Free tool
Landing page analyzer
Convertica's free landing page analyzer is a guided self-check. Open your landing page in another tab, answer 27 yes, partly or no questions across eight areas, and get a score out of 100 for each area, an overall score and a list of what to fix first. Nothing to install, no sign-up, and your answers never leave your browser.
Short answer
A landing page analyzer checks a landing page for known problems that cost conversions. Convertica's free landing page analyzer is a guided self-check: answer 27 yes, partly or no questions across eight areas, including AI visibility and agent readiness, and get a score out of 100 for each area and a list of what to fix first.
- Open the page on a phone as well as a laptop, and skip any question you cannot check rather than guess.
- Skipped questions are left out of the score, not counted as no.
- The score counts the problems you found; it predicts no conversion rate or lift.
- Fix the no answers first, starting with your weakest area, then judge each change on conversions.
- Every area weighs the same, and the weights are not taken from research or benchmarks.
Check your landing page in eight areas
Open your landing page in another tab, ideally on a phone as well as a laptop. Answer each question yes, partly or no; skip any you cannot check yet. The scores update as you answer.
Overall score, out of 100
Not yet
0 of 27 questions answered.
Answer the questions to see a score for each area. The overall score appears once each of the 8 areas has at least one answer.
| First impressions | Not yet |
|---|---|
| Calls to action | Not yet |
| Forms & friction | Not yet |
| Trust & credibility | Not yet |
| Mobile experience | Not yet |
| Page performance | Not yet |
| AI visibility & agent readiness | Not yet |
| SEO fundamentals | Not yet |
Fix these first
Every question you answer no or partly appears here with what to do about it: all the no answers first, then the partly answers, each group starting with your weakest area.
How the landing page score is calculated
Yes earns 1 point, partly 0.5 and no 0. Each area's score is its points divided by the questions you answered in it, times 100, rounded to a whole number. The overall score is the plain average of the 8 area scores and appears once every area has at least one answer. Questions you skip are left out, not counted as no.
area score = points / questions answered in the area * 100
overall score = average of the 8 area scores
points: yes = 1, partly = 0.5, no = 0Every area weighs the same, and every question weighs the same within its area. These weights are equal on purpose: they are not taken from research or benchmarks, and the score predicts no conversion rate or lift. It counts the problems you found, so a high score means fewer known gaps, not a page that is proven to convert.
How to use the landing page analyzer
To use the landing page analyzer, open the page you want to check next to this one, answer each question honestly as yes, partly or no, and read the list of fixes it builds. It takes about as long as reading the questions carefully. The checks that need a tool name the free tool to use.
- Pick one page and one goal. The page an ad, email or search result sends people to, and the one action you want from them.
- Open it on a phone too. Several questions can only be answered on a real phone.
- Answer what you can check now. Skip a question rather than guess. A skipped question is left out of the score, not counted as no.
- Read the fix list. It puts every no before every partly, and your weakest area first within each.
- Fix, then measure. Change one thing at a time where you can, and judge it on conversions, not on the score.
A worked example of the arithmetic: if you answer the 4 first impressions questions yes, yes, partly, no, the area earns 2.5 of 4 points, and 2.5 / 4 × 100 = 62.5, shown as 63. Because each area counts once in the overall score, a single no costs more in a short area: one no in the 3-question calls to action area leaves it at 67, while one no in the 4-question first impressions area leaves it at 75.
What does a landing page analyzer check?
A landing page analyzer checks the parts of a page that decide whether a visitor converts: whether the offer is clear on the first screen, whether the call to action is easy to find, how much effort the form asks for, whether there is reason to trust you, how the page works on a phone and how fast it loads. This one adds two more areas: AI visibility and agent readiness, and SEO fundamentals.
| Area | What it checks | Questions | How to check it |
|---|---|---|---|
| First impressions | Whether a visitor can tell what you offer and what to do next without scrolling, and whether the page matches the link that brought them | 4 | A five-second test with someone who has not seen the page |
| Calls to action | Whether the main button is visible, clear about what happens next and repeated where people decide | 3 | The page on a phone and a laptop, without scrolling |
| Forms and friction | Fields, surprises, error messages and anything between intent and completion | 4 | Fill the form in yourself on a phone, including a mistake |
| Trust and credibility | Proof from customers, guarantee or returns terms, and who is behind the page | 3 | What is on screen next to the main button |
| Mobile experience | Readable text, tap targets and overlays on a phone-sized screen | 3 | Your own phone, used with one hand |
| Page performance | Loading speed, layout stability and page weight | 3 | PageSpeed Insights, mobile results |
| AI visibility and agent readiness | Whether an AI agent can read what the page sells, the price and the policies | 4 | View source, robots.txt and Google's Rich Results Test |
| SEO fundamentals | Title, meta description, headings, indexing and whether the page's topic is clear to search engines | 3 | The page source, your sitemap and URL Inspection in Search Console |
The eight areas are the same eight checks that Convertica's free CRO audit app runs automatically. For why each part of a page matters and what a good version looks like, see the anatomy of a high-converting landing page.
How to analyze a landing page step by step
To analyze a landing page, start from the goal and the traffic source, then look at the page the way a new visitor would, use it on a phone, complete the form, run PageSpeed Insights, watch real sessions in Microsoft Clarity, check Search Console and the Rich Results Test, and rank what you find. All of these tools are free.
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Write down the goal and where visitors come from
Name the one action the page exists for and the ads, emails or searches that send people to it. Every later judgment depends on these two facts: a page can be clear and fast and still fail because it answers a different question from the ad.
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Check message match against the ad or link
Put the ad text or email next to the page. The offer, the wording and any price or promise in the ad should appear in the headline or just under it. A visitor who cannot see what they clicked for leaves.
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Run a five-second test on the first screen
Show the first screen to someone who has not seen it, hide it after five seconds and ask what you sell, who it is for and what they could do next. If they cannot answer, fix clarity before anything else.
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Use the page on a phone and complete the form
Go through the whole journey on a real phone: read, tap the main button, fill in the form, make a mistake on purpose and finish. Note every moment you hesitate, zoom, mistap or meet a surprise. The form abandonment guide covers the usual causes.
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Run PageSpeed Insights on mobile
PageSpeed Insights shows whether the page passes Google's Core Web Vitals assessment from real Chrome users, where there is enough data, and a lab test from Lighthouse with a list of diagnostics. Fix the failing metric first, not the overall number.
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Watch real visitors in Microsoft Clarity
Microsoft Clarity is a free tool that records sessions and builds heatmaps. Watch recordings of visitors who left without converting, and look for rage clicks, dead clicks and how far people scroll. This is the step that shows what visitors do rather than what you expect.
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Check Search Console for the page
In Google Search Console, filter the Performance report to the page to see which searches bring visitors and whether the page answers them. Use URL Inspection to confirm Google can crawl and index the version you think it sees.
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Test what machines can read
Open the page source and search for your price and product name, then run the URL through Google's Rich Results Test to check your structured data. If the facts only appear after scripts run, some AI agents and crawlers may never see them. The AI agent readiness checklist goes further.
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Rank the findings and test the biggest
List every finding with how many visitors it affects and how sure you are that it matters. Fix the clear errors straight away, and A/B test the changes you are less sure of. The analyzer's fix list above is a starting order, not a final one.
For a broader pass over a whole site rather than one page, use the conversion rate optimization checklist.
Which free tools help you analyze a landing page?
The free tools that help most when you analyze a landing page are PageSpeed Insights for speed, Microsoft Clarity for what visitors do, Google Search Console for how searchers find the page, and the Rich Results Test for structured data. Each answers one question well and none of them tells you whether the offer is convincing.
| Tool | What it tells you | What it cannot tell you |
|---|---|---|
| This landing page analyzer | Which of 27 known problems your page has, by area, and what to fix first | Anything you cannot see or check yourself; how visitors behave |
| PageSpeed Insights | Core Web Vitals from real Chrome users where there is enough data, plus a Lighthouse lab test and diagnostics | Whether the headline, offer or form work |
| Microsoft Clarity | Session recordings, heatmaps, scroll depth, rage clicks and dead clicks | Why visitors did what they did; it needs a tracking script and traffic first |
| Google Search Console | The searches that show and bring visitors to the page, and whether Google can index it | What happens after the click |
| Rich Results Test | Which structured data Google finds on the page and any errors in it | Whether the markup matches the visible page; you have to compare that yourself |
| Your analytics (such as GA4) | Conversion rate by device, traffic source and landing page | Which part of the page caused a drop |
To turn analytics numbers into a rate you can compare, use the conversion rate calculator. The free tools page lists the rest of Convertica's calculators.
What can an automated landing page analyzer tell you, and what can it not?
An automated landing page analyzer reads your page, not your visitors. It can find missing elements, slow loading, weak headlines, small tap targets and broken markup in seconds. It cannot know who your visitors are, what they came for, where they leave or whether a change will lift your conversion rate, because it has none of your traffic data.
What a tool that reads the page can do well:
- Spot what is missing: no price, no proof near the button, no contact details.
- Measure speed, layout shifts and page weight the same way every time.
- Check the technical layer: tap target sizes, structured data, what is in the HTML.
- Apply the same checklist to many pages quickly, including competitors' pages.
What it cannot do:
- See your visitors. Drop-off points, scroll depth and form abandonment come from analytics and recordings, not from reading the page.
- Know your audience. A page for returning customers and a page for cold paid traffic need different things, and the analyzer does not know which yours is.
- Predict a lift. Some analyzers show an expected conversion lift or revenue figure. A tool that has only read the page has no data about your visitors to base that on, so treat any such number as a guess.
- Be right every time. Analyzers built on AI models can describe things that are not on the page. Check each finding against the page before you act on it.
- Prove a change worked. Only measuring real visitors does that, ideally in an A/B test.
That is why the analyzer on this page asks you rather than guessing, and why its score is a count of known gaps rather than a forecast. The same limits apply to Convertica's own automated audit: it reads the page, so it does not replace your analytics or a test.
Free app
How Convertica's free CRO audit analyzes a landing page automatically
Convertica's free CRO audit is an app that analyzes a URL automatically. It reads your page the way a visitor and an AI agent would, runs the same eight checks as this analyzer, scores each one out of 100 and gives you three fixes you can make now. Enter your website and email, and watch it run live on your page, with real screenshots on mobile and desktop.
The seventh check is AI visibility and agent readiness: whether an AI assistant shopping or researching for someone can read what the page sells, the price and the policies. None of the landing page analyzers ranking in Google for this term when we reviewed them in October 2026 checked it. Your scores appear when the app runs on your own page.
Your conversion audit
Eight checks. One clearer path to more conversions.
Each check is scored out of 100 in your audit.
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First impressions
Is your offer immediately clear?
/100, scored in your audit
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Calls to action
Are visitors guided toward the next step?
/100, scored in your audit
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Forms & friction
What's stopping visitors from converting?
/100, scored in your audit
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Trust & credibility
Are there enough reasons to believe?
/100, scored in your audit
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Mobile experience
Does everything work beautifully on mobile?
/100, scored in your audit
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Page performance
Is speed affecting the experience?
/100, scored in your audit
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AI visibility & agent readiness
Can AI agents understand your offering?
/100, scored in your audit
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SEO fundamentals
Can search engines understand your page?
/100, scored in your audit
What to do with your landing page score
Use your landing page score to decide where to start, not to grade the page. Fix the plain errors in your weakest area first, such as a broken form or a hidden button, then test the bigger changes, such as a new headline, against the current page. Score the page again after each round to see which gaps remain.
- Fix errors without testing. A form that fails on a phone or a price missing from the HTML is a bug, not a hypothesis.
- Test judgment calls. A new headline, a shorter form or proof moved up the page can help or hurt. Plan the test with the A/B test sample size calculator and read it with the statistical significance calculator.
- Work through the method. The landing page optimization guide sets out the full process, from message match to testing.
Convertica's published case studies show these areas being tested on real pages: a call to action that stays on screen on mobile, calls to action placed where families finish reading, a pop-up quote form against a form on the page, a homepage trust strip and shipping and refund policies shown on the cart page. Each names the metric it measured. All of them are in the CRO case studies.
Landing page analyzer FAQ
What is a landing page analyzer?
A landing page analyzer is a tool that checks a landing page against the things that decide whether visitors convert: how clear the offer is, the call to action, the form, trust, mobile use, speed and, on this one, AI visibility and agent readiness as well as SEO fundamentals. It turns the checks into a score and a list of fixes. Convertica's analyzer is a guided self-check you answer with your page open.
Is this landing page analyzer free?
Yes. The landing page analyzer is free, with no sign-up and no limit on how many pages you check. Your answers stay in your browser's memory while the page is open: they are not saved or sent anywhere, and a reload clears them.
How is the landing page score calculated?
Each answer earns points: yes 1, partly 0.5, no 0. An area's score is its points divided by the questions you answered in it, times 100. The overall score is the plain average of the eight area scores. Every area weighs the same, and every question weighs the same within its area. The weights are equal on purpose, not taken from research.
What is a good landing page score?
There is no benchmark for this score, and the page does not publish one. It is a self-assessment, so it measures how many known problems you found, not how well the page converts. Use it to find your weakest area and to compare the same page before and after a change, then judge the change on real conversions.
Can ChatGPT or another AI assistant analyze a landing page?
Yes, an AI assistant can read a page or screenshots and write a critique, and it can be a useful second opinion. Check every finding against the page before acting on it, because a model can describe things that are not there. Like any tool that only reads the page, it cannot see how your real visitors behave.
How do you test a landing page?
Test a landing page in two stages. First, check it: answer the analyzer's questions, watch session recordings and ask a few people from your audience to use it. Then test the changes that matter most with an A/B test, sized in advance with a sample size calculator and judged with a significance test, so you know a change helped.
Can I analyze a competitor's landing page?
Yes. The questions work on any public page: PageSpeed Insights and the Rich Results Test accept any URL, and you can read a competitor's page source and robots.txt the same way as your own. Checking your page and a competitor's side by side shows what yours leaves out. Skip the form questions rather than sending a fake enquiry.
How often should I analyze a landing page?
Analyze a landing page when it launches, after every significant change, whenever a new ad or email starts sending traffic to it, and when its conversion rate moves without an obvious reason. Between those, a regular review, such as once a quarter, catches problems that creep in, like new pop-ups or slower scripts.
Does the landing page analyzer check AI agent readiness?
Yes. Four of the 27 questions cover AI agent readiness: whether the offer and price are in the page's HTML, whether the structured data matches the page, whether crawlers you want can reach it, and whether your policies are on readable pages. None of the analyzers we reviewed for this page checked this.