Terms of Service | Convertica

Last updated October 23, 2026.

About these terms

convertica.org (the site) is run by Convertica OÜ, a company registered in Tallinn, Estonia, with its registered address at Sepapaja 6, 15551 Tallinn, Estonia. In these terms, "Convertica", "we" and "us" mean Convertica OÜ, and "you" means anyone using the site.

These terms apply when you use the site, run the free CRO audit or use the free calculators. By using the site you agree to them. If you do not agree, please do not use the site. How we handle personal data is explained in our privacy policy.

The free CRO audit

The free CRO audit is an app. It runs when you enter your website address.

How it works. When you enter your website, the audit runs on the page you entered and you can watch it run. When the report is ready, the audit app asks for your email address; we email you the report, followed by a few emails about your results. You can unsubscribe at any time.
What the audit reads. The audit reads publicly available pages of the website you enter. It does not log in, does not read private or password protected areas, and does not change anything on your site.
What you may submit. Enter an email address you are entitled to use, and a website you own, work on or have permission to request an audit for.
What the audit is. Its recommendations are general. They come from automated checks of public pages, not from a review of your business, your data or your customers, and they are not professional advice for your particular situation.
Your decisions. You decide which recommendations, if any, to put in place, and you are responsible for any changes you make to your site and for testing them.
No guaranteed results. We do not promise any result from the audit or from acting on it, including any change in conversion rate, revenue, search rankings or how AI agents use your site.
Free. The free CRO audit costs nothing. We may change what it checks, limit it, or stop offering it.

The rebuilds

Convertica sells two paid products, each at a fixed price in US dollars, and payment is taken through Stripe Checkout. Each rebuild is bought from an audit report or from a buy button on this site, which opens Stripe Checkout; a rebuild bought without an audit starts with Convertica auditing the page or site. This site itself takes no card details. The price of each rebuild is shown on this site and again at Stripe Checkout, before you pay.

One page rebuild. One page. Convertica's team builds every fix the audit found on it, on your site, whatever platform it runs on.
Full site rebuild. Every page on your site. Each one is audited and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on.
No guaranteed results. We do not promise any result from a rebuild, including any change in conversion rate, revenue, search rankings or how AI agents use your site.

After you order a rebuild

After you pay, the audit app takes you to a short setup: what the page is for and who approves changes, access to your site, anything that is off limits, and how changes are approved. You then sign an order agreement online by typing your name, and Convertica accepts it at the same time. The order agreement sets out what you ordered and your setup, and includes these terms. We email you a copy, and you can see it on your job page.

We also email you within 12 hours of your order, at the address on your audit, to get started. You give us access to your site by invite, for example a user or staff account you create for us. We never ask for your password, and you can remove our access at any time.

Most rebuilds take a couple of days. A rebuild is finished within 7 days of the day we have access to your site. Time during which we cannot get into your site does not count toward the 7 days.

Before we start, please keep a current backup of your site. By giving us access you confirm that you have the right to do so and to have the changes made.

While the work runs, your job page shows each fix and its status. If you chose to approve changes to your words or offers, those changes wait for your OK before they go live. When every fix is live and checked, we audit the page again and email you the before and after scores. A score measures the page against the audit's checks; it is not a promise of any result.

Refunds

A rebuild, before work starts. You can ask for a full refund at any time before our team starts building.
A rebuild, after work starts. There is no refund once building has started. If a fix that your audit listed was not built, tell us and we will build it.
A late rebuild. If a rebuild is not finished within the 7 days described above, you can ask for a full refund.

To ask for a refund, email admin@convertica.org from the address on your order. Refunds go back to the card or payment method you paid with. Nothing in this section takes away a right to cancel or to a refund that the law gives you as a consumer.

The free calculators

The free calculators (sample size, statistical significance and conversion rate) give estimates from the numbers you enter and standard statistical formulas. The numbers you enter are processed in your browser and are not sent to us.

The results are for planning and information. They depend on your inputs and on the assumptions each calculator states, and they may contain errors. Check important results before you rely on them. The calculators are provided free and without any warranty that they are accurate, complete or suitable for your purpose.

Acceptable use

You may use the site for any lawful purpose. Search engines and AI assistants may read and cite it. Please do not:

try to get into parts of the site or its servers that are not public, or test them for weaknesses without our written permission
send automated or bulk signups, get around the signup form's limits, or submit other people's email addresses
send so many requests that the site slows down or stops working for others
upload or send anything harmful, such as malware
use the site to break any law or anyone else's rights

We may block access or remove signups that break these rules.

Case studies, testimonials and guides

Our case studies report results from tests run for specific clients, on their sites, with their traffic, over the stated timeframes. They show what happened in those cases. They are not a promise or prediction of what will happen on your site.

Testimonials are our clients' own words, from Trustpilot reviews or as clients gave them to us. They describe their experience, not results you should expect.

Guides and articles on the site are general information about conversion rate optimization. They are not professional advice for your business.

Intellectual property

The site's text, design, logo, graphics, calculators and code belong to Convertica or are used under licence. You may view and print pages for your own use, link to any page, and quote short passages with a link back to the page. Please do not copy the site or large parts of it, or use the Convertica name or logo in a way that suggests we endorse you, without our written permission.

Client names and logos shown on the site belong to their owners. They are shown to identify past clients, not to suggest that those companies endorse anything else.

Links to other sites

The site links to other websites, such as Trustpilot, LinkedIn and the tools mentioned in our guides. We do not control those sites and are not responsible for their content or how they handle your data.

Availability and changes to the site

We provide the site, the free calculators and the free CRO audit as they are and as available. We may change, suspend or remove any part of them at any time, and we do not promise that the site will always be available or free of errors.

Limitation of liability

Nothing in these terms limits or excludes any liability that cannot be limited or excluded by law, including liability for intentional wrongdoing or gross negligence, or your mandatory rights as a consumer.

Apart from that, and to the extent the law allows:

the site, the free calculators and the free CRO audit are provided without warranties of any kind, whether express or implied
Convertica is not liable for any indirect or consequential loss, or for any loss of profit, revenue, sales, data or business opportunity, arising from your use of the site, the free calculators, the free CRO audit or a rebuild, or from acting on their results
for the rebuilds, Convertica's total liability for an order is limited to the amount you paid for that order

Governing law and disputes

These terms are governed by the laws of Estonia. Any dispute about them will be decided by the courts of Estonia. If you are a consumer living in another country, you keep the protection of the mandatory laws of that country and may also bring a claim in its courts.

If you have a problem, please contact us first. Most issues can be sorted out by email.

Changes to these terms

We may update these terms, for example when we change the free CRO audit. The current version is always on this page, with the date it was last updated at the top. Changes apply from the time they are posted and do not apply to anything that happened before.

Contact

For any question about these terms, email admin@convertica.org, or write to Convertica OÜ at Sepapaja 6, 15551 Tallinn, Estonia.

See the free CRO audit