
eCommerce
Variant selectors: labeled panels and swatches in place of plain option rows
Seven plain option rows, most reading "No Selection", became labeled panels with visual swatches on a furniture store's product page.
+144.8%
Conversion rate, Three-week A/B test
Source: Configurable furniture store, product page A/B test, 98% confidence
Read the case study: Variant selectors: labeled panels and swatches in place of plain option rows



