Pages and copy
Landing page analyzer
Analyze your landing page for free: enter its URL, watch eight checks run live, and get each check scored out of 100, an overall score and every finding, with why it matters.
Eight checks, live
Watch them run on the real page, on mobile and desktop.
Scored out of 100
A score for each check and an overall landing page score.
Every finding, free
Every finding and why it matters, in the free report.
Past clients or mentioned on
How the landing page analyzer works
The landing page analyzer loads your page in a real browser, measures what is on it, and scores eight checks out of 100 while you watch. It is an automated landing page analysis tool and checker: you give it a URL, and it does the looking. Nothing to install and no script to add to your site. You can rate your own landing page, review a client's page or test a competitor's, as long as it is public. It is a landing page testing tool in the sense that it tests the page itself: it does not split your traffic or run an A/B test.
- Enter the landing page's URL. Any public page works: the page an ad, an email or a search result sends people to.
- Watch it load your page. The analyzer opens the page at phone size (375 pixels wide) and desktop size (1280 pixels wide) and shows you the real screenshots it took.
- See each check tick as it finishes. Every check shows one thing it measured, such as how many buttons are on the first mobile screen.
- Let the AI review read the page. It reads the screenshots and the page text and judges what cannot be counted, such as whether the offer is clear.
- Get your scores and every finding, with why it matters. The report opens on screen and is emailed to you, so you can come back to it.
The free report has your overall score, all eight check scores and every finding, with why each one matters. It also includes a ready-to-paste structured data block built only from facts on your page.
Your landing page analysis
Eight checks. One clearer path to more conversions.
Each check is scored out of 100 in your report.
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First impressions
Is your offer immediately clear?
/100, scored in your audit
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Calls to action
Are visitors guided toward the next step?
/100, scored in your audit
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Forms & friction
What's stopping visitors from converting?
/100, scored in your audit
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Trust & credibility
Are there enough reasons to believe?
/100, scored in your audit
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Mobile experience
Does everything work beautifully on mobile?
/100, scored in your audit
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Page performance
Is speed affecting the experience?
/100, scored in your audit
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AI visibility & agent readiness
Can AI agents understand your offering?
/100, scored in your audit
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SEO fundamentals
Can search engines understand your page?
/100, scored in your audit
What does a landing page analyzer check?
A landing page analyzer checks the parts of a page that decide whether a visitor converts: whether the offer is clear on the first screen, whether the call to action is easy to find, how much effort the form asks for, whether there is reason to trust you, how the page works on a phone and how fast it loads. This one adds two more checks: AI visibility and agent readiness, and SEO fundamentals.
| Check | What it asks | What the analyzer measures |
|---|---|---|
| First impressions | Can a visitor tell what you offer and what to do next without scrolling? | The headline on the first mobile screen, whether the main button is visible without scrolling, and overlays or cookie banners covering the first screen |
| Calls to action | Is the main action obvious, and is its wording specific? | Buttons on the first screen, competing links, and button labels, including generic ones |
| Forms and friction | What stands between intent and completion? | Field count, required fields, input types, fields without a visible label and autocomplete |
| Trust and credibility | Is there proof near the decision, and is it believable? | Reviews and ratings, guarantee or returns wording, contact details and policy links |
| Mobile experience | Does the page work on a phone-sized screen? | The viewport tag, sideways scrolling, small tap targets, small reading text and layout shift during load |
| Page performance | How fast does the page load? | Google PageSpeed Insights on mobile: its lab metrics and, where there is enough of it, Chrome user data |
| AI visibility and agent readiness | Can an AI agent read what the page sells, the price and the policies? | robots.txt rules for AI search and assistant crawlers, structured data, what is readable in the HTML without JavaScript, and llms.txt |
| SEO fundamentals | Is the page's topic clear to search engines? | Title and meta description, one H1 and the heading order, canonical and noindex, image alt text and the sitemap |
The eight checks are the same eight that Convertica's free CRO audit runs: the landing page analyzer is that audit pointed at one landing page. For why each part of a page matters and what a good version looks like, see the anatomy of a high-converting landing page.
How is the landing page score calculated?
The landing page score is the plain average of the eight check scores, each out of 100. A check's score blends what the analyzer measured on the page with the AI review's judgment. A score of 80 or more is labeled good, 50 to 79 needs work, and below 50 a problem.
- Most checks: 50% measured facts and 50% AI review.
- AI visibility and agent readiness: 70% measured facts and 30% AI review, because most of it can be measured directly.
- Page performance: Google PageSpeed Insights only. The AI review does not score speed.
- A check that does not apply, such as forms on a page with no form, is left out and the overall score is the average of the rest.
Every check weighs the same. The weights and pass marks are Convertica's own choices, not taken from research or benchmarks, and the score predicts no conversion rate or lift. It reflects the problems the analyzer found, so a high score means fewer known gaps, not a page that is proven to convert.
Prefer to check by hand? The landing page self-check
The self-check is a landing page checklist you answer yourself: 27 yes, partly or no questions across the same eight areas, with a score out of 100 for each area and a list of what to fix first. It needs no email and no sign-up, and your answers never leave your browser. Use it for pages the analyzer cannot reach, such as a page behind a login or one that is not live yet.
Check your landing page in eight areas
Open your landing page in another tab, ideally on a phone as well as a laptop. Answer each question yes, partly or no; skip any you cannot check yet. The scores update as you answer.
Overall score, out of 100
Not yet
0 of 27 questions answered.
Answer the questions to see a score for each area. The overall score appears once each of the 8 areas has at least one answer.
| First impressions | Not yet |
|---|---|
| Calls to action | Not yet |
| Forms & friction | Not yet |
| Trust & credibility | Not yet |
| Mobile experience | Not yet |
| Page performance | Not yet |
| AI visibility & agent readiness | Not yet |
| SEO fundamentals | Not yet |
Fix these first
Every question you answer no or partly appears here with what to do about it: all the no answers first, then the partly answers, each group starting with your weakest area.
How the self-check score is calculated
Yes earns 1 point, partly 0.5 and no 0. Each area's score is its points divided by the questions you answered in it, times 100, rounded to a whole number. The overall score is the plain average of the 8 area scores and appears once every area has at least one answer. Questions you skip are left out, not counted as no.
area score = points / questions answered in the area * 100
overall score = average of the 8 area scores
points: yes = 1, partly = 0.5, no = 0Every area weighs the same, and every question weighs the same within its area. These weights are equal on purpose: they are not taken from research or benchmarks, and the score predicts no conversion rate or lift. It counts the problems you found, so a high score means fewer known gaps, not a page that is proven to convert.
How to use the self-check
Open the page you want to check next to this one, answer each question honestly as yes, partly or no, and read the list of fixes it builds. It takes about as long as reading the questions carefully. The checks that need a tool name the free tool to use.
- Pick one page and one goal. The page an ad, email or search result sends people to, and the one action you want from them.
- Open it on a phone too. Several questions can only be answered on a real phone.
- Answer what you can check now. Skip a question rather than guess. A skipped question is left out of the score, not counted as no.
- Read the fix list. It puts every no before every partly, and your weakest area first within each.
- Fix, then measure. Change one thing at a time where you can, and judge it on conversions, not on the score.
A worked example of the arithmetic: if you answer the 4 first impressions questions yes, yes, partly, no, the area earns 2.5 of 4 points, and 2.5 / 4 × 100 = 62.5, shown as 63. Because each area counts once in the overall score, a single no costs more in a short area: one no in the 3-question calls to action area leaves it at 67, while one no in the 4-question first impressions area leaves it at 75.
How to analyze a landing page step by step
Landing page analysis is a review of one page against the goal it exists for: whether a visitor understands the offer, trusts it and can act on it, on mobile and desktop, and what to change first. To analyze a landing page by hand, start from the goal and the traffic source, then look at the page the way a new visitor would, use it on a phone, complete the form, run PageSpeed Insights, watch real sessions in Microsoft Clarity, check Search Console and the Rich Results Test, and rank what you find. All of these tools are free.
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Write down the goal and where visitors come from
Name the one action the page exists for and the ads, emails or searches that send people to it. Every later judgment depends on these two facts: a page can be clear and fast and still fail because it answers a different question from the ad.
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Check message match against the ad or link
Put the ad text or email next to the page. The offer, the wording and any price or promise in the ad should appear in the headline or just under it. A visitor who cannot see what they clicked for leaves. To check one headline on its own, give the headline analyzer the key words from the ad and it reports whether the headline carries them.
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Run a five-second test on the first screen
Show the first screen to someone who has not seen it, hide it after five seconds and ask what you sell, who it is for and what they could do next. If they cannot answer, fix clarity before anything else.
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Use the page on a phone and complete the form
Go through the whole journey on a real phone: read, tap the main button, fill in the form, make a mistake on purpose and finish. Note every moment you hesitate, zoom, mistap or meet a surprise. The form abandonment guide covers the usual causes.
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Run PageSpeed Insights on mobile
PageSpeed Insights shows whether the page passes Google's Core Web Vitals assessment from real Chrome users, where there is enough data, and a lab test from Lighthouse with a list of diagnostics. Fix the failing metric first, not the overall number.
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Watch real visitors in Microsoft Clarity
Microsoft Clarity is a free tool that records sessions and builds heatmaps. Watch recordings of visitors who left without converting, and look for rage clicks, dead clicks and how far people scroll. This is the step that shows what visitors do rather than what you expect.
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Check Search Console for the page
In Google Search Console, filter the Performance report to the page to see which searches bring visitors and whether the page answers them. Use URL Inspection to confirm Google can crawl and index the version you think it sees.
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Test what machines can read
Open the page source and search for your price and product name, then run the URL through Google's Rich Results Test to check your structured data. If the facts only appear after scripts run, some AI agents and crawlers may never see them. The crawlability test lists what is in a page's HTML before any JavaScript runs. The AI agent readiness checklist goes further.
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Rank the findings and test the biggest
List every finding with how many visitors it affects and how sure you are that it matters. Fix the clear errors straight away, and A/B test the changes you are less sure of. The analyzer's ranked findings and the self-check's fix list are a starting order, not a final one.
For a broader pass over a whole site rather than one page, use the conversion rate optimization checklist. To have the fixes on one page built for you, see Convertica's landing page design services.
Which free tools help you analyze a landing page?
The free tools that help most when you analyze a landing page are PageSpeed Insights for speed, Microsoft Clarity for what visitors do, Google Search Console for how searchers find the page, and the Rich Results Test for structured data. Each answers one question well and none of them tells you whether the offer is convincing.
| Tool | What it tells you | What it cannot tell you |
|---|---|---|
| This landing page analyzer | Eight checks scored out of 100 on the live page, on mobile and desktop, and every finding, with why each one matters | How your visitors behave; it reads the page only |
| The self-check on this page | Which of 27 known problems your page has, by area, and what to fix first | Anything you cannot see or check yourself |
| PageSpeed Insights | Core Web Vitals from real Chrome users where there is enough data, plus a Lighthouse lab test and diagnostics | Whether the headline, offer or form work |
| Microsoft Clarity | Session recordings, heatmaps, scroll depth, rage clicks and dead clicks | Why visitors did what they did; it needs a tracking script and traffic first |
| Google Search Console | The searches that show and bring visitors to the page, and whether Google can index it | What happens after the click |
| Rich Results Test | Which structured data Google finds on the page and any errors in it | Whether the markup matches the visible page; you have to compare that yourself |
| Your analytics (such as GA4) | Conversion rate by device, traffic source and landing page | Which part of the page caused a drop |
To turn analytics numbers into a rate you can compare, use the conversion rate calculator. The free tools page lists the rest of Convertica's calculators.
What can an automated landing page analyzer tell you, and what can it not?
An automated landing page analyzer reads your page, not your visitors. It can find missing elements, slow loading, weak headlines, small tap targets and broken markup in seconds. It cannot know who your visitors are, what they came for, where they leave or whether a change will lift your conversion rate, because it has none of your traffic data.
What a tool that reads the page can do well:
- Spot what is missing: no price, no proof near the button, no contact details.
- Measure speed, layout shifts and page weight the same way every time.
- Check the technical layer: tap target sizes, structured data, what is in the HTML.
- Apply the same checklist to many pages quickly, including competitors' pages.
What it cannot do:
- See your visitors. Drop-off points, scroll depth and form abandonment come from analytics and recordings, not from reading the page.
- Know your audience. A page for returning customers and a page for cold paid traffic need different things, and the analyzer does not know which yours is.
- Predict a lift. Some analyzers show an expected conversion lift or revenue figure. A tool that has only read the page has no data about your visitors to base that on, so treat any such number as a guess.
- Be right every time. Analyzers built on AI models can describe things that are not on the page. Check each finding against the page before you act on it.
- Prove a change worked. Only measuring real visitors does that, ideally in an A/B test.
The same limits apply to the analyzer on this page: it reads the page, so it does not replace your analytics or a test. That is why it keeps measured facts apart from AI judgment, drops any AI finding that quotes something not on the page or states a number it was not given, and never shows a revenue or lift estimate. Its score reflects known gaps, not a forecast.
What to do with your landing page score
Use your landing page score to decide where to start, not to grade the page. Fix the plain errors in your weakest area first, such as a broken form or a hidden button, then test the bigger changes, such as a new headline, against the current page. Score the page again after each round to see which gaps remain.
- Fix errors without testing. A form that fails on a phone or a price missing from the HTML is a bug, not a hypothesis.
- Test judgment calls. A new headline, a shorter form or proof moved up the page can help or hurt. Plan the test with the A/B test sample size calculator and read it with the statistical significance calculator.
- Work through the method. The landing page optimization guide sets out the full process, from message match to testing, and landing page not converting covers the eight usual causes.
- Check the whole site. The website grader runs the same checks on your homepage, and roast my website gives a blunt review of any page.
Convertica's published case studies show these areas being tested on real pages: a call to action that stays on screen on mobile, calls to action placed where families finish reading, a pop-up quote form against a form on the page, a homepage trust strip and shipping and refund policies shown on the cart page. Each names the metric it measured. All of them are in the CRO case studies.
Short answer
A landing page analyzer checks a landing page for problems that cost conversions and turns them into a score and a list of findings. Convertica's free landing page analyzer loads your page on mobile and desktop, runs eight checks, including AI visibility and agent readiness, scores each out of 100 and gives you every finding, with why it matters.
- Enter the landing page's URL, then watch the eight checks run live on the real page.
- Each check is scored out of 100 from measured facts and an AI review of the screenshots and text; page performance comes from PageSpeed Insights only.
- The free report has your overall score, all eight check scores and every finding, with why each one matters.
- The analyzer reads the page, not your visitors: it predicts no conversion rate or lift.
- Prefer to check by hand? The 27-question self-check further down scores the same eight areas in your browser.
Landing page analyzer FAQ
What is a landing page analyzer?
A landing page analyzer is a tool that checks a landing page against the things that decide whether visitors convert: how clear the offer is, the call to action, the form, trust, mobile use and speed. It turns the checks into a score and a list of findings. Some people call it a landing page grader, a landing page checker or a landing page audit tool. Convertica's also checks AI visibility and agent readiness and SEO fundamentals.
What is landing page analysis?
Landing page analysis is the review of one page that a campaign sends visitors to, to find what stops them from taking its one action. It covers the offer and headline, the call to action, the form, trust, mobile use, speed and whether the page matches the ad or link. A landing page analysis tool automates the checks; analytics and tests show what visitors do.
Can I get my landing page rated or reviewed for free?
Yes. Enter the page's URL in the landing page analyzer and it rates the page in eight checks, each scored out of 100, with an overall landing page score and every finding, free. For a review in your own words, the 27-question self-check on this page works as a landing page tester you answer yourself, with no email.
Does the analyzer check Google Ads landing page experience or Quality Score?
No. Landing page experience is one of the three parts of Quality Score, and only your Google Ads account shows its rating. The analyzer does not read your account and does not predict Quality Score. It does check things Google says shape landing page experience, such as how the page works on mobile and how fast it loads.
Is this landing page analyzer free?
Yes. The landing page analyzer is free: you get your overall score, all eight check scores and every finding, with why each one matters. It asks for an email address because the report is sent to you, with a few follow-ups you can unsubscribe from. There is no paid version. The 27-question self-check on this page needs no email at all.
How does the landing page analyzer work?
The landing page analyzer loads your page in a real browser at phone and desktop size, takes screenshots, and measures facts such as the buttons on the first screen, form fields, tap targets and structured data. It runs Google PageSpeed Insights, then an AI review reads the screenshots and the page text. Each of the eight checks is scored out of 100, and you watch it happen live.
How is the landing page score calculated?
Each of the eight checks gets a score out of 100. For most checks, half comes from measured facts and half from the AI review; AI visibility and agent readiness leans more on measured facts, and page performance comes from PageSpeed Insights only. The overall landing page score is the plain average of the checks that could be scored. Every check weighs the same.
What is a good landing page score?
The analyzer labels a score of 80 or more good, 50 to 79 needs work, and below 50 a problem. Those pass marks are Convertica's own, not an industry benchmark, and the score does not predict a conversion rate. Use it to find your weakest check and to compare the same page before and after a change, then judge the change on real conversions.
Can I analyze a competitor's landing page?
Yes. The landing page analyzer works on any public page, so you can analyze a competitor's landing page the same way as your own and compare the eight scores side by side. It only reads what a new visitor could see without logging in, it identifies itself to the site, and it does not try to get past bot checks.
Can ChatGPT or another AI assistant analyze a landing page?
Yes, an AI assistant can read a page or screenshots and write a critique, and it can be a useful second opinion. Check every finding against the page before acting on it, because a model can describe things that are not there. Like any tool that only reads the page, it cannot see how your real visitors behave.
How do you test a landing page?
Test a landing page in two stages. First, check it: run the landing page analyzer, watch session recordings and ask a few people from your audience to use it. Then test the changes that matter most with an A/B test, sized in advance with a sample size calculator and judged with a significance test, so you know a change helped.
How often should I analyze a landing page?
Analyze a landing page when it launches, after every significant change, whenever a new ad or email starts sending traffic to it, and when its conversion rate moves without an obvious reason. Between those, a regular review, such as once a quarter, catches problems that creep in, like new pop-ups or slower scripts.
Does the landing page analyzer check AI agent readiness?
Yes. The seventh of the eight checks is AI visibility and agent readiness: whether AI search and assistant crawlers are allowed in robots.txt, whether the structured data is present and valid, and whether the offer, price and policies can be read in the page's HTML without JavaScript. None of the analyzers we reviewed for this page checked this.
What is the difference between the landing page analyzer and the free CRO audit?
They run on the same engine and the same eight checks. The landing page analyzer is that audit pointed at one landing page, usually the page an ad or email sends people to, while the free CRO audit is where most people start with their homepage or main sales page. Either way one page is checked per run.
