The Website:

This website is an Amazon affiliate site in the home heating and cooling niche. 

What We Tested And Why:

For this test we added a product rating above the call-to-action buttons on the comparison tables of the review pages. By giving visitors that bit of extra information, we thought it would help people to make an informed decision on which product to purchase and encourage them to buy. 

We also added a sticky anchor button which appeared at the bottom of the page once you scrolled down further than the comparison table section. This button would return users back up to the section. By adding this, we thought it would allow users to quickly return and click through to buy the product, once they had read the full reviews further down the page and made a decision.

The Test Details:

The desktop version of the product rating is shown below:

The Test Results:

We saw an overall increase in clicks per visitor of 6.5%, a 67.7% increase in orders per visitor and a 43.1% increase in revenue per visitor. 

For all the data of the pages we tested combined, we reached a 99% confidence level. 

The heatmaps also confirm that the product rating helped in increasing engagement in the comparison table section. 

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