Conversion rate optimization fundamentals, case studies & techniques.

How to Reduce Cognitive Load

Your target customer lands on your site overwhelmed with many concerns. He’s plagued with distractions. A crying toddler. Hard day at work. Hangover. Slow computer. Dog demanding a walk. Because of this, he has limited energy to spend on your site. Psychologists call...

Foot in the Door Technique

Get this:Trust is one of the most powerful elements of your online business. Get people to trust you and conversions will skyrocket. If they trust you, they’ll listen to every word you say. If they trust you, they’ll buy what you sell. If they trust you, they’ll tell...

Understanding Bounce Rate

Bounce rate is an important metric. There’s only one problem. It’s largely, and highly misunderstood. See. People immediately associate a high bounce rate as an SEO problem. Which leads to agitation. But in fact, it’s mostly a CRO issue. And it isn’t a problem. It’s...

10Beasts: A Unique Affiliate Site Case Study

In November 2018, I did a presentation at the Chiang Mai SEO conference. I used 10Beasts as an example and discussed tweaks I would do to the website to increase its conversion rates. If we were to potentially work with them, that is. I also wanted to show how even...

How to Create the Best Call-to-Action Buttons

A lighthouse.That’s what your call-to-action (CTA) button is.It stops people in their tracks and leads them into a new course of action.But there’s one difference.When a ship captain sees a lighthouse, there’s only one certainty. There’s only one course of action -...

This is How You Use Social Proof to Make More Sales

Let’s see how good your visual perception is. Look at the two images below. Which of the lines in image 2 is the same length as the line in image 1? Easy, right? Now imagine there are 9 other people with you in the room. I ask them the same question. All 9 first give...

How to Design Pricing Pages that Convert

Pricing page.Product page.Landing page.Whatever you call it doesn't matter.We all know one thing:The person on this page is ready to buy. He just needs a little nudge to assure him that he’s making the right decision.This is an important page on your site.If this page...

eCommerce Conversion Rate Optimization Case Study

We’ve all been there:On the endless hamster wheel.You spend many long days and sleepless nights fighting tooth and nail to get more people to your site.- You work on your SEO endlessly,- You spend a big chunk of your revenue on ads.- You hustle on social media just...

Scarcity Tactics used by the World’s Biggest Brands

16 seconds. That’s how quickly the $1800 Supreme x Rimowa 82L luggage sold out. It was an unlikely collaboration between a luxury brand and a streetwear company. There were no fancy ads or elaborate marketing campaigns. There was only a post on Instagram signaling to...

Perceived Value Theory 101

Imagine this: You're about to rescue a child stuck on the ledge of a cliff. There are two bags in front of you. Each bag contains a rescue kit. Here’s the kicker: One was made in Germany. The other in China. Which one would you pick? The bag you choose shows that you...

Why Most Affiliate Site Split-Tests Fail (and how to fix it)

I have discussed this topic in previous posts but there is still a lot of confusion about the triple set up for affiliate split tests.In this post I will walk through in more detail and show you the solution to a major issue for affiliate SEOs:How to run a split test...

4 CRO Split-Testing Platforms You Need to Know About for 2019

Every week, I get asked: “What is the best CRO split testing software”.The answer purely depends on your specific goals and requirements.All the split testing platforms below are essentially different tools to achieve the same goal. To decide software is best for you,...

Attention SEO: How to Put Your Conversion Rate Optimization on Steroids

I was 15 years old: It was the year 2000.We had just survived the Y2k bug. There was a buzz in the air. The computer world wasn't over.Photocred.For anyone born after 1990, you'll remember, this was a strange time.As a nerd, it was the only thing we worried about,...

Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018 If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO...

Empire Flippers Lead Generation Conversion Rate Optimization Case study

Today, I’d like to share a case study with you.Convertica’s experience working on the Empire Flippers valuation tool is the perfect example of the power of CRO done the right way.Analytics & Conversion Rate Optimization doesn’t have to be complicated, it just...

High Traffic & Low Conversions: Our 12-Step Checklist for Perfecting Your CRO Process

High Traffic & Low Conversions: Our 12-Step Checklist for Perfecting Your CRO Process When it comes to CRO, the hardest part can be deciding what to start optimizing.I have already done a post showing where to start if you're new to CRO.The questions is, when you...

4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid What if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes.It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and...

4 step CRO Blueprint for Increasing your Revenue in 2018.

4 step CRO Blueprint for Increasing your Revenue in 2018.January 16, 2018The SEO world is changing rapidly. In 2012, SEO was so consistent you could run the same system and get the same results over and over. At the start of 2018 it has completely changed, and no...

[AFFILIATE CASE STUDY] Part II: Increasing monthly income by $32,532 in under a 90 days.

[AFFILIATE CASE STUDY] Part II: Increasing monthly income by $32,532 in under a 90 days.It’s a Sunday afternoon and I’m packing my suitcase in preparation for my trip back to Chiang Mai for the Diggity Marketing annual SEO conference. My phone starts ringing. It’s...

[AFFILIATE CASE STUDY] – How we Generated an Extra $15,048 in Monthly Revenue in 34 Days

[AFFILIATE CASE STUDY] – How we Generated an Extra $15,048 in Monthly Revenue in 34 Days The headline sounds like click bait right?It got your attention. That is what it was meant to do.You are about to learn exactly what web optimization techniques we did to...

A Simple Conversion Rate Optimization Blueprint (for Newbies)

In the last 12 months, I have been living and breathing CRO.Every single week I talk to newbie, intermediate & high-level SEO’s and 99% of the time, the conversation marketing goes the same way.These are actual comments from guys making more than 100k a year from...

The How-To of CRO: Step 1: Heat maps – Top Conversion Rate Optimization Tools

Today I’m going to go through and talk about my favorite heat map software and what we use them for. I'll go through my website that I've actually been running heat maps on for a while like a live case so that you can see a how it all works. I will go into this in...

Best Books for Understanding Conversion Rate Optimization

Updated 20 September 2019 People constantly reach out to ask me what my favorite reads are on CRO, or if I can recommend books to provide a good foundation in CRO. Anyone who wants to learn about the fundamentals of CRO can do so by picking up a few good titles....

Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings.

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