Reference
Editorial policy
How Convertica researches and writes its pages, where the figures come from, what we will not publish, and how to tell us when something is wrong.
Who writes Convertica's pages?
Convertica's guides, tools and case studies are written and published by Convertica, under the name of its founder, Kurt Philip. We use AI tools to help with research and drafting. Every page is then checked against the rules on this page before it is published, and many of those checks are automated: a page that breaks them fails the check and is not published.
How does Convertica research a page?
Before a guide is written or rewritten, we look at what people actually search for and what already answers it:
- Search data. We read the queries Google Search Console shows for the page, and the keyword's search results.
- The pages that rank. We read the comparable pages that rank for the topic and the sources cited in any AI Overview, and note what they cover.
- The gaps. We list what those pages answer that ours does not, and what only Convertica can add, such as our own case studies, prices and audit checks.
- The write-up. We keep notes on each page's research: the data, the pages read and anything we could not verify.
We never pad a page to reach a length. A page is as long as the answer needs.
Where do the figures on Convertica's pages come from?
Every result figure on this site shows three things beside it: the metric that moved, the timeframe and the source. A figure without all three is not published.
- Case study results come from Convertica's original write-ups of each case study and are shown as published. Where a write-up did not publish the test length or the confidence level, the page says so instead of filling the gap. Each case study ends with a "How we checked this" note naming its headline figure's source.
- Client quotes are copied word for word from Convertica's earlier site and its Trustpilot profile. We do not edit, shorten or merge them. A number inside a quote is the reviewer's own claim, not a Convertica result.
- Outside facts, such as research findings, platform rules and fee rates, link to the original source. Fee rates in our calculators come from the vendor's own published fee page, with the date we read it.
What will Convertica not publish?
- Invented figures. No made-up statistics, quotes, clients, ratings, dates or prices.
- Benchmarks. We do not publish an average, typical or "good" figure for any metric. Sites differ too much for one number to mean anything for yours. Our guides and calculators compare a result with your own baseline or break-even instead.
- Guarantees. A past result shows what happened on one site. It is not a forecast for another, and we do not promise outcomes.
- Claims a tool cannot back. Each free tool says only what it measures. The AI visibility checker, for example, reads your page and site files; it does not ask any AI assistant about you.
How are the free tools checked?
The calculators run the same code in the browser as the page that loads. Each one has tests whose reference values were worked out by hand or from an independent source, not copied from the calculator's own output.
What do the published and updated dates mean?
A page shows a published date and, where its content has changed, an updated date. The updated date changes when we rewrite what the page says, not when we change a button or fix a typo.
Does Convertica use affiliate links?
Some tool listings link to a vendor through an affiliate link, which may pay Convertica if you buy. Those links are marked as sponsored, and any page that has one says so near the top, before the first vendor link.
How do I report a mistake?
If something on this site is wrong or out of date, tell us through the contact page (choose "Something else"), with the page and what is wrong. We check it against the source and correct the page.
