Conversion Optimization Round-up – November 2023
CRO is a growth strategy that focuses on fine-tuning every aspect of your online presence to maximize conversions.
Did you know that businesses that implement effective CRO strategies witness an average conversion rate increase of 70%, according to recent industry insights?
This month’s journey takes us through the pillars of growth, optimization, A/B testing, and revamping. Conversion Rate Experts share how to increase profits by optimizing pricing. Marketing Sherpa shares a case study on how a point-of-sale technology increased clicks-to-call by 2,626% (yes, you read that number right). VWO teaches us how to revamp our product pages. We close out this month with a great article from Conversion about growing revenue from CRO and UX research.
Let’s dive in.
How to increase your profits by optimizing your pricing
Conversion rate optimization is not just a buzzword; it’s a fundamental aspect of successful online businesses. This article from Conversion Rate Experts explains in detail how to increase your profits by optimizing your pricing. Want to increase profits? Optimize your pricing, deals, and offers.
One strategy that stood out to us was obvious but explained well: Test your prices to see which ones win. Sounds simple, right?
Changing your pricing is risky and should be done with A/B testing at the forefront.
Below are a few of the suggestions.
- Offering different prices to different users
- Testing different prices on different days or weeks.
Read on to learn more about pricing strategies.
Website Strategy: Examples of localization as a growth strategy, CRO techniques, and a content strategy shift for buyer intent
In this article from The Marketing Sherpa, case study three stood out. Specific CRO techniques are highlighted in this case study on how to improve clicks-to-call and form submissions.
Learn how a point-of-sale (POS) tech company named Epos Now increased clicks by 2,626%. The original copy had the number for Epos Now in the website’s navigation bar. The test page included a prominent, bolded CTA with “Contact Sales,” and those results were profound.
Below are a few of the improvements for this company’s CTR.
- Form submission success CR: 12.07% improvement compared to the previous layout.
- Clicks on the element CR: 2,626.39% improvement compared to the previous layout.
Remember to test and retest any new strategies.
Revamp Your Product Page and Maximize Sales
Revamping your website isn’t just about aesthetics; it’s a strategic move to optimize user experience and boost conversions. User-friendly navigation, clear calls-to-action, and visually appealing design elements are crucial components of a successful revamp.
Remember, your website is often the first point of contact with potential customers, and a positive first impression significantly impacts conversion rates.
Below are a few of the ideas that stood out to us.
- Product Image: Test images in different areas and sizes to see what buyers respond with best.
- Product Description: Try to write a sleeker and more precise product description. (learn about how one company had an increase of 28.79%.
- Add a review sorting option: This allows your users to filter for what insights they are looking for.
- Notify customers of restocked products: create a positive experience and lower your bounce rate.
This informative article from VWO will teach you several test ideas you can implement today.
Growing revenue with CRO and UX research
Research shows that when you combine CRO and UX insights, you can make an impactful change, which, in turn, grows revenues.
This month, Conversion dives deep into the relationship between the User Experience and CRO and how the duo can impact your business and its growth.
When testing user experience, you must understand the WHY behind your customer’s behavior and help them find the clear path to WHAT they are after.
Below are a few ways that CRO and UX research work together.
- UX Research helps teams form new ideas about their customers.
- Avoid stagnation through constant innovation.
- UX Research can help discover why an A/B test had a surprising result.
Continue reading to learn more about this vital piece of the CRO puzzle.
Remember, it’s not just about clicks; it’s about crafting a digital experience that propels your business toward new heights.
“Your website should be your best employee. It works 24/7, never takes a day off, and has the power to turn visitors into customers.” — Unknown.
Until next time.
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