Conversion Optimization Round-up – September 2023

In today’s competitive e-commerce realm, boosting conversions paves the way to success. With online sales projected to continue steadily, focusing on your Conversion Rate Optimization (CRO) strategy has never been more crucial. 

According to a recent study, the average global conversion rate for e-commerce websites hovers around a mere 2.86%. Where do you stand? This month, we discuss improving conversions, focusing on customer reviews and marketing conversion ideas.

Invesp shares a very in-depth article about the power of customer review mining in conversion optimization. Guess The Test asks us if a button or link is better at grabbing users’ attention. VWO presents six B2B content ideas to increase conversions. Finally, The Marketing Sherpa shares examples across three industries to boost conversions. 

From Insights to Conversions: The Power of Customer Review Mining in Conversion Optimization

Be sure to check out this in-depth article from Invesp, which teaches us the power of customer review mining. 

In today’s world, we don’t purchase much before a review check. Those stars, ratings, and detailed user insights are critical for building trust and gaining conversions. But how do you use these reviews for more than customer reassurance? Let us explain. 

Customer review mining extracts insights and data from our reviews and helps us harness beneficial information. This article from Invesp teaches us various methodologies, tools, and techniques to obtain the most from our reviews.

Below are a few of the topics covered.

  • The impact of customer reviews on customer purchase decisions
  • Pain points and frustration reviews
  • Tools and techniques for effective customer review mining

Read on to start mining today.

Which email format won? With the button or links?

A leading lead generation agency ran an email test to increase conversions. They asked if a clickable button with the phrase “act now.” or links worked better to gain content clicks. 

This was an easy one; the clickable button was the clear winner. Here are some of those details.

Version A not only had the big green clickable button and personalization but also included links and highlighted areas of importance. These combined are reasons Version A was the winner.

The results: Version A saw a CTR of 556%. This is yet another example of how a simple A/B test can gain real conversions.

Buttons have a more effective result because they stand out. Be sure to use clear, bold, noticeable call to action (CTA) buttons.

Check out this article for testing ideas and an in-depth analysis of this test. 

6 B2B Content Ideas to Increase Conversions

You don’t want to miss this informative article from VWO, which shares six B2B content ideas with examples to increase conversions.

Here are a few that stood out to us. 

  • Visual-based storytelling:We all know great marketing comes from great storytelling. Short videos, video series, and Google web stories are quickly becoming popular. This method is a great way to engage your audience.

  • Case studies: In the B2B domain, case studies highlight your business and provide evidence to potential clients. Case studies show your product’s impact on clients in a similar industry.

Read on to learn about all six content ideas.

Strategies for Boosting Conversion Rates Across Industries: 3 ways to improve your marketing conversion rate.

Are you looking for actionable steps to increase conversions? The latest article from The Marketing Sherpa shares three case studies to improve your conversion rate.

The first case study involves an E-learning platform that increased conversion rates with video testimonials from 1% to 4%. Video testimonials generate trust, ease doubts, and help generate conversions. 

Case study two tests Instagram images and gains 450 new visitors. But it was case study three that stood out to us. 

Case study three involves an accounting firm that increased client acquisition by 100%. Before testing, the company had clients submit their interest with a traditional contact form. This then involved the company reaching out to set up a consultation. As you can imagine, many potential clients were lost along the way. 

Making a strategic shift, the company moved to online scheduling. This method allowed clients to book a meeting instantly. This shift saw immediate results; weekly consultations doubled from four to eight.

Don’t miss the key takeaways from this article. This article showcases how a few minor changes can yield massive results.

In Conclusion

Improving conversions for e-commerce businesses is not just necessary; it’s a game-changer for growth and profitability. 

Look at your numbers and examine what changes you can make today for a better tomorrow. 

Until next time,

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Author: Johana Miraflor


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Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

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