Conversion Optimization Round-up – October 2023

Conversion Optimization Round-up – October 2023

In today’s competitive digital world, gaining and retaining the attention of online users can be a challenge. Recent statistics reveal the average attention span of a web user is now shorter than a goldfish, clocking in at a mere 8 seconds. In this cutthroat environment, optimizing conversion rates is not just a desire; it’s a necessity.

This month, we will dive deep into the fascinating world of CRO, explore user behavior, the science of cart abandonment recovery, and the surprising instances where conventional wisdom falls short.

Continue reading as we break down this month’s list of articles showing you different techniques to improve conversions. 

Which email subject line approach won? Urgency or informative?

An American banking client, Citizens Bank, had Zeta Global run a subject line test.

The results of this test were closer than most we see. To be honest, we got this one wrong.

Below are the two options tested.

Did you guess right?

According to research, consumers, when making buying decisions, tend to make impulsive purchases. Did you know that 40-80% of all purchases stem from impulse buys? This is why the “Urgency” tactic from Option B was the winner in this A/B test.

This article from Guess The Test shares great tips and tricks for using urgency in your copy. Remember, don’t overuse this tactic. Look at your copy and see if there are any call-to-action buttons or copy that could be removed.

Surprising A/B test results that defied best practices.

We all know how vital A/B testing is, and if you don’t, you could be missing out on potential revenue. 

In this month’s article from Kameleoon, we learn how 16 experimentation experts used A/B testing to prove not all “best practices” perform the way you expect. 

Below are a few of the “surprises” that stood out to us:

  1. Product videos drive users to purchase, right? In this example, the expert shared that just because you showcase a great product video doesn’t mean it was the catalyst driving sales. Most people are already going to buy your product by the time they watch your video. 
  2. Social proof harms conversion. This one stood out because of how widely used social proofs are used now. Read on to learn how, in this example, it didn’t work.

This article is jam-packed with valuable examples of how following best practices don’t always work. 

3 Tactics to recover abandon carts.

You don’t want to miss this informative article from Marketing Examined, where they explain three tactics to recover abandoned cars

Do you know what the average abandoned cart rate is? Would you believe me if I said 69.99%? 

Below, we breakdown what the top 5 reasons are:

  1. Extra cost: shipping, taxes (48%)
  2. Needed to create an account (24%)
  3. Delivery too slow (22%)
  4. User didn’t trust the site with my credit card information (18%)
  5. Too long/complicated checkout process (17%)

Here are the three tactics to try with your abandoned carts:

  1. Use AI Chatbot to communicate with the user how to help them get to the sale. 
  2. Just ship it to the customer anyway. Send them a gift and ask for their business. 
  3. A simple emoji could turn an abandoned cart into a satisfied user.

Read on for a more in-depth breakdown of these three unique tactics that work wonders in this fast-paced digital world. 

Win Report: How blurring the results doubled sign-ups for a utility comparison website

In this article from Conversion Rate Experts, learn how one utility comparison website doubled its sign-ups. 

The research team at Conversion Rate Experts discovered several opportunities for improvement, testing, and growth when trying to help Glimp improve their site.

Below is the original (control)

The team created a new version using these below tactics:

  • Future Pacing: A way to help users see themselves with desired results. 
  • Presenting Counter objections: Focus on the instant nature of comparison.
  • Simplification: Reduce the clutter. 

Below are the results of the variation:

These results were incredibly successful. This variation saw a 108% increase in sign-ups and users viewing the deals. We need to keep in mind that simple testing could be the difference you are looking for.

Read on to learn more about the results of this test. 


As we conclude this month’s journey, one thing becomes abundantly clear: in the ever-evolving digital realm, adaptability and innovation are critical.

Remember, CRO is not a one-size-fits-all solution. It’s a process. It’s about understanding that the 8 seconds of a user’s attention are fleeting, but with the right strategies, those seconds can turn into lasting relationships.

Until next time.

If you have any questions about the articles, you read today, or if you would like a free conversion audit, send us a message; we would love to help. 

Claim your Free Audit Here.

Author: Johana Miraflor

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

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Conversion Optimization Round-up – September 2023

Conversion Optimization Round-up – September 2023

In today’s competitive e-commerce realm, boosting conversions paves the way to success. With online sales projected to continue steadily, focusing on your Conversion Rate Optimization (CRO) strategy has never been more crucial. 

According to a recent study, the average global conversion rate for e-commerce websites hovers around a mere 2.86%. Where do you stand? This month, we discuss improving conversions, focusing on customer reviews and marketing conversion ideas.

Invesp shares a very in-depth article about the power of customer review mining in conversion optimization. Guess The Test asks us if a button or link is better at grabbing users’ attention. VWO presents six B2B content ideas to increase conversions. Finally, The Marketing Sherpa shares examples across three industries to boost conversions. 

From Insights to Conversions: The Power of Customer Review Mining in Conversion Optimization

Be sure to check out this in-depth article from Invesp, which teaches us the power of customer review mining. 

In today’s world, we don’t purchase much before a review check. Those stars, ratings, and detailed user insights are critical for building trust and gaining conversions. But how do you use these reviews for more than customer reassurance? Let us explain. 

Customer review mining extracts insights and data from our reviews and helps us harness beneficial information. This article from Invesp teaches us various methodologies, tools, and techniques to obtain the most from our reviews.

Below are a few of the topics covered.

  • The impact of customer reviews on customer purchase decisions
  • Pain points and frustration reviews
  • Tools and techniques for effective customer review mining

Read on to start mining today.

Which email format won? With the button or links?

A leading lead generation agency ran an email test to increase conversions. They asked if a clickable button with the phrase “act now.” or links worked better to gain content clicks. 

This was an easy one; the clickable button was the clear winner. Here are some of those details.

Version A not only had the big green clickable button and personalization but also included links and highlighted areas of importance. These combined are reasons Version A was the winner.

The results: Version A saw a CTR of 556%. This is yet another example of how a simple A/B test can gain real conversions.

Buttons have a more effective result because they stand out. Be sure to use clear, bold, noticeable call to action (CTA) buttons.

Check out this article for testing ideas and an in-depth analysis of this test. 

6 B2B Content Ideas to Increase Conversions

You don’t want to miss this informative article from VWO, which shares six B2B content ideas with examples to increase conversions.

Here are a few that stood out to us. 

  • Visual-based storytelling:We all know great marketing comes from great storytelling. Short videos, video series, and Google web stories are quickly becoming popular. This method is a great way to engage your audience.

  • Case studies: In the B2B domain, case studies highlight your business and provide evidence to potential clients. Case studies show your product’s impact on clients in a similar industry.

Read on to learn about all six content ideas.

Strategies for Boosting Conversion Rates Across Industries: 3 ways to improve your marketing conversion rate.

Are you looking for actionable steps to increase conversions? The latest article from The Marketing Sherpa shares three case studies to improve your conversion rate.

The first case study involves an E-learning platform that increased conversion rates with video testimonials from 1% to 4%. Video testimonials generate trust, ease doubts, and help generate conversions. 

Case study two tests Instagram images and gains 450 new visitors. But it was case study three that stood out to us. 

Case study three involves an accounting firm that increased client acquisition by 100%. Before testing, the company had clients submit their interest with a traditional contact form. This then involved the company reaching out to set up a consultation. As you can imagine, many potential clients were lost along the way. 

Making a strategic shift, the company moved to online scheduling. This method allowed clients to book a meeting instantly. This shift saw immediate results; weekly consultations doubled from four to eight.

Don’t miss the key takeaways from this article. This article showcases how a few minor changes can yield massive results.

In Conclusion

Improving conversions for e-commerce businesses is not just necessary; it’s a game-changer for growth and profitability. 

Look at your numbers and examine what changes you can make today for a better tomorrow. 

Until next time,

Are you interested in a free conversion optimization audit?

Submit your site and let us send you a list of custom optimizations just for you!

Claim your Free Audit Here.






Author: Johana Miraflor

Hi, I’m Kurt Philip, the founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy our findings.

We’ve worked with over 1000 businesses in the last 6 years.
Let’s jump on a quick call to see how we can help yours.

Book FREE CRO Call

Client Case Studies

Follow us on Youtube