Conversion optimization is improving the performance of a website or landing page to increase the percentage of visitors who take a desired action, such as filling out a form or making a purchase.

Businesses can improve the effectiveness of their online presence and raise conversion rates by comprehending user behavior and finding areas for development.

This article covers commonly used terms for conversion optimization and how they may be applied to enhance your website or landing page functionality. 

Commonly used terms for conversion optimization are:

A/B Testing or Split Testing

A/B testing is a technique for evaluating the performance of two different iterations of a website or app.

Call to action (CTA)

A button or link that prompts site visitors to perform a specific action, such as buying something or subscribing to a newsletter.

Landing page

A stand-alone web page developed expressly for a marketing or advertising campaign intended to turn visitors into leads or consumers.

Conversion funnel

The process a customer goes through, from first being aware of a product or service to ultimately making a purchase.

User experience (UX)

The overall experience of a person using a product, system, or service, including how easy or enjoyable it is to use.

Heat map

A visual representation of where website visitors are clicking and hovering their mouse.

Split testing

An additional name for A/B testing

Bounce rate

Website users who abandon a website after seeing just one page.

Conversion rate

The proportion of website visitors who complete a desired action, such as buying something or filling out a form.

Funnel analysis

The method of examining and improving the processes in a conversion funnel in order to boost conversion rates.