eCommerce Case Study – 36% Increase in Revenue per Visitor on Mobile

The Website:

This website is an eCommerce store in the supplement niche, selling a single product.

What We Tested And Why:

For this test, we tested changing the mobile table into a slider. The previous table was laid out one below the other on the page, which meant a lot of scrolling down to see all the options. 

Our reasoning behind the change was that by making the table into a slider, it would be easier & faster for users to see the different packages on mobile.

The control version of the mobile table is shown below:

The test version of the mobile table slider is shown below:

The Test Results:

We saw a 43.9% increase in the rate of order completion on Mobile. This translated to a 36% increase in revenue per visitor on Mobile.

We reached statistical significance for our Mobile results with a 98% confidence level.

We also recorded the performance of our tests in the different steps of the funnel (users proceed to the checkout page and users complete their purchase).

The revenue results are consistent with our funnel results where we saw increases in all steps of the funnel.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

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