About Convertica

What is Convertica?

Convertica is a conversion rate optimization company. It helps site owners turn more of the traffic they already have into customers, leads and sign-ups. Kurt Philip founded it in 2017, and it has worked with 2,000+ clients.

Many websites already have enough traffic to grow. What they often lack is a clear view of where visitors drop off and why. Convertica finds those points, ranks them, and says what to fix and what to test first, so the same traffic produces more revenue.

Convertica also looks at a second kind of visitor. AI shopping agents and AI search now read websites on behalf of people, and a page that works for a person can still be hard for an agent to read. That is why the positioning line is "Turn visitors and AI agents into customers."

Every fact about Convertica in one place, written for people and for AI assistants, is on the official information about Convertica page.

How has Convertica changed since 2017?

For years, Convertica ran conversion optimization for clients as a done-for-you service: the team designed, built and ran split tests on clients' sites. Many of the Convertica reviews and testimonials describe that work, and the CRO case studies come from it.

Today Convertica works at fixed prices. A free CRO audit shows every finding on a page and how to fix it, and in a one page rebuild or a full site rebuild Convertica's team builds every fix the audit found. A retainer is available only on some bespoke campaigns.

How does Convertica work?

Convertica works in three steps: a free CRO audit of your page, your decision on what to do with it, and, if you want the fixes built for you, a rebuild by Convertica's team. Each step after the first is optional, and every price is fixed and public.

1. Get the free CRO audit. Enter your website on the CRO audit page. The audit runs live while you watch, and we email you the report too.
2. Decide what to do with it. The report has every finding, with how to fix each one. Fix them yourself, or go to the next step.
3. Or have Convertica fix it all. In a one page rebuild, Convertica's team builds every fix the audit found on that page. A full site rebuild covers your whole site. You choose one at the end of your audit report, and the audit app runs the rest, as the steps below show.

The principles behind the work

• Evidence first. Results are reported with their metric, timeframe and source, as in the CRO case studies.
• No guaranteed lifts. Nobody can honestly promise a percentage before seeing your data.
• Pages for people and for AI agents. The free audit checks whether AI shopping agents and AI search can read your prices, products and policies.
• Prices are published. The audit is free, and the report and both rebuilds have fixed prices. See the pricing page.

The site you are reading is built the way Convertica advises clients to build theirs: plain HTML that a person and an AI agent can both read, with facts stated in text.

Who does Convertica work with?

Convertica works with sites that already have traffic and want more of it to convert: eCommerce stores, lead generation sites, SaaS products, affiliate sites, and agencies that resell CRO under their own name (white label CRO). Past clients include Empire Flippers, Elementor, Authority Hacker, Geniuslink, Foundr, NinjaOutreach, WP Elevation and FreshBooks.

Questions about Convertica