CRO Round-up – February 2021
We’ve got some great articles to share with you this month. Up first is a guide to landing page optimization tactics for different sources of traffic. We’ve also got an A/B testing How-To for those new to conversion rate optimization. As well as a post on how to...
read more26.9% Increase for an eCommerce Business in the Homeware Niche.
The Website: This case study features an eCommerce business in the homeware niche. This Shopify store features a small selection of high quality tableware. It is a UK based site, but they ship all their products worldwide. They work with a select few reliable sellers...
read moreCRO Round-up – January 2021
Here's the round-up for the best new CRO articles for January 2021. First up, we’re starting with a review on the state of conversion optimization in 2020. Not technically from January, but we thought it a good starting point! Next, we’ve got a guide on CRO analytics,...
read moreeCommerce Shopping Cart UX Design Tips
Every year, 4 trillion dollars are lost in eCommerce sales due to cart abandonment. That's a punch to the gut for eCommerce businesses. Buyers who've clicked the add-to-cart button are usually ready to buy. They've looked at a product. Loved it. Decided they want it....
read moreeCommerce Checkout UX That Boosts Sales and Conversions ( 4 CRO Tests You Can Copy)
Want some quick wins for your eCommerce store’s CRO campaigns? Make changes to the checkout UX and you’ll see results quicker than changing any other part of your store. Why? Because this is the bottom of the funnel. The place where customers have high motivation to...
read moreeCommerce Homepage Best Practices: UX/UI Tips
The homepage for eCommerce stores is not the easiest one to build for conversions. Why? Because many of the visitors who get to it are at different stages of the customer journey. This makes it difficult to show each one of them exactly what they came to your site...
read moreEffective Bottom Funnel Marketing Tactics
Do you want to know a quick way to increase conversions? Go and optimize the bottom of your sales funnel. Why? Because customers who get to this stage are on the verge of buying. And yet, they can’t quite make the leap. Figure out what the resistance is and more of...
read moreTrack These 5 Conversion Funnel Metrics To Identify Areas for Growth
You’ve spent many hours building a sophisticated sales funnel. Now it’s time to analyze the conversion funnel metrics to figure out if it’s working to meet your business goals. There’s only one problem. There are so many metrics you have to keep track of that you’re...
read moreHow to Reduce Form Abandonment the Right Way
Web forms are money. Few elements on your site are as close to a conversion as an online form is. When a customer completes a form, this usually means money isn’t far behind. What do I mean? When visitors sign-up for your newsletter, the know-like-trust journey...
read moreHow to Build Multi-Step Forms to Increase Conversion Rates
Are you unsure of what to test first to increase conversions? Don’t be. Start with a page that has the promise of big gains but only needs a few little tweaks. This includes Optimizing the value proposition of the landing page Adding testimonials on product pages, or...
read moreeCommerce Navigation Best Practices
Imagine going into a store for the first time. You enter a big building where you see dozens of aisles full of products from all over the world. Here’s your dilemma. You’re in a hurry and you only want almond flour. What do you do? Do you frantically walk up and down...
read moreHow to Build Trust With Customers Online
Give a free offer to get more leads… Be active on social media… Send nurturing emails to get leads closer to the sale… You’ve got to admit it. We are regularly bombarded with all these marketing tactics on how to get more people into our sales pipeline. Some of them...
read moreHow to Increase Cart Conversion Rates
It’s frustrating and mind-boggling. You look at your analytics. And you find that more than half of the people who add items to the cart abandon it. It’s safe to assume that most of them didn’t accidentally add the items. They read the product pages, liked what they...
read moreHow to Check Conversion Rates in Google Analytics for Beginners
Over 50 million websites use Google Analytics (GA). But for many, it’s like a gym membership that hasn't been used for months. You see, it’s one of those things you’re told to get when you first build your site. But they forget to tell you about the fine print. They...
read moreBenefits of Customer Retention Optimization (+ Tips for Retaining Customers Online)
Let’s assume your business only depends on sales from new customers. So what do you do? You work hard to bring traffic to your site. You spend money to get all the cold leads coming. Again. And again. Once they buy something, you forget all about them. You move on to...
read moreHow to Increase Website Engagement
Here’s something I see far too often. In this age of big data, many marketers seem to get hung up on numbers. Rightly so. But in the process, they often overlook the beating heart that pumps these numbers. What am I getting at? Let’s look at website engagement, for...
read moreForm Design Best Practices For the Best Sign-up Forms that Convert
It’s a scenario we’ve all had to deal with far too many times. You stand in a long queue for a long time in front of an office window. Then when your turn comes, the person in charge hands you a piece of paper. And with a dull and monotonous voice says, “Fill out this...
read moreHow to Use Customer Testimonials On Websites And Get Buyers to Take Action
You know what it's like. You go to a site to buy something. You're interested in their offer. So you look for customer testimonials. But you can't find them. What happens next? Doubt seeps into your brain. You start to wonder if there's any truth to the site's claim....
read moreGet Customers to Buy Using the Familiarity Effect
Have you heard of the time eBay changed its background color from yellow to white? People hated it. So what did eBay do? The legend story goes that they made a code which in the course of a few months, incrementally changed the color to white. One shade different...
read moreLead Generation Landing Page Best Practices
Let's not beat around the bush. If you're having problems generating leads, your business is going nowhere. Without a system that continuously generates leads, your business shrivels like an orange left out in the sun. You know what it's like. You have an offer with...
read moreThe Ultimate Guide to Trust Badges
You’ve done the hard job. You’ve attracted people to your site. They’ve read your copy. And they’re convinced your product is the one. They should now be itching to click the buy button. Well, not so fast, cowboy! This is the internet we’re talking about. And in this...
read moreFast Track the ROI of your Website Portfolio with Conversion Optimization
So. You’ve managed to build an amazing operations and SEO team for your website portfolio. All your main SEO keywords are on the front page or inside the top 3. You take websites to fully-fledged businesses in under a year. You know with certainty that you can...
read moreUser Experience: Your Guide For Improved CRO & SEO
User Experience (UX) has grown increasingly important over the years for getting the best out of your website. On the internet, where attention spans are lower than ever. Where there’s more competition, constantly raising the bar. You need to be at the top of your...
read moreHow to Reduce Cognitive Load
Your target customer lands on your site overwhelmed with many concerns. He’s plagued with distractions. A crying toddler. Hard day at work. Hangover. Slow computer. Dog demanding a walk. Because of this, he has limited energy to spend on your site. Psychologists call...
read moreFoot in the Door Technique
Get this:Trust is one of the most powerful elements of your online business. Get people to trust you and conversions will skyrocket. If they trust you, they’ll listen to every word you say. If they trust you, they’ll buy what you sell. If they trust you, they’ll tell...
read moreUnderstanding Bounce Rate
Bounce rate is an important metric. There’s only one problem. It’s largely, and highly misunderstood. See. People immediately associate a high bounce rate as an SEO problem. Which leads to agitation. But in fact, it’s mostly a CRO issue. And it isn’t a problem. It’s...
read more10Beasts: A Unique Affiliate Site Case Study
In November 2018, I did a presentation at the Chiang Mai SEO conference. I used 10Beasts as an example and discussed tweaks I would do to the website to increase its conversion rates. If we were to potentially work with them, that is. I also wanted to show how even...
read moreHow to Create the Best Call-to-Action Buttons
A lighthouse.That’s what your call-to-action (CTA) button is.It stops people in their tracks and leads them into a new course of action.But there’s one difference.When a ship captain sees a lighthouse, there’s only one certainty. There’s only one course of action -...
read moreThis is How You Use Social Proof to Make More Sales
Let’s see how good your visual perception is. Look at the two images below. Which of the lines in image 2 is the same length as the line in image 1? Easy, right? Now imagine there are 9 other people with you in the room. I ask them the same question. All 9 first give...
read moreHow to Design Pricing Pages that Convert
Pricing page.Product page.Landing page.Whatever you call it doesn't matter.We all know one thing:The person on this page is ready to buy. He just needs a little nudge to assure him that he’s making the right decision.This is an important page on your site.If this page...
read moreeCommerce Conversion Optimization Case Study
eCommerce Conversion Optimization Case Study We’ve all been there: On the hamster wheel. You spend many long days and sleepless nights fighting tooth and nail to get more people to your site. You work on your SEO endlessly, You spend a big chunk of your revenue...
read moreScarcity Tactics used by the World’s Biggest Brands
16 seconds. That’s how quickly the $1800 Supreme x Rimowa 82L luggage sold out. It was an unlikely collaboration between a luxury brand and a streetwear company. There were no fancy ads or elaborate marketing campaigns. There was only a post on Instagram signaling to...
read morePerceived Value Theory 101
Imagine this: You're about to rescue a child stuck on the ledge of a cliff. There are two bags in front of you. Each bag contains a rescue kit. Here’s the kicker: One was made in Germany. The other in China. Which one would you pick? The bag you choose shows that you...
read moreWhy Most Affiliate Site Split-Tests Fail (and how to fix it)
I have discussed this topic in previous posts but there is still a lot of confusion about the triple set up for affiliate split tests.In this post I will walk through in more detail and show you the solution to a major issue for affiliate SEOs:How to run a split test...
read moreThe Best AB Testing Tools 2020
Every week, I get asked, “What are the best AB testing tools?” The answer purely depends on your specific goals and requirements. To decide which software is best for you, consider a few things: Are you doing CRO on one or a few of your own sites or are you running an...
read moreAttention SEO: How to Put Your Conversion Rate Optimization on Steroids
I was 15 years old: It was the year 2000. We had just survived the Y2k bug. There was a buzz in the air. The computer world wasn't over. Photocred. For anyone born after 1990, you'll remember, this was a strange time. As a nerd, it was the only thing we worried...
read moreMonthly CRO Roundup – May 2018
If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO world.Don’t worry, I don’t work the...
read moreEmpire Flippers Lead Generation Conversion Rate Optimization Case study
Today, I’d like to share a case study with you. Convertica’s experience working on the Empire Flippers valuation tool is the perfect example of the power of CRO done the right way. Analytics & Conversion Rate Optimization doesn’t have to be complicated, it just...
read moreHigh Traffic & Low Conversions: Our 12-Step Checklist for Perfecting Your CRO Process
When it comes to CRO, the hardest part can be deciding what to start optimizing. I have already done a post showing where to start if you're new to CRO. The questions is, when you have the areas to focus on identified, what do you start testing? [sc...
read more4 A/B Split Testing Mistakes Newbies Should Avoid
What if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes. It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and your affiliate site is now a CRO BEAST that...
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