4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid

What if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes. It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and your affiliate site is now a CRO BEAST that...

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Best Heat Map Tools for Websites

Best Heat Map Tools for Websites

Are your website visitors not converting as much as you want? Use a heat map to find where they drop off. Are your users adding products to the cart but not checking out? Use a heat map. Do you want to know if your CTA button is doing its job? Start with a heat map....

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Best Books for Understanding Conversion Rate Optimization

Best Books for Understanding Conversion Rate Optimization

People constantly reach out to ask me what my favorite reads are on CRO, or if I can recommend books to provide a good foundation in CRO. Anyone who wants to learn about the fundamentals of CRO can do so by picking up a few good titles.  Below are two of my 3 favorite...

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Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings.

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