We’ll increase conversions by


on your website.

Get a FREE Audit today
See how we can help your business increase conversion rates

Optimizely Alternatives

optimizely alternative

I. Introduction

What is Optimizely?

Optimizely provides businesses with the ultimate digital marketing experience. Through A/B testing, personalization, and website optimization they make it easy to craft custom websites, mobile apps, and other online assets that help companies achieve their goals faster than ever before.

Alternative solutions

Alternative solutions to Optimizely exist, offering businesses an array of options designed to make digital experiences as successful and efficient as possible.

Prices, ease of use, and integration with other platforms are all factors taken into account before choosing the right solution for a particular business – one that is tailored perfectly to meet its goals within its means.

Take some time exploring these alternatives; you may just find your ideal fit. Learn what the web optimisation consultants are using today.

II. Key Features

marketing campaigns

A. A/B Testing

Optimizely’s A/B testing technique is a powerful way to optimize digital assets and make sure your website, app, or product page is as effective as possible.

It involves setting up different variations of the same interface for visitors – from subtle layout tweaks to big changes in design – so you can collect reliable data on which one best serves your goals like conversions, engagement, and user satisfaction.

All without having to duke it out over drinks about whose idea was better!

With Optimizely, businesses have access to a wealth of tools for creating, managing, and evaluating experiments.

These powerful resources include visual editors, data-driven targeting capabilities, and real-time insights – all designed to provide an insight into how best to optimize websites and apps so Optimizely users can benefit from the most up-to-date digital experience possible.


B. Personalization Features

Optimizely helps you create an individualized experience for your website visitors. Tailoring content, offers, and recommendations to each person based on their interests, location, and other relevant information can make them feel like they are valued customers.

Start making a personal connection with those who visit today.

Optimizely’s personalization feature gives businesses the power to customize their website for each individual visitor.

With visual editors and targeting rules, companies can convert experiences according to a range of data such as web behavior, demographics, or even tailored preferences – allowing customers an enjoyable browsing experience that encourages them to convert.

Real-time reporting provides insights into how well campaigns are performing with regard to achieving conversion goals set out by marketers and driving engagement levels up too.

C. Website Optimization

Website optimization is essential to ensure users have the best possible experience when visiting your website. Using Optimizely, you can improve site performance and speed while reducing any friction points in the customer journey.

Not only will this enhance customer satisfaction but it may also help achieve specific business goals – making it an invaluable venture.

With the help of Optimizely, businesses can reach their full digital potential.

From enhanced website speeds to intuitive design tools and comprehensive analytics reporting, utilize a mix of A/B testing methods, data insights, and measurement analysis to optimize web performance while achieving better online results like increased revenue opportunities with higher traffic & engagement rates that eventually lead to conversion success!

III. Alternatives to Optimizely



a / b testing tool

VWO is a powerful digital experience experimentation platform, allowing businesses to optimize their websites for success.

With its suite of tools including A/B testing, personalization, and website design elements, VWO enables users to analyze website analytics in real time while providing the same capabilities as popular alternatives like Optimizely.

Get ready to take your online presence up a notch with VWO’s cutting-edge solutions.

VWO is committed to making website optimization easier and more accessible for businesses of all sizes, offering an easy-to-use interface plus a comprehensive range of tools.

Every feature within VWO’s suite — from speed optimization to design editors and analytics & reporting — has been designed with user experience front of mind.

Third-party integrations mean you can connect your business easily through Google Analytics too! All in the pursuit of improved digital experiences, enhanced customer journeys, and top-notch results.


B. Google Optimize

most affordable optimizely alternatives

Google Optimize is empowering businesses to take their website experience up a notch.

Take advantage of this platform’s free plan, because this tool offers product owners complete control over how their websites look and feel, as well as what drives users towards achieving specific goals such as increased conversion rate or higher satisfaction.

With visual editors at your fingertips and real-time reporting capabilities -along with integration with Google Analytics-, you can easily A/B test different design options on your web pages until they truly become perfect for site visitors.

Google Optimize is the perfect tool for businesses of all sizes looking to improve their digital experience without breaking the bank.

This powerful, free platform provides a range of advanced optimization capabilities such as website speed boosts and design tweaks, with valuable web analytics and reports.

Allowing marketers across industries to measure success more effectively than ever before – Google Optimize can help customers reach new heights in result-driven web performance!

C. Crazy Egg

best alternatives, feature management

Crazy Egg helps businesses take website optimization to the next level with powerful tools like heat mapping, scroll tracking and click analysis.

It’s an easy-to-use platform that provides valuable insights into how visitors are engaging on your site – it provides detailed insights on visitor behavior through visually engaging data visualizations that show exactly where people are clicking, scrolling & spending time on your site.

With Crazy Egg, businesses can leverage powerful visitor behavior analysis tools to optimize their websites.

conversion rate optimization

Heat maps, scroll maps, and click tracking help paint a detailed picture of how website visitors engage with the site’s content – empowering organizations to make laser-focused decisions about design & optimization that maximize conversions.

Crazy Egg is dedicated to providing businesses with the resources they need to unlock their website’s potential.

By offering A/B testing, design tools, and analytics & reporting services, Crazy Egg enables companies of all sizes to analyze visitor behavior in order to get a better understanding of how their websites are performing.

With comprehensive optimization options available at hand for every type of business – big or small – there’s never been an easier way to tap into your customers’ real-time engagement data!


D. Hotjar

specifically designed to be the best alternative

Hotjar provides a suite of powerful optimization tools for businesses looking to improve the user experience on their website.

Through heat maps, session recordings, and form analytics, Hotjar equips companies with insights into visitor behavior – unlocking invaluable knowledge that can be used to directly impact engagement rates.

Hotjar offers an innovative solution to website optimization by providing businesses with the tools they need to unlock their visitors’ behaviors.

web page, visual editor

Through heat maps, session recordings, and form analytics, Hotjar enables companies to make informed decisions on how best design their site for maximum user engagement- outshining their competitors in a crowded market!

Hotjar is revolutionizing the way businesses optimize their websites, offering a suite of powerful tools that allow them to track and analyze visitor behavior.

With A/B testing capabilities, website design features, and detailed analytics and reporting options the goal of Hotjar is clear: empower companies with actionable insights so they can make meaningful improvements to their online experiences while accelerating overall success.


IV. Comparison of Alternatives

test ideas, individual elements


A. Cost

Businesses looking to optimize their website performance have several options available, each with varying cost points.

Optimizely and VWO provide premium solutions for enterprise-level customization but can come at a hefty price tag of thousands per year; whereas Google Optimize is free!

Crazy Egg and Hotjar offer more flexibility – from basic monthly packages starting at $29 up to advanced yearly plans that may reach the high four figures.

Ultimately, the exact cost depends on individual business needs as well as website visitor traffic levels, services required, etc…

With the sheer number of optimization platforms on the market, businesses need to carefully assess their budget and needs before making a purchase decision.

To ensure they get maximum value for their money, it is wise to evaluate different offerings based on special features and cost — in order to make an informed choice that matches both business objectives as well as financial requirements.

B. User-Friendliness

Optimization platforms can range from intuitively engineered visual editors to complex technical systems, making it difficult for users to find the best solution.

Google Optimize and Optimizely are often praised as some of the most user-friendly solutions on the market, with straightforward setup processes accompanied by helpful documentation and support resources.

Additionally, Crazy Egg and Hotjar offer simple implementation options paired with clear reporting dashboards that provide visibility into progress metrics.

When evaluating optimization platforms, it is important to consider the specific needs and resources of your business.

VWO may be an appealing option for more experienced professionals as its complex setup process offers a range of advanced capabilities; however, other tools exist that provide greater user-friendliness which should also be considered when making this decision.

Ultimately, businesses must weigh their requirements against platform usability in order to select the best-fit solution for them.


C. Integration Capabilities

Optimization platforms, such as Optimizely, VWO, Google Optimize, and Hotjar have the capability to integrate varied solutions depending on specific requirements.

Such integrations are not only with website or e commerce store applications like WordPress and Shopify but also extend to marketing analytics tools from big names such as Google Analytics and Google Ads.

Of these options, businesses that use multiple products in this suite may find particular value by selecting Google Optimize due to its seamless integration ability over all other services mentioned.

multi page testing

Crazy Egg and Hotjar offer seamless integrations with many of your favorite website platforms, as well as popular analytics and marketing tools.

For businesses requiring a more customized solution, VWO provides custom integration options through various APIs to meet unique needs.

Finding the ideal platform for optimizing your business operations requires an in-depth look at how it aligns with existing technology and integration requirements.

Comparing different solutions helps ensure you make a well-informed decision on the best fit for achieving success.

D. Analytics and Reporting Comparison from Optimizely Alternative

Optimization platforms such as Optimizely, VWO, Google Optimize, and Hotjar offer businesses powerful analytic tools to help them track the success of their optimizations.

Real-time reporting dashboards provide valuable insight into key metrics like conversion rates and visitor engagement in order for data-driven decisions to be made with ease.

Furthermore, leveraging Google Analytics’ integration with Google Optimize provides an unmatched level of website monitoring potential that shows direct ties between optimization strategies and performance outcomes.

 Google Analytics, google products

Crazy Egg and Hotjar offer businesses unique perspectives into user engagement on websites through heat maps, visitor session recording tools, and more.

But don’t forget to evaluate the analytics that platforms like Optimizely and VWO can provide too!

Take advantage of A/B testing reports, multivariate testing studies, conversion funnels data –and much else– for a full picture of what works best in your digital environment.

With careful examination, you’ll find just which platform fits your business’s goals most effectively.

V. Conclusion


A. Summary of key differences

marketing strategy

With multiple options on the market, small businesses can choose from a variety of platforms that suit their data-driven needs.

Tools like Optimizely and VWO offer comprehensive A/B testing capabilities, while Google Optimize provides more focused personalization and website optimization solutions.

User-Friendliness is an important factor to consider when choosing an optimization platform.

Depending on the technical proficiency of users and the specific needs necessary for a business, different platforms can offer varying levels of customer experience; from Google Optimize’s more intuitive interface to VWO’s increased complexity.

Organizations should assess their individual requirements before selecting a platform that suits them best.

Integration is key for any platform and businesses can find the perfect solution tailored to their existing technology stack.

For those leveraging Google marketing solutions, platforms such as Google Optimize offer effortless integration that streamlines performance data analysis – while more custom options are available through integrations and APIs provided by VWO.

Analytics and Reporting are essential for businesses to gain insights into the effectiveness of their optimization efforts.

While different platforms offer a variety of reporting and analytics solutions, it is important that companies carefully consider what type of data they need in order to make informed decisions when selecting a platform.

Optimization platforms vary widely in cost, making it possible to find a solution that fits any budget.

replace optimizely

Companies should take into consideration their own individual needs when exploring different solutions – some like Crazy Egg and Hotjar may prove more pocket-friendly while others such as VWO might require larger investments.

When evaluating optimization platforms, businesses should assess their needs and compare the varying solutions to ensure they are selecting an option that truly aligns with their company’s objectives. Making sure you find a perfect fit is crucial to success!

B. Recommendation based on specific needs

statistical significance, best optimizely alternatives

For businesses invested in finding the best possible solutions, A/B testing can be a powerful tool. Popular platforms such as Optimizely or VWO provide comprehensive capabilities to ensure accurate and reliable results.

Google Optimize is the perfect solution for businesses looking to take the personalization of their website a step further.

Its user-friendly interface provides an accessible way to create and manage tailored campaigns that will engage customers from all walks of life!

To enhance customer satisfaction and cultivate a better online presence, businesses should consider Crazy Egg or Hotjar.

These tools offer useful insights into how visitors interact with websites for optimal performance and user experience.

For businesses seeking an intuitive experimentation platform with wide-reaching accessibility, Google Optimize and Optimizely are well known for their user-friendly capabilities.

For enterprise companies with specific integration needs, VWO and Google Optimize offer a full range of options – from custom integrations to APIs.

Additionally, businesses leveraging the power of Google’s suite can take advantage of seamless integration through their own platform: Google Optimize.

Harness the power of data with comprehensive reporting and analytics capabilities. VWO or Optimizely provides a range of cutting-edge tools to meet any business’s needs for insight into their customers’ journeys.

To maximize efficiency and ensure long-term success, it is essential that businesses conduct a thorough evaluation of available optimization solutions.

Comparing multiple platforms allows companies to make an informed choice about the best platform for their individual needs.

C. Final thoughts

best optimizely alternatives, split url testing

Businesses can unlock their website’s full potential with an optimization platform. From Optimizely, VWO, and Google Optimize to Crazy Egg and Hotjar; a range of solutions are available to enhance the performance, user experience, and conversion rates of any site – it just takes careful consideration on behalf of businesses.

By taking into account features such as A/B testing capabilities, usability levels, and integration options alongside analytics & reporting facilities together with cost considerations; organizations will be able to determine which tool is best suited for achieving optimal success online.

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

Book FREE CRO Call

Client Case Studies

Follow us on Youtube