Convertica's free CRO audit shows what stops people, and the AI agents acting for them, from converting on your site, with three fixes you can make now.
More than 2,000 clients since 2017.
TrustScore 4.7 out of 5 on TrustpilotYour conversion audit
Each check is scored out of 100 in your audit.
First impressions
Is your offer immediately clear?
/100, scored in your audit
Calls to action
Are visitors guided toward the next step?
/100, scored in your audit
Forms & friction
What's stopping visitors from converting?
/100, scored in your audit
Trust & credibility
Are there enough reasons to believe?
/100, scored in your audit
Mobile experience
Does everything work beautifully on mobile?
/100, scored in your audit
Page performance
Is speed affecting the experience?
/100, scored in your audit
AI visibility & agent readiness
Can AI agents understand your offering?
/100, scored in your audit
SEO fundamentals
Can search engines understand your page?
/100, scored in your audit
Past clients include
We've been working with Convertica for the last two years and got incredible results! Hands down the best CRO service out there. Highly recommended!
Convertica helped us increase conversions by a significant amount. They definitely have the right CRO expertise. I would recommend anyone to try them out.
Convertica is the place to go if you want CRO, using data and their experience alongside testing to ensure you are getting the best possible conversions online.
TrustScore 4.7 on Trustpilot. Read the reviews
Convertica is a conversion rate optimization company founded by Kurt Philip in 2017. It helps websites turn more of their existing visitors into customers, leads and sign-ups, for people and for the AI agents acting for them. Work starts with a free CRO audit, then continues with CRO advisory or full implementation.
How it works
Step 1
Your site and your email. No call, no card.
Step 2
The audit reads your page the way a visitor and an AI agent would, and ranks what it finds by likely impact.
Step 3
Fix the findings yourself, get CRO advisory led personally by Kurt Philip while your team builds, or have Convertica's team build the fixes with full implementation.
Two readers
A person reads your site. Increasingly, an AI agent reads it too: an assistant comparing options, or a shopping agent working for someone. A page can work for one and fail the other.
A clear offer on the first screen. An obvious next step. Proof near the point of decision. A form or checkout with nothing in the way.
Products, prices and policies it can read as text. Accurate structured data. Permission to crawl. A path it can follow to the next step.
PERSON VIEW
Product page
Stovetop kettle
Price shown in the photo
Free returns. Ships in two days.
Illustrative example
AGENT VIEW
Illustrative example: a person sees the price in the product photo. An agent reading the same page finds no price, and the store's robots file blocks one AI crawler.
Google's own guide to its generative AI features describes AI agents as systems that carry out tasks for people, such as booking a reservation or comparing products. To test the agent side of your own site, work through the AI agent readiness checklist.
The free CRO audit checks both readers. Get yours.
Case studies
Each figure below is from a published Convertica case study, with its metric, timeframe and source. Results vary by site; these are not promises.
Lead generation
A website marketplace's valuation tool asked for a lot of typed input right after the first click. A rebuilt, step-by-step submission process was split-URL tested, then rolled out.
+51.6%
Conversions (valuation tool submissions), 47 days
Source: Empire Flippers, valuation tool submissions, 47 days, split-URL test then rollout
Read the case study: Empire Flippers: a valuation tool submission process rebuilt
eCommerce
A health supplement store wanted more auto-ship subscriptions and a better return on ad spend. Two split tests ran one after the other, the second against the first winner.
+101.82%
Revenue, cumulative across two sequential split tests, 7 December to 24 March
Source: JustThrive, revenue, two sequential split tests, Dec to Mar
Read the case study: JustThrive: two sequential split tests on a supplement store
Membership eCommerce
A membership store showed locked content in its search results with no clear next step. Adding calls to action and access levels to the results was A/B tested on desktop and mobile.
+49.4%
Paid membership sign-ups, 17-day A/B test
Source: dScryb, paid membership sign-ups, 17-day A/B test, 98% confidence
Read the case study: dScryb: more paid membership sign-ups from search results
Convertica increased revenue on our site by over 30%. Their stuff works.
The recommendations Convertica made resulted in an 18% Lift in free trials which had a major impact on the business. I highly recommend Convertica for anyone who is looking to get the most out of their traffic. They're the best in the business as far as I'm concerned
More results by type of site: the 10Beasts case study on an Amazon affiliate site, a sticky CTA test on an online store's mobile pages, and a SaaS CRO case study on free trial sign-ups.
What Convertica does
A conversion rate optimization company helps a website turn more of its existing visitors into customers, leads or sign-ups. It checks the tracking, studies how visitors behave, finds where and why they leave, and fixes or tests changes. Convertica's version of that work comes as three offers: a free CRO audit, CRO advisory and full implementation.
Free
For anyone who wants to see what is costing their site conversions.
Priced after your audit
For teams that will build the changes and want to know which ones are worth building.
Priced after your audit
For teams that would rather not build the changes themselves.
What each one includes, who does which part of the work and how to choose a provider are on the conversion rate optimization services page. If you want direction more than hands, read what a CRO consultant does. How the three are priced is on the conversion rate optimization pricing page.
Verticals
Convertica has worked with online stores, lead generation sites, software companies, affiliate sites and agencies. Where conversions are won or lost differs for each.
Online stores
Online stores, where conversions are won or lost on product pages, cart and checkout, and where AI shopping agents may read the catalog.
Platform
Shopify stores with traffic, where the theme, the apps and the checkout shape what can be changed.
Leads
Sites that sell through an inquiry, a quote or a booking: landing pages, forms and lead capture tools.
Software
Software companies, where the work centers on pricing pages, sign-up and trials.
Content
Content sites that earn when a reader clicks through to a merchant, where small changes to comparison tables and buttons matter.
White label
Marketing agencies that offer CRO to their own clients under their own brand.
Learn
Convertica's calculators and guides are free and written from its client work. Start with whichever matches the question you have today.
Before a test, the A/B test sample size calculator shows how much traffic it needs. After it, the statistical significance calculator shows whether the result is real. The conversion rate calculator gives you a baseline, and the landing page analyzer is a guided self-check in the same eight areas as the free audit.
For ad spend, there are calculators for return on ad spend and cost per acquisition. All free CRO tools.
New to the subject? The conversion rate optimization guide explains what it is and how to do it, and the CRO checklist turns it into steps. To go further, read the A/B testing guide, the guide to landing page optimization and how to increase website conversion rate.
Every guide and case study is listed on the CRO blog.
Three guides cover the last steps before an order: checkout optimization, the cart abandonment rate and how to lower it, and where trust badges help. To see where shoppers stop, compare the heatmap tools.
The second reader has its own guides: what agentic commerce is and what to change on your site, what AI conversion rate optimization can and cannot do, and whether you need an llms.txt file. Being found and cited in AI answers is covered by Convertica's generative engine optimization services.
Convertica was founded in 2017 and has worked with 2,000+ clients since, across eCommerce, lead generation, SaaS, affiliate sites and agencies. The company, Convertica OÜ, is registered in Tallinn, Estonia, and founder Kurt Philip runs it from Chiang Mai, Thailand. The work is done online, with clients wherever they are.
Kurt Philip has been a guest on the Authority Hacker podcast (#124) and spoke at the Chiang Mai SEO Conference in 2018. Read more about Convertica, or contact Convertica with a question.
Led by the founder
Kurt Philip founded Convertica in 2017 and personally leads the advisory. He has worked in SEO since the early 2000s and is based in Chiang Mai, Thailand.
Convertica is a conversion rate optimization company that works both ways. Its CRO advisory is the consultant model: founder Kurt Philip and Convertica's CRO team direct the work and your team builds the changes. Its full implementation is closer to the agency model: Convertica's team builds the fixes from your audit. Both start with the free CRO audit.
Convertica helps websites turn more of their existing visitors into customers, leads and sign-ups. It offers three things: a free CRO audit that checks a page for people and for AI agents, CRO advisory led personally by Kurt Philip, and full implementation, where Convertica's team builds the fixes from the audit.
The CRO audit is free. Inside the audit app, the full report with every finding costs $97 and is optional. CRO advisory and full implementation are both priced after your audit, based on what the audit finds.
The free CRO audit runs eight checks on your page: first impressions, calls to action, forms and friction, trust and credibility, mobile experience, page performance, AI visibility and agent readiness, and SEO fundamentals. Each is scored out of 100, and the free report gives your overall score, all eight check scores and three fixes you can make now.
It means a page now has two readers. A person needs a clear offer, an obvious next step and proof near the point of decision. An AI agent, such as an assistant comparing options or a shopping agent working for someone, needs products, prices and policies it can read as text, accurate structured data and permission to crawl. Convertica checks both.
No. Nobody can honestly promise a lift before seeing your data, and results vary by site. Convertica publishes each case study result with its metric, timeframe and source, so you can judge the work for yourself.
Convertica has worked with more than 2,000 clients since 2017: online stores, including Shopify stores, lead generation sites, SaaS companies, affiliate sites and agencies that offer CRO under their own brand. Past clients include Empire Flippers, Elementor, Authority Hacker, Geniuslink, Foundr, NinjaOutreach, WP Elevation and FreshBooks.
Convertica OÜ is registered in Tallinn, Estonia. Founder Kurt Philip is based in Chiang Mai, Thailand, and Convertica works with clients online, wherever they are.
Kurt Philip founded Convertica in 2017 and personally leads its CRO advisory. He has worked in SEO since the early 2000s, grew up in New Zealand and Australia, and is based in Chiang Mai, Thailand.