Blog - Convertica

Scarcity Tactics used by the World’s Biggest Brands

16 seconds. That’s how quickly the $1800 Supreme x Rimowa 82L luggage sold out. It was an unlikely collaboration between a luxury brand and a streetwear company. There were no fancy ads or elaborate marketing campaigns. There was only a post on Instagram signaling to...

Perceived Value Theory 101

Imagine this: You're about to rescue a child stuck on the ledge of a cliff. There are two bags in front of you. Each bag contains a rescue kit. Here’s the kicker: One was made in Germany. The other in China. Which one would you pick? The bag you choose shows that you...

Why Most Affiliate Site Split-Tests Fail (and how to fix it)

Why Most Affiliate Site Split-Tests Fail (and how to fix it)I have discussed this topic in previous posts but there is still a lot of confusion about the triple set up for affiliate split tests. In this post I will walk through in more detail and show you the solution...

4 CRO Split-Testing Platforms You Need to Know About for 2019

4 CRO Split-Testing Platforms You Need to Know About for 2019Every week, I get asked: “What is the best CRO split testing software”. The answer purely depends on your specific goals and requirements. All the split testing platforms below are essentially different...

Attention SEO: How to Put Your Conversion Rate Optimization on Steroids

Attention SEO: How to Put Your Conversion Rate Optimization on SteroidsI was 15 years old: It was the year 2000. We had just survived the Y2k bug. There was a buzz in the air. The computer world wasn't over. Photocred. For anyone born after 1990, you'll remember,...

Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO...

[CASE STUDY] – Empire Flippers 51.6%+ Increase in Conversions in Just 47 Days

[CASE STUDY] – Empire Flippers 51.6%+ Increase in Conversions in Just 47 DaysToday, I’d like to share a case study with you. Convertica’s experience working on the Empire Flippers valuation tool is the perfect example of the power of CRO done the right way....

High Traffic & Low Conversions: Our 12-Step Checklist for Perfecting Your CRO Process

High Traffic & Low Conversions: Our 12-Step Checklist for Perfecting Your CRO ProcessWhen it comes to CRO, the hardest part can be deciding what to start optimizing. I have already done a post showing where to start if you're new to CRO. The questions is, when...

4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should AvoidWhat if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes. It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and...

4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.January 16, 2018The SEO world is changing rapidly. In 2012, SEO was so consistent you could run the same system and get the same results over and over. At the start of 2018 it has completely changed, and no...

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Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings. Interested in CRO? Let’s connect.

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