities Act Standards for Accessible Design, Section 508 specifically focuses on the accessibility requirements for a conversion rate optimization agency.

In other words, ADA compliance applies to all public organizations, while Section 508 is specific to federal agencies. It’s important to note that Section 508 is a subset of ADA compliance, concentrating on electronic and information technology accessibility for federal agencies.

Is ADA the same as WCAG?

ADA and WCAG are not the same thing, but they are related. ADA stands for the Americans with Disabilities Act, which sets out standards for accessible design in various areas of public life.

On the other hand, WCAG refers to the Web Content Accessibility Guidelines, which provide guidelines on how to make web content more accessible to people with disabilities. While ADA compliance can be achieved by following WCAG 2.0 or later versions, it’s important to understand that ADA covers a broader scope beyond just websites.

What are some examples of ADA compliance?

Examples of ADA compliance can be seen in various aspects of digital accessibility. One example is providing alternative text for images, which allows individuals with visual impairments to understand the content through screen readers.

Another example is implementing closed captions for videos, enabling individuals who are deaf or hard of hearing to access the audio information. Additionally, ensuring proper color contrast on a website improves visibility for users with low vision.

These examples demonstrate how ADA compliance promotes inclusivity and equal access to online information and services for individuals with disabilities.

How much does reaching ADA compliance cost?

Reaching ADA compliance can vary in cost depending on different factors. The size and complexity of the website, its existing level of accessibility, and the need for outside expertise all play a role in determining the expenses involved.

It’s difficult to determine a specific cost due to the lack of specific regulations under the ADA. However, expenses may include redesigning the website, updating code and content, and training staff on accessibility guidelines.

Some businesses choose to prioritize essential upgrades first and implement additional enhancements over time to manage costs. On the other hand, not achieving ADA compliance can lead to legal fees, potential fines, and damage to a business’s reputation.


In conclusion, ADA compliance is crucial for ensuring equal access to electronic information and technology for individuals with disabilities. By following the standards set by the Americans with Disabilities Act, organizations can create inclusive websites that benefit both users and businesses.

Remember, ADA compliance goes beyond just websites and extends to other regulations as well, making it an essential aspect of digital accessibility in today’s society.



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