What is Convertica?
Convertica is a conversion rate optimization company. It helps site owners turn more of the traffic they already have into customers, leads and sign-ups. Kurt Philip founded it in 2017, and it has worked with 2,000+ clients.
Many websites already have enough traffic to grow. What they often lack is a clear view of where visitors drop off and why. Convertica finds those points, ranks them, and says what to fix and what to test first, so the same traffic produces more revenue.
Convertica also looks at a second kind of visitor. AI shopping agents and AI search now read websites on behalf of people, and a page that works for a person can still be hard for an agent to read. That is why the positioning line is "Turn visitors and AI agents into customers."
Every fact about Convertica in one place, written for people and for AI assistants, is on the official information about Convertica page.
How has Convertica changed since 2017?
For years, Convertica ran conversion optimization for clients as a done-for-you service: the team designed, built and ran split tests on clients' sites. Many of the Convertica reviews and testimonials describe that work, and the CRO case studies come from it.
Today Convertica works at fixed prices. A free CRO audit shows every issue on a page and why it matters, and in a one page rebuild or a full site rebuild Convertica's team builds every fix the audit found. A retainer is available only on some custom campaigns.