Conversion Optimization Round-up – July 2022

Conversion Optimization Round-up – July 2022

As the summer hits the halfway mark, let us take a minute and ask ourselves, have we been playing a little harder than working? Did you know that conversion rate optimization is being Googled more than ever, and companies spend around $2000 per month on CRO tools?...

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Conversion Optimization Round-up – May 2022

Conversion Optimization Round-up – May 2022

This month's round-up is one not to be missed. We have chosen some great articles from those we have come to trust. Together we will explore 5 new rules of landing page testing from the ever-popular Unbounce. Guess The Test stumped me this month when they...

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eCommerce Case Study – 12.7% Increase in Revenue

eCommerce Case Study – 12.7% Increase in Revenue

The Website: This website is an Australian owned and managed business called Factory to Home, which sells quality furniture and homeware to Australians. They realised there was a gap in the market for buying home goods at an affordable price with quick and reliable...

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Conversion Optimization Round-up – March 2022

Conversion Optimization Round-up – March 2022

This month we are talking about customer perception, how to optimize your landing and checkout page, and what your potential customers are really looking for. Did you know that most companies spend about $1 on conversion rate optimization for every $92 spent on...

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Affiliate Case Study – 10x Increase in Sales

Affiliate Case Study – 10x Increase in Sales

Today we’re bringing you part 2 of our Affiliate Case Study.  The Website: This website is in the adult niche and reviews products that are sold on various eCommerce stores.  Test Details & Background: For this test we added an in-house designed exit...

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Conversion Optimization Round-up – February 2022

Conversion Optimization Round-up – February 2022

In this month’s Round-up we bring you valuable information regarding A/B testing and how, when, and where to use it. Today you will learn from Guess the Test about using the top display banner or not. VWO looks at the widely successful Bear...

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Top 7 Conversion Rate Optimization Trends for 2022

Top 7 Conversion Rate Optimization Trends for 2022

Did you know that since the start of the pandemic, e-commerce businesses rose by a whopping 17.9%?  How did you fare last year?  As the new year falls upon us, it is time to take a serious look at our goals for the coming year. No, we are not saying to make a...

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Conversion Optimization Round-up – January 2022

Conversion Optimization Round-up – January 2022

Gone are the days of the generic site- you need to stand out. Before we begin, ask yourself, what makes my website stand out from my competitors? If you don't have a clear answer to this question, maybe, it's time to take action. Our goal is to help you...

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Conversion Optimization Round-up – December 2021

Conversion Optimization Round-up – December 2021

Can you believe this year is almost over? We are proud to say this year we delivered some stellar articles from the biggest movers and shakers in our industry. We hope you took the information provided and made the most of it. 2022 won't be any different- make sure...

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Conversion Optimization Round-up – November 2021

Conversion Optimization Round-up – November 2021

Month after month, we strive to deliver you with the best of the best. Our goal is to help you do everything you can to succeed! What do the best companies all have in common? A desire to always be improving. What have you done this month to improve your business?...

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Conversion Optimization Round-up – October 2021

Conversion Optimization Round-up – October 2021

Do you know what some of the wealthiest entrepreneurs have in common? They are teachable and are always looking for ways to improve and adapt. Do you share this trait? If so, then you will want to jump into this month’s list of articles from websites we have come to...

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Conversion Optimization Round-up – September 2021

Conversion Optimization Round-up – September 2021

This month we have a phenomenal lineup for you. You will not want to miss the stellar information some of our favourite websites are dishing out. Do you want more conversions? Don’t worry, we have your back. Today, let’s dive in and see what some of the best companies...

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Conversion Optimization Round-up – August 2021

Conversion Optimization Round-up – August 2021

Would you want to know if I told you there was a way to get more conversions, attract more customers, and put more money in your pocket? That's what we thought you would say. Today, we will break down some amazing articles from some of the most reputable companies in...

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How to Calculate Your eCommerce Conversion Rate

How to Calculate Your eCommerce Conversion Rate

Wondering how to calculate your eCommerce website conversion rate? Your conversion rate is the number of conversions divided by the total number of visitors on your site. Then, multiplied by 100. Conversion rate = (conversion/total visitors) * 100 So, for example,...

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Conversion Optimization Round-up – July 2021

Conversion Optimization Round-up – July 2021

Who doesn't want more conversions? However, where does one start with the ever-changing methods and resources available? Let us help you out with some top picks of the latest articles in Conversion Rate Optimization. This Round-Up will explore how to calculate...

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Conversion Optimization Round-up – June 2021

Conversion Optimization Round-up – June 2021

Today we’ve got for you, a rich pool of helpful resources wherever you are on your CRO journey—beginner, intermediate or expert.  First, we have an article from GuessTheTest that will surely give you a good idea for grabbing and sustaining your reader’s attention....

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Conversion Optimization Round-up – May 2021

Conversion Optimization Round-up – May 2021

This month we're sharing some great new articles that will help you grow your online business and increase your conversion rates. First off, we thought you should know about the most common conversion killers that are likely hurting your profits. Then, the importance...

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Conversion Optimization Round-up – April 2021

Conversion Optimization Round-up – April 2021

In this month’s Round-Up we’ve got articles from VWO, Marketing Sherpa and Conversion Rate Experts covering eCommerce optimization, 3 quick Case Studies, one long-form FinTech Case Study and the Unbounce 2021 Conversion Benchmark Report.  We hope you enjoy these...

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Conversion Optimization Round-up – March 2021

Conversion Optimization Round-up – March 2021

Today we’ve got for you all the latest articles in the CRO world. Beginning with ways virtual reality can optimize eCommerce business conversions. Moving onto formulas you can use to write great landing page headlines. Then we’ve got some expert advice on developing a...

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CRO Round-up – February 2021

CRO Round-up – February 2021

We’ve got some great articles to share with you this month. Up first is a guide to landing page optimization tactics for different sources of traffic.  We’ve also got an A/B testing How-To for those new to conversion rate optimization. As well as a post on how to...

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CRO Round-up – January 2021

CRO Round-up – January 2021

Here's the round-up for the best new CRO articles for January 2021. First up, we’re starting with a review on the state of conversion optimization in 2020. Not technically from January, but we thought it a good starting point! Next, we’ve got a guide on CRO analytics,...

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eCommerce Shopping Cart UX Design Tips

eCommerce Shopping Cart UX Design Tips

Every year, 4 trillion dollars are lost in eCommerce sales due to cart abandonment. That's a punch to the gut for eCommerce businesses. Buyers who've clicked the add-to-cart button are usually ready to buy. They've looked at a product. Loved it. Decided they want it....

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eCommerce Homepage Best Practices: UX/UI Tips

eCommerce Homepage Best Practices: UX/UI Tips

The homepage for eCommerce stores is not the easiest one to build for conversions. Why? Because many of the visitors who get to it are at different stages of the customer journey. This makes it difficult to show each one of them exactly what they came to your site...

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Effective Bottom Funnel Marketing Tactics

Effective Bottom Funnel Marketing Tactics

Do you want to know a quick way to increase conversions? Go and optimize the bottom of your sales funnel. Why? Because customers who get to this stage are on the verge of buying. And yet, they can’t quite make the leap. Figure out what the resistance is and more of...

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How to Reduce Form Abandonment the Right Way

How to Reduce Form Abandonment the Right Way

Web forms are money. Few elements on your site are as close to a conversion as an online form is. When a customer completes a form, this usually means money isn’t far behind. What do I mean? When visitors sign-up for your newsletter, the know-like-trust journey...

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How to Build Multi-Step Forms to Increase Conversion Rates

How to Build Multi-Step Forms to Increase Conversion Rates

Are you unsure of what to test first to increase conversions? Don’t be. Start with a page that has the promise of big gains but only needs a few little tweaks. This includes Optimizing the value proposition of the landing page Adding testimonials on product pages, or...

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eCommerce Navigation Best Practices

eCommerce Navigation Best Practices

Imagine going into a store for the first time. You enter a big building where you see dozens of aisles full of products from all over the world. Here’s your dilemma. You’re in a hurry and you only want almond flour. What do you do? Do you frantically walk up and down...

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Hi, I’m Kurt, the founder & CEO of Convertica. We live and breathe conversion rate optimization. I hope you enjoy our findings.

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