Conversion Optimization Round-up – March 2023

In today’s digital world, businesses must adapt to stay relevant and competitive. The world of e-commerce has undergone a significant transformation in the past few years. It’s quickly moving from being a purely digital platform to one that involves a mix of traditional and digital marketing techniques. 

Mixing technologies with traditional marketing has become a trend in e-commerce, allowing businesses to expand their reach while retaining a personal touch. When your customers feel connected and confident, you will see it in your conversions.

This month, we look at articles focusing on the customer experience and why it’s so vital. VWO shares A/B testing ideas to improve your customer’s first impressionsThe Marketing Sherpa brings us an article about the magic of mixing new technologies with traditional marketing strategiesInvesp teaches us about customer testimonials and why they are vital for success. And finally, Marketing Examined reveals twelve formulas for writing engaging headlines.

Top A/B Testing Ideas to Create a Great First Impression

Each page on your website can influence your conversion rates, but you must get them past your homepage. In this article, VWO offers great A/B testing ideas. Let’s discuss a few that stood out to us. 

  1. Header or Footer: Traditionally, a header is used in most e-commerce practices. However, testing the use of a footer can prove beneficial. Adding anchor links will help your SERP rating.
  2. Images: We all understand the importance of high-quality images. Considering senses are removed from e-commerce sales, the image needs to shine. Be sure to focus on authenticity.
  3. Seasonal Offers: Did you know 85% of customers will exchange valuable personal data for discounts? The homepage is a great place to showcase these seasonal offers.


VWO shares 10 A/B tests sure to add insight and help optimize conversions. 

Proven Strategies for Generating Interest

The Marketing Sherpa brings three informative case studies about the combination of tradition and technologies. This article is about improving your brand’s marketing funnel and ultimately optimizing conversion rates. 

The first case study presented was about a finance company that used AI tools to double organic traffic- don’t miss this one. However, it was case study two that stood out to us. 

In case study two, we learn how a crypto ratings provider creates marketing on a budget and gets a 50% response rate. How did they do it? They rated the top 500 cryptocurrencies on their website and told them that they (BestCryptos) had rated them from 1-500. Would you be curious? Of course, who wouldn’t be? 

This method reached a 50% response rate, opening doors to building relationships. Learn more about the response from the companies near the bottom; not everyone was happy with their ranking. However, this just influenced the longevity of this marketing campaign. 

Work on incorporating your marketing strategy to include both methods.  

12 Formulas to Write Engaging Headlines

Did you know 80% of your visitors won’t pass your headline? When you write engaging headlines, you capture your visitor’s attention and open the door for a sale. 

Marketing Eliminated teaches us 12 formulas for headlines that engage. 

Below we list a few that stood out to us.

Formula #2: Simplify what it is and why it’s different.



Formula #8: Introduce the product and say what it does

Formula #11 Be specific and add your hook


Copywriter David Ogilvy once said, “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Customer Testimonials: What is it, Why it Works, and How to Use it.

In today’s world, we seek out the opinions of others before investing our hard-earned money. When was the last time you made a relatively large purchase without first reading many reviews? It’s said that 85% of consumers will read up to 10 reviews before purchasing.

This in-depth article from Invesp gives you the answers you are looking for. You will learn about the different types of customer testimonials, when to use them, and what format is best for you. 

Learn how to write a testimonial that works with these four elements.

  • Indicate the customer’s problem.
  • Highlight how the product solved the problem.
  • Show how unique the solution is.
  • Reveal how the customer experience improved.

Learn how to get customer testimonials.

  • Offer a discount.
  • Customer satisfaction surveys.

Learn when to use customer testimonials.

  • Social Media advertising helps keep your brand at the forefront in the minds of your followers. 
  • Showcasing customer testimonials on your homepage is an excellent way to engage users and build trust. Below is an example of a homepage done right! 


Building a trust-based relationship with your users will ensure conversions you can count on. Don’t miss this informative article.

In Summary:

Businesses can build brand loyalty by focusing on customer satisfaction and providing a personalized shopping experience. A satisfied customer is likelier to become loyal and recommend the brand to others.

We can learn a lot from the method that has worked for centuries; ultimately, how you make the customer feel brings them back

Until next time, 

Have any questions about the articles you read today, or if you would like a free audit, send us a message; we would love to help. 

Claim your Free Audit Here.

Author: Ayumi


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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