Full site rebuild
Convertica's website redesign services begin with what stops your visitors, and the AI agents acting for them, from buying or getting in touch. Every page on your site is audited, then Convertica's team builds every fix the audits found, on your site, whatever platform it runs on.
Website redesign services rebuild an existing website so it looks current, works on every device and turns more visitors into customers. Convertica's version is the full site rebuild: every page on your site is audited, and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on.
Website redesign services rebuild an existing website so it is clearer, faster, easier to use on a phone and better at turning visitors into customers or leads. The work can touch the design, the content, the navigation, the forms and the code. What matters is the reason for the change: a redesign should fix what is costing you sales, not only how the site looks.
Providers sell very different things under the same name. It helps to know which kind of redesign you are buying before you compare quotes.
| Kind of redesign | What changes | Suits |
|---|---|---|
| Visual refresh | Colors, fonts, images and some copy. The structure stays. | A site that works but looks dated |
| Rebrand | Name, logo, voice and visual identity across every page | A business whose positioning has changed |
| Replatform | The system the site runs on, often with a new design at the same time | A site its current platform can no longer support |
| Conversion-led redesign | Whatever is stopping visitors from buying or getting in touch: offer, calls to action, forms, trust, mobile layout, speed | A site with traffic that does not turn enough of it into customers |
The full site rebuild is Convertica's conversion-led website redesign. Every page on your site. Each one is audited and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on. There is no page limit: it covers the whole site. Each fix comes from an audit finding, so every change has a reason you can read.
| Price | Priced in your audit report |
|---|---|
| Pages | Every page on your site, each one audited |
| What is built | Every fix the audits found |
| Who builds it | Convertica's team |
| Where | On your site, whatever platform it runs on |
| How long | Most rebuilds take a couple of days, 7 days at most from the day we have access to your site. |
| How to buy | Inside the audit app, after a free CRO audit |
If one page carries most of your result, such as a landing page or a sign-up page, the one page rebuild builds every fix the audit found on that page alone: see landing page design services. Both rebuilds, and the $27 full report, are described with the rest of Convertica's conversion rate optimization services, and the four steps are on the pricing page.
How it works
Four steps, from a free audit of one page to every fix built across your site. You decide after each step whether to go on.
Step 1
Enter your most important page. The audit runs eight checks on it while you watch. No call and no card.
Step 2
The free report gives your overall score, all eight check scores and three fixes you can make now. The full report, $27, lists every finding with how to implement each fix.
Step 3
Its price is in your audit report. Buy it inside the audit app, through Stripe Checkout, and give Convertica's team access to your site.
Step 4
Convertica's team audits each page and builds every fix the audits found, on your site. Most rebuilds take a couple of days, 7 days at most from the day we have access to your site.
Each page in a full site rebuild gets the same eight checks as the free CRO audit, for people and for AI agents, each scored out of 100. The findings are the scope of the redesign: Convertica's team builds what the audits found, not a list of changes chosen by taste.
| Check | What it looks at |
|---|---|
| First impressions | Whether a visitor can tell what you sell and what to do next without scrolling. |
| Calls to action | Whether the main button is visible, clear and consistent. |
| Forms & friction | Fields, steps and anything between intent and completion. |
| Trust & credibility | Reviews, guarantees, policies and contact details, and where they appear. |
| Mobile experience | Layout, text size and tap targets on a phone-sized screen. |
| Page performance | How fast the page loads and settles. |
| AI visibility & agent readiness | Whether AI agents and AI search can read what the page sells, the price and the policies: plain, quotable facts, a clearly named business and structured data. |
| SEO fundamentals | Title, headings, description, indexing and whether your topic is clear to search engines. |
The audit reads each page as a visitor and an AI agent would see it. It does not read your analytics, so comparing conversions before and after launch stays with you.
Proof
Each figure is shown with its metric, timeframe and source, as published in the case study. These were split tests Convertica's team ran for past clients, before the rebuilds were offered. Results vary by site; they are not promises.
eCommerce
A health supplement store wanted more auto-ship subscriptions and a better return on ad spend. Two split tests ran one after the other, the second against the first winner.
+101.82%
Revenue, cumulative across two sequential split tests, 7 December to 24 March
Source: JustThrive, revenue, two sequential split tests, Dec to Mar
Read the case study: JustThrive: two sequential split tests on a supplement store
eCommerce
A store's homepage said nothing about shipping, reviews or payment safety. A short trust strip under the hero was A/B tested on desktop and mobile.
+57.9%
Revenue per visitor, desktop, 12-day A/B test
Source: Online store, homepage A/B test, desktop, 93% confidence (below the usual 95%)
Read the case study: Homepage trust signals: a shipping, reviews and security strip
eCommerce
Seven plain option rows, most reading "No Selection", became labeled panels with visual swatches on a furniture store's product page.
+144.8%
Conversion rate, Three-week A/B test
Source: Configurable furniture store, product page A/B test, 98% confidence
Read the case study: Variant selectors: labeled panels and swatches in place of plain option rows
eCommerce
A cleaner product page with a sticky Add to Cart and Buy Now bar was tested against the original.
Result +56% order completion rate on desktop at 98% confidence; mobile was neutral. Test length not published.
Read the case study: Product page redesign with a sticky Add to Cart bar
Had a good experience working with Convertica on a total revamp of our website onto Shopify. The team was very organised and responsive throughout the whole process and was very cost effective for the level of work completed.
It was great working with Convertica. My website never looked better and my conversions are up.
Thanks!
Tom
A design-led redesign starts from a brief, a mood board and the team's taste. A conversion-led redesign starts from evidence about where visitors get stuck. Both can produce a good-looking site; only the second ties each change to a reason. The table compares the two approaches with Convertica's full site rebuild.
| Design-led redesign | Conversion-led redesign | Convertica's full site rebuild | |
|---|---|---|---|
| Starting point | A creative brief and examples you like | Research into where and why visitors leave | An audit of every page, eight checks each |
| What changes | Whatever the new design calls for | The pages and steps that lose visitors | Every fix the audits found |
| AI agents | Rarely considered | Sometimes considered | Agent readiness is one of the eight checks |
| Price | Usually quoted after discovery calls | Usually quoted after discovery calls | Fixed, priced in your audit report |
| How you judge it | How the site looks | Conversions before and after, or a test | The audit findings, then your conversions before and after |
The principles behind a page that converts, such as visual hierarchy, contrast and one clear next step, are covered in the guide to conversion focused web design.
A website needs a redesign when it gets visitors but does not turn enough of them into customers, when it is hard to use on a phone, or when it no longer says clearly what you sell. Age alone is not a reason: an old site that converts well needs fixes, not a new look.
The free CRO audit checks one page for most of these while you watch, which is a quick way to see whether a redesign is worth it.
To redesign a website without losing traffic or conversions, measure where you start, keep what search engines and visitors rely on, change what the evidence says is broken, and check the results after launch. Most redesigns that go wrong skip the first step and the last one. For the design decisions themselves, the guide to conversion focused web design covers redesigning a site for better conversions.
Note conversions, revenue and organic traffic for each important page over recent weeks, and check that the conversions in analytics match real orders or leads. Without this, nobody can say whether the redesign helped.
Audit the key pages, read funnel reports and watch recordings. Write down what each change is meant to fix, so the redesign has a purpose beyond a new look.
List every page that gets search traffic or links. Keep those addresses where you can, and give every changed one a 301 redirect to its closest new page.
Shorter is not always better. Keep the text that answers searchers' questions, and keep it in the HTML, not hidden behind scripts that search engines and AI agents may not run.
Where a change is uncertain and the traffic allows, run an A/B test before rolling it out. The A/B test sample size calculator shows what your traffic allows.
Test every form, checkout and tracking event on desktop and mobile, then compare conversions and traffic with the starting point for the same number of weeks.
Website redesign services cost whatever the provider's model and scope add up to: some quote per project, some by the hour, some by the month. Convertica's prices are fixed. The audit is free, the full report is $27, and the full site rebuild is priced in your audit report, before you pay.
When you compare quotes, compare scope, not only the total. Ask whether the price covers every page, the copy, the build on your current platform, redirects and tracking, and what happens if something breaks after launch. A quote that needs several calls before it can be given is not wrong, but ask why.
To choose a website redesign company, ask how it decides what to change, who builds it, how it protects your search traffic and how it will judge the result. Specific answers are a good sign. A portfolio of attractive sites says little about whether those sites sell more.
Website redesign services rebuild an existing website: its layout, content, navigation, design and code, so it is clearer, faster and easier to use. Some providers focus on how the site looks. A conversion-led redesign starts from what stops visitors from buying or getting in touch, and changes the pages to fix it.
Convertica's website redesign service is the Full site rebuild. Every page on your site is audited with the same eight checks as the free CRO audit, and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on.
Convertica's Full site rebuild has a fixed price, shown in your audit report after the free CRO audit. The audit is free and the full report is $27. Other website redesign companies price by project, by the hour or by the month, so ask each one exactly what is included before comparing.
At Convertica, most rebuilds take a couple of days, 7 days at most from the day we have access to your site. With other providers it depends on the size of the site and how much is redesigned: a new brand, new content and a new platform take far longer than fixing the pages you have.
Run the free CRO audit on one of your pages first. The full site rebuild, the one page rebuild and the full report are bought inside the audit app after an audit, and payment goes through Stripe Checkout. There is no buy button on this site.
It can, but nobody can honestly promise it. A redesign that fixes what stops visitors, such as an unclear offer, a hidden call to action or a hard form, gives the site a better chance. A redesign driven by taste alone can lower conversions. Compare conversions for the same weeks before and after launch.
Yes, if it changes page addresses without redirects, removes content that ranks, or hides text behind scripts. Keep the URLs that earn traffic, redirect every one that changes with a 301, keep the content searchers come for, and check indexing and rankings in the weeks after launch.
A website refresh changes the surface: colors, images, fonts and some copy, while the structure stays. A website redesign can change the structure too: navigation, page layouts, forms and the path to a purchase or a lead. A conversion-led redesign changes whatever the audit shows is costing conversions.
Fix one page when one page carries most of the result, such as a landing page or a sign-up page: that is the One page rebuild. Redesign the whole site when the result depends on a path across several pages, such as home page, category, product and checkout: that is the Full site rebuild.
Convertica's team builds every fix the audits found, on your site, whatever platform it runs on. You give the team access to your site; the timing is counted from the day it has that access.
No. The free CRO audit checks one page and gives your overall score, all eight check scores and three fixes you can make now. In the Full site rebuild, every page on your site is audited.
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