AI search visibility (GEO)
Generative engine optimization services: be found, and chosen, in AI search
Generative engine optimization (GEO) services help your business show up accurately in AI answers from ChatGPT, Google's AI Overviews and AI Mode, Perplexity and Gemini, and help the visitors and agents those answers send actually convert. Convertica's part of that work is on your own site: its free CRO audit checks AI visibility and agent readiness on a page, and in a rebuild Convertica's team builds every fix the audit found.
What are generative engine optimization services?
Generative engine optimization services help a business appear, accurately, in answers written by AI search tools such as ChatGPT, Google's AI Overviews and AI Mode, Perplexity and Gemini. The work makes your pages reachable and quotable, your facts consistent wherever AI tools look, and the visits those answers send more likely to convert.
The term comes from a 2023 research paper, "GEO: Generative Engine Optimization" by Pranjal Aggarwal and colleagues, published at KDD 2024. You will also see AI search optimization, answer engine optimization (AEO), LLM optimization and AI SEO used for much the same work. Convertica's audit calls its own check AI visibility and agent readiness.
The offer
What Convertica does for AI search visibility
Convertica does not sell generative engine optimization as a separate package. Its free CRO audit checks AI visibility and agent readiness on a page, and in a rebuild Convertica's team builds every fix the audit found, on your site.
That structure is deliberate. Visibility in AI answers is only worth paying for if the people and agents it sends can find what they came for and buy. So one audit looks at both: whether AI tools can read your page, and whether the page converts when a visitor arrives.
- Start: the free CRO audit, an app you can run now. One of its eight checks is AI visibility and agent readiness: your robots.txt rules for AI crawlers, llms.txt, structured data, and what the page's HTML says without JavaScript.
- Every finding: the free report has your overall score, all eight check scores and every finding, with why each one matters.
- Built for you: in a one page rebuild, Convertica's team builds every fix the audit found on that page. A full site rebuild covers your whole site.
- What it does not do: the audit reads your page and its site files. It does not ask ChatGPT, Perplexity, Gemini or Google's AI features anything, and it does not track mentions or citations.
There is no separate GEO price. See the pricing page.
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From audit to every fix live
How a rebuild fixes your AI visibility
The AI visibility and agent readiness check is one of the eight in the free audit. Have Convertica's team fix what it finds, with the rest of the audit's findings, in five steps.
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Run the free CRO audit
Enter your website and watch the audit check your page for people and for AI agents. Your free report shows your score and every issue it found, with why each one matters.
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Choose to fix every issue
Your report ends with the number of issues found and a choice: fix this page or your whole site. One page costs $497 and the whole site $1,997, both paid through Stripe Checkout.
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Set up and sign online
Five short steps: what the page is for and who approves changes, access to your site by invite (never a password), anything off limits, how changes are approved, then sign your order.
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Follow every fix
Convertica's team builds every fix the audit found, on your site, whatever platform it runs on. Your job page shows each fix, and changes to your words or offers wait for your OK.
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See your new score
When every fix is live and checked, the page is audited again and you get the before and after scores by email.
Most rebuilds take a couple of days, 7 days at most from the day we have access to your site.
What generative engine optimization covers
Generative engine optimization covers six areas: crawl access for AI search tools, pages that answer buyer questions clearly, structured data that matches the page, a consistent presence on the third-party sites AI tools cite, readiness for AI agents, and measuring visits and conversions from AI answers. Most sites have gaps in two or three of them.
| Area | What it means | Does Convertica's audit check it? |
|---|---|---|
| Crawl access | The AI search crawlers you want, such as OAI-SearchBot for ChatGPT search, can reach your pages; bot protection is not blocking them | Yes: it reads your robots.txt rules for AI crawlers |
| Answerable pages | Pages that answer the questions buyers ask AI tools, with plain facts near the top and real lists and tables | In part: it reads what the page's HTML says without JavaScript |
| Structured data | Organization, product, service and FAQ markup that matches the visible page (the free FAQ schema generator writes the FAQ part) | Yes |
| Presence elsewhere | Accurate, consistent facts about you on the sites AI answers cite: directories, review sites, partner pages, industry publications | No. The audit reads your page and its site files only |
| Agent readiness | AI agents that act for buyers can read your prices and policies and complete your forms or checkout | Yes: it is one of the eight checks |
| Measurement and conversion | Visits from AI answers tracked as their own segment, and the pages they land on optimized to convert | No. The audit cannot see your analytics |
How AI search visibility work runs, step by step
AI search visibility work follows the same evidence-first cycle as CRO: check access and measurement, find out how AI tools describe you today, fix what blocks or confuses them, strengthen the pages and outside sources they rely on, then measure visits and conversions and repeat.
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Check access and tracking
Confirm AI crawlers can reach your key pages, and that visits from AI assistants show up in your analytics as their own segment. You can check the first part yourself: the free AI visibility checker shows which AI crawlers your robots.txt lets in, and scores what a page gives them to read. For the second part, the free AI traffic tracking tool writes the Google Analytics 4 filter for those visits.
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See how AI tools describe you
Ask the questions your buyers ask, in the tools they use, and record what is said about you and your competitors and which sources are cited. Answers vary, so look for patterns across many questions rather than single answers.
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Fix what blocks or confuses
Blocked crawlers, facts hidden in images or scripts, prices and policies that differ between pages, structured data that disagrees with the page. To find facts that only appear after scripts run, paste a page's source into the free crawlability test: it lists the text, headings and links that are in the HTML before any JavaScript runs.
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Strengthen the pages that should be cited
Make the pages that answer buyer questions clearer, more specific and more original. Google's guidance asks for content that offers value beyond common knowledge, and that is what gets quoted.
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Close gaps on the sites AI tools cite
Where AI answers lean on third-party sites, make sure your facts there are correct and current. Earn mentions honestly; do not manufacture them.
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Measure visits and conversions, then repeat
Track AI-referred visits and how they convert, and optimize the pages they land on. A citation that sends visitors to a page that does not convert is only half the job.
GEO vs SEO vs AEO
GEO, SEO and AEO overlap heavily. SEO earns rankings in search results, AEO aims at direct answers, and GEO aims at being cited and described accurately in AI-written answers. Google says that, for its own AI features, optimizing for generative AI search is still SEO.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank pages in search results | Be the direct answer, such as a featured snippet or voice answer | Be cited and described accurately in AI-written answers |
| Where it shows | Search result listings | Answer boxes and assistants | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini |
| Main measure | Rankings, clicks | Answer appearances | Mentions, citations and AI-referred visits |
| Foundation | Crawlable, helpful pages | The same | The same |
In practice, the foundation does most of the work. Google's guide to its generative AI features says pages must be indexed and eligible for a snippet, and that its AI features are rooted in its core ranking and quality systems. Other AI search tools run their own crawlers and indexes, which is why crawl access for each matters.
What GEO done properly does not include
Honest generative engine optimization does not include guaranteed citations, fake mentions, AI-only rewrites of your pages or files sold as shortcuts. Google's guidance lists several popular GEO tactics as things site owners can ignore, and some of them can backfire.
- Guaranteed citations or rankings. No provider controls AI answers. Google warns that no third-party tool has access to its internal ranking or AI systems.
- Manufactured mentions. Google says seeking inauthentic mentions across the web is not as helpful as it might seem; its systems focus on quality content and block spam.
- Mass AI-written pages. Publishing pages at scale mainly to manipulate rankings or AI answers breaks Google's scaled content abuse policy.
- "Chunking" and AI-only rewrites. Google says there is no need to break content into tiny pieces or write a special way for AI. Write for your buyers.
- llms.txt as a fix. An llms.txt file is optional and ignored by Google Search. Fine to have, and the free llms.txt generator will write one for you; not a strategy.
Why work on AI search visibility and conversion together?
Work on AI search visibility and conversion together when you care about what the visibility produces. Most GEO providers stop at being mentioned. Convertica's audit looks at the page itself: whether an AI tool can read it, and whether the visitor, or the AI agent, that arrives can do what they came for.
Kurt Philip has worked in SEO since the early 2000s and founded Convertica in 2017; it has worked with 2,000+ clients across eCommerce, lead generation, SaaS, affiliate sites and agencies. That combination matters here. GEO is search work, and AI-referred visitors arrive with a specific question already half answered; the page they land on has to finish the job. Agent readiness, whether AI agents can read your prices and policies and use your checkout, sits between the two, and it is one of the free audit's eight checks.
This is a young field with little long-term data, including Convertica's. We say so, and we measure.
How to measure AI search visibility
Measure AI search visibility with four sources together: Google Search Console's generative AI performance report, AI-referred visits and conversions in your analytics, AI crawler requests in your server logs, and a fixed set of buyer questions checked in AI tools over time. No single source shows everything.
| Source | What it shows | Limit |
|---|---|---|
| Search Console generative AI performance report | How your content performs in Google's generative AI features | Google only |
| Analytics referrals | Visits from AI assistants and how they convert | Misses answers that send no click, and some visits arrive as direct traffic |
| Server or CDN logs | Requests from published AI crawlers and agents | Shows access, not what was said about you |
| Question tracking | What AI tools say about you and whom they cite, for the questions your buyers ask | Answers vary by run, user and location; look at trends |
Question tracking can be done by hand. Run the same set of questions, count the answers that name each brand, and the share of voice calculator turns the counts into a mention rate and a share of mentions, with a confidence interval. It queries no AI tool: you bring the counts.
How to choose a GEO agency or consultant
To choose a GEO agency or consultant, ask how they measure success beyond mentions, what they change and who changes it, how they treat Google's published guidance, and what they will not do. The questions below work for any provider, Convertica included.
- What do you measure, and how? Look for AI-referred visits and conversions, not only a visibility score from a tool.
- Which AI tools do you check, and with which questions? The questions should be your buyers', not vanity searches for your brand name.
- What exactly will change on our site, and who makes the changes?
- How do you build mentions on other sites? The answer should not involve paying for placements dressed up as editorial or posting fake reviews.
- What do you promise? A guaranteed citation or ranking is a red flag.
- How do you price it, and what is included? Convertica's answer: there is no separate GEO price. The audit is free, and a rebuild covers one page ($497) or your whole site ($1,997).
Short answer
Generative engine optimization services help a business appear, accurately, in answers written by AI search tools such as ChatGPT, Google's AI Overviews, Perplexity and Gemini. Convertica has no separate GEO package: its free CRO audit checks AI visibility and agent readiness on a page, and in a rebuild its team builds every fix the audit found.
- GEO covers crawl access, answerable pages, structured data, presence on the sites AI tools cite, agent readiness and measurement.
- Visibility in AI answers is only worth paying for if the people and agents it sends can find what they came for and buy.
- Convertica has no separate GEO price: AI visibility and agent readiness is one of the eight checks in its free CRO audit.
- Your team makes the changes, or Convertica's team builds every fix the audit found in a rebuild.
- Nobody can honestly guarantee citations in AI answers; GEO removes the reasons you are left out and measures what changes.
Generative engine optimization services FAQ
What are generative engine optimization services?
Generative engine optimization (GEO) services help a business appear accurately in answers from AI search tools such as ChatGPT, Google's AI Overviews and AI Mode, Perplexity and Gemini. The work covers crawl access, clear and quotable pages, structured data, a consistent presence on the sites AI tools cite, and measuring the visits that result.
How much do GEO services cost?
Providers price GEO in different ways, so ask each one exactly what is included and who makes the changes. Convertica has no separate GEO price. AI visibility and agent readiness is one of the eight checks in its free CRO audit, and its rebuilds, for one page, or your whole site, build every fix the audit found. Their prices are shown in your audit report.
Is GEO different from SEO?
Partly. GEO builds on SEO: Google says its AI features rely on the same ranking and quality systems, so crawlable, helpful pages come first. GEO adds attention to how AI tools describe and cite your brand, how quotable your pages are, and how visits from AI answers convert.
Can you guarantee my brand will be cited in ChatGPT or AI Overviews?
No, and nobody honestly can. AI answers vary between runs and users, and no outside provider controls how they are generated. Google warns that no third-party tool has access to its internal ranking or AI systems. What GEO can do is remove the reasons you are left out and measure what changes.
Does Convertica make the changes to my site?
Yes, with a rebuild. Convertica's team builds every fix the audit found, including the AI visibility and agent readiness ones, on one page or across your whole site. Without a rebuild, your developer, content team or agency makes the changes from the audit. Work away from your site, such as earning mentions elsewhere, is yours.
Do I need an llms.txt file for generative engine optimization?
No. llms.txt is optional, and Google says its Search features, including AI Overviews and AI Mode, ignore it. It can be worth publishing for AI tools that read it, but readable pages, crawl access and accurate facts matter much more.
How long does generative engine optimization take to work?
It depends on how often AI tools and search engines recrawl your pages and on what needs fixing. A blocked crawler can be fixed quickly; earning mentions on the sites AI tools cite takes longer. Nobody can honestly promise a date before looking at your site.
