How to Reduce Cognitive Load

How to Reduce Cognitive Load

Your target customer lands on your site overwhelmed with many concerns. He’s plagued with distractions. A crying toddler. Hard day at work. Hangover. Slow computer. Dog demanding a walk. Because of this, he has limited energy to spend on your site. Psychologists call...

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Foot in the Door Technique

Foot in the Door Technique

Get this:Trust is one of the most powerful elements of your online business. Get people to trust you and conversions will skyrocket. If they trust you, they’ll listen to every word you say. If they trust you, they’ll buy what you sell. If they trust you, they’ll tell...

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Understanding Bounce Rate

Understanding Bounce Rate

Bounce rate is an important metric. There’s only one problem. It’s largely, and highly misunderstood. See. People immediately associate a high bounce rate as an SEO problem. Which leads to agitation. But in fact, it’s mostly a CRO issue. And it isn’t a problem. It’s...

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10Beasts: A Unique Affiliate Site Case Study

10Beasts: A Unique Affiliate Site Case Study

In November 2018, I did a presentation at the Chiang Mai SEO conference. I used 10Beasts as an example and discussed tweaks I would do to the website to increase its conversion rates. If we were to potentially work with them, that is. I also wanted to show how even...

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How to Create the Best Call-to-Action Buttons

How to Create the Best Call-to-Action Buttons

A lighthouse.That’s what your call-to-action (CTA) button is.It stops people in their tracks and leads them into a new course of action.But there’s one difference.When a ship captain sees a lighthouse, there’s only one certainty. There’s only one course of action -...

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This is How You Use Social Proof to Make More Sales

This is How You Use Social Proof to Make More Sales

Let’s see how good your visual perception is. Look at the two images below. Which of the lines in image 2 is the same length as the line in image 1? Easy, right? Now imagine there are 9 other people with you in the room. I ask them the same question. All 9 first give...

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How to Design Pricing Pages that Convert

How to Design Pricing Pages that Convert

Pricing page.Product page.Landing page.Whatever you call it doesn't matter.We all know one thing:The person on this page is ready to buy. He just needs a little nudge to assure him that he’s making the right decision.This is an important page on your site.If this page...

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eCommerce Conversion Rate Optimization Case Study

eCommerce Conversion Rate Optimization Case Study

We’ve all been there:On the endless hamster wheel.You spend many long days and sleepless nights fighting tooth and nail to get more people to your site.- You work on your SEO endlessly,- You spend a big chunk of your revenue on ads.- You hustle on social media just...

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Scarcity Tactics used by the World’s Biggest Brands

Scarcity Tactics used by the World’s Biggest Brands

16 seconds. That’s how quickly the $1800 Supreme x Rimowa 82L luggage sold out. It was an unlikely collaboration between a luxury brand and a streetwear company. There were no fancy ads or elaborate marketing campaigns. There was only a post on Instagram signaling to...

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Perceived Value Theory 101

Perceived Value Theory 101

Imagine this: You're about to rescue a child stuck on the ledge of a cliff. There are two bags in front of you. Each bag contains a rescue kit. Here’s the kicker: One was made in Germany. The other in China. Which one would you pick? The bag you choose shows that you...

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Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018 If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO...

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4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid What if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes.It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and...

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4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.January 16, 2018The SEO world is changing rapidly. In 2012, SEO was so consistent you could run the same system and get the same results over and over. At the start of 2018 it has completely changed, and no...

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Best Books for Understanding Conversion Rate Optimization

Best Books for Understanding Conversion Rate Optimization

Updated 20 September 2019 People constantly reach out to ask me what my favorite reads are on CRO, or if I can recommend books to provide a good foundation in CRO. Anyone who wants to learn about the fundamentals of CRO can do so by picking up a few good titles....

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