Scarcity Tactics used by the World’s Biggest Brands

Scarcity Tactics used by the World’s Biggest Brands

16 seconds. That’s how quickly the $1800 Supreme x Rimowa 82L luggage sold out. It was an unlikely collaboration between a luxury brand and a streetwear company. There were no fancy ads or elaborate marketing campaigns. There was only a post on Instagram signaling to...

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Perceived Value Theory 101

Perceived Value Theory 101

Imagine this: You're about to rescue a child stuck on the ledge of a cliff. There are two bags in front of you. Each bag contains a rescue kit. Here’s the kicker: One was made in Germany. The other in China. Which one would you pick? The bag you choose shows that you...

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Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO...

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4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should AvoidWhat if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes. It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and...

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4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.January 16, 2018The SEO world is changing rapidly. In 2012, SEO was so consistent you could run the same system and get the same results over and over. At the start of 2018 it has completely changed, and no...

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Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings. Interested in CRO? Let’s connect.

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