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Conversion Optimization Round-up – May 2022

Conversion Optimization Round-up – May 2022

This month's round-up is one not to be missed. We have chosen some great articles from those we have come to trust. Together we will explore 5 new rules of landing page testing from the ever-popular Unbounce. Guess The Test stumped me this month when they...

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eCommerce Case Study – 12.7% Increase in Revenue

eCommerce Case Study – 12.7% Increase in Revenue

The Website: This website is an Australian owned and managed business called Factory to Home, which sells quality furniture and homeware to Australians. They realised there was a gap in the market for buying home goods at an affordable price with quick and reliable...

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Conversion Optimization Round-up – March 2022

Conversion Optimization Round-up – March 2022

This month we are talking about customer perception, how to optimize your landing and checkout page, and what your potential customers are really looking for. Did you know that most companies spend about $1 on conversion rate optimization for every $92 spent on...

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Affiliate Case Study – 10x Increase in Sales

Affiliate Case Study – 10x Increase in Sales

Today we’re bringing you part 2 of our Affiliate Case Study.  The Website: This website is in the adult niche and reviews products that are sold on various eCommerce stores.  Test Details & Background: For this test we added an in-house designed exit...

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Conversion Optimization Round-up – February 2022

Conversion Optimization Round-up – February 2022

In this month’s Round-up we bring you valuable information regarding A/B testing and how, when, and where to use it. Today you will learn from Guess the Test about using the top display banner or not. VWO looks at the widely successful Bear...

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Top 7 Conversion Rate Optimization Trends for 2022

Top 7 Conversion Rate Optimization Trends for 2022

Did you know that since the start of the pandemic, e-commerce businesses rose by a whopping 17.9%?  How did you fare last year?  As the new year falls upon us, it is time to take a serious look at our goals for the coming year. No, we are not saying to make a...

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Conversion Optimization Round-up – January 2022

Conversion Optimization Round-up – January 2022 are the days of the generic site- you need to stand out. Before we begin, ask yourself, what makes my website stand out from my competitors? If you don't have a clear answer to this question, maybe, it's...

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Conversion Optimization Round-up – December 2021

Conversion Optimization Round-up – December 2021

Can you believe this year is almost over? We are proud to say this year we delivered some stellar articles from the biggest movers and shakers in our industry. We hope you took the information provided and made the most of it. 2022 won't be any different- make sure...

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Hi, I’m Kurt, the founder & CEO of Convertica. We live and breathe conversion rate optimization. I hope you enjoy our findings.

Use one of the links below to drop me a DM.

Client Case Studies

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How can you use these conversion rate optimization (CRO) case studies on your website?

Case studies show examples of what has previously worked for other businesses, conversion rate optimization case studies can be an excellent source of inspiration for AB testing.

You may get a sense of the various changes that have effectively raised the conversion rate and the different methods used to test those changes by going through several case studies.

Searching for common themes or patterns throughout several studies is one technique to leverage conversion rate optimization case studies to generate ideas for AB testing.

For instance, consider testing similar modifications on your website if multiple case studies discuss the effects of changing the color or design of a website’s call-to-action button.

Although these are often laughed at as a way to increase the conversion rate, they are are are one of the most important features.

Another strategy is to concentrate on particular elements of the customer journey that are important to your company.

Suppose you operate an online store, for instance. In that case, you might seek out a case study that focuses on streamlining the checkout procedure or enhancing the user experience on the product page or pricing page.

You can develop ideas for AB tests suited to your particular needs and goals by learning what has worked for others in similar circumstances.

Keeping an open mind and being eager to explore new things are also wise decisions.

Even if a specific adjustment has yet to work for other businesses, it might for yours, primarily if you serve a distinct clientele or work in a different market sector.

To get the most out of each test you conduct, the key is to be methodical and adhere to established standards for AB testing. This is super critical if you want to consistently increase conversions.

cro, conversion rate optimization, digital marketing

Here are a few ways you can leverage conversion rate optimization case studies to increase conversions.

Make sure your website is simple to use.

Visitors are more likely to convert if it is a clear and straightforward offer.

In addition, a straightforward navigation structure can assist users in finding what they’re looking for quickly and effortlessly.

The language you use on your website can significantly increase conversions (or decrease), so utilize captivating headlines and text.

Ensure your material adequately conveys your product’s or service’s value and that your headlines are catchy.

call to action button, click, call to action

Improve the call-to-action buttons you use to improve the conversion rate:

Boosting conversion rates is key to driving sales and realizing your website’s potential.

Fortunately, with a few simple tweaks to the design of CTA buttons you can supercharge engagement levels and maximize conversions. 

Learn more about how small changes such as size adjustments or altered color schemes can have an enormous impact on increasing responses from visitors.

Use Action-Oriented Language CTA Buttons: 

Your CTA button should give a clear, direct message to the visitor on what their next step will be. Phrases like “Buy Now,” “Subscribe Today” and “Download Here” are much more powerful in encouraging them to act than simply saying “Click Here.” This seems simple, but can be a sure fire way to increase conversions.

Make CTA Buttons Stand Out: 

CTA buttons are essential to driving conversions, so it’s important they stand out from the crowd. For maximum visibility and impact, use contrasting colors along with bold text in larger fonts – that way customers can easily spot them and take action.

Use a Sense of Urgency on your CTA Buttons: 

With imagery of empty shelves and the ticking sound of a clock, creating an air of urgency can be your best asset in eliciting decisive action from visitors. Establishing scarcity through phrases like “limited time only” or “only a few left,” is proven to create that push towards conversion. Amazon has been using this tactic for years to increase conversions on their landing pages.

Test Different Variations of you CTA Buttons to Increase Conversions:

Get the most bang for your buck by experimenting with A/B testing! Change up colors, use different text and play around with placement to find what brings in more clicks through optimized CTA buttons.

Make CTA Buttons easy to find: 

A clearly-marked CTA button ensures visitors can easily access it without having to google site search – position the call-to-action above the fold for maximum visibility and engagement.

Use a clear and compelling value proposition on your CTA Buttons

Your CTA should be a visual representation of your value proposition and capture the visitor’s attention with an unmistakable invitation to proceed. It must clearly communicate what benefits they will gain when taking action, driving them towards completing their desired task.

Ultimately, taking the time to enhance your CTA buttons is a surefire way of increasing your conversion rate. Try different phrasing and visuals for maximum impact; include an obvious benefit statement in order to motivate potential customers; then make them easy to spot on landing pages so they can’t be missed. Making these simple tweaks could soon have you increasing conversions straight away.

speed, internet, high

Improve website load speed time to improve conversion rate.

Slow loading times are a surefire way to send more visitors running; research suggests that website performance is essential for success in the digital landscape. Want to improve your conversion rate?

Utilize these strategies and get ahead of the competition with an optimized, lightning-fast site that will almost instantly increase conversions on your online store.

Optimize Images to Boost Conversions.

To ensure a smooth website experience, carefully consider the size and format of your images.

Reducing file sizes to only what’s necessary can significantly reduce load times – resulting in an enjoyable site visit for everyone!

Use a Content Delivery Network (CDN) to Boost Conversions :

Ensure your website content is accessible to everyone, no matter their location – with a Content Delivery Network (CDN).

This powerful network of servers quickly delivers web content directly to users around the world, allowing you to optimize file delivery times and guarantee maximum performance.

Minimize HTTP Requests:

Website load times can be drastically improved by reducing the number of HTTP requests made during page loading. By optimizing elements like images, scripts, and stylesheets, web pages will deliver a smoother experience to end users and increase conversion rates.

Use Gzip Compression:

By enabling Gzip compression, you can reduce the time it takes to load a pricing page by minimizing data transfer requirements. This powerful method of compressing files ensures your site visitors experience quick and effortless loading times when accessing content on your website.

Minimize the use of JavaScript and CSS:

Optimizing website load times can be achieved through the judicious use of JavaScript and CSS. Streamline your scripts and stylesheets, then take it one step further by minifying the code to benefit from improved loading speeds and an increase in conversion rates.

Monitor and Test regularly:

To ensure your website’s optimal performance, it is important to consistently monitor and assess its load speed. Google PageSpeed Insights and GTmetrix are useful tools that can help you understand how best to improve the loading time of your site.

Website performance and user satisfaction are closely linked. Enhancing website load speed can positively affect overall user experience by optimizing images, using a CDN, reducing HTTP requests and employing Gzip compression to shrink JavaScripts or CSS stylesheets.

Regular monitoring & testing is key for improving conversion rates that result from improved pricing page loading speeds.

peer review icon, peer review, review

Use social proof to increase conversion rate:

Businesses can leverage the power of social proof to build trust with customers and increase their conversion rates.

From utilizing recommendations from industry leaders, showcasing customer reviews, and displaying user-generated content – there are several tactics companies can employ to make a real impact on their conversion rate.

Use customer testimonials: 

Leveraging social proof through customer testimonials is a powerful tool for building trust with more visitors.

By displaying reviews, video stories, and even content from social media posts on your website, you provide an authentic endorsement of what your business offers – helping to boost confidence in the quality of services or products that it provides.

This can be the biggest bang for your buck when it comes to increasing conversion rates on your website,

Show social media proof: 

Businesses can leverage the power of social media to gain credibility and trustworthiness in their brand.

Showcasing one’s engagement on such platforms, with likes, shares, and reviews serving as indicators of success – establishes an essential level of confidence for customers considering a purchase from your company.

Display trust badges on the Cart and Checkout Page: 

To ensure customers feel safe when engaging with your website, the addition of trust badges – like the Better Business Bureau logo, McAfee Secure, and Trustee symbols – can be highly beneficial on your cart and checkout page.

Demonstrating to visitors that their safety is a top priority will help build credibility and create a trusting experience as they browse through your site. This is a great way to reduce friction and increase conversions.

Use scarcity and authority to Increase Average Order Value: 

Standing out from the crowd is easy with scarcity and authority! Scarcity sends a clear message – act now because supplies are limited.

Authority conveys trustworthiness; it shows potential customers that your product or service has been approved by an expert in the field. Both of these powerful forms of social proof can be instrumental in capturing attention and inspiring loyalty among consumers and in turn higher conversion rates.

Leverage user-generated content to Increase Average Order Value:

Social proof is an indispensable tool in a business’s conversion rate optimization arsenal, helping to build trust and credibility with visitors. 

Encouraging customer reviews across social media platforms and featuring them prominently on websites can be immensely beneficial for establishing that essential connection with prospects. By utilizing other psychological tactics such as scarcity or authority principles, businesses are able to tap into their target audience’s decision-making process while also taking advantage of user-generated content solutions – ultimately creating higher conversion rate down the line.

Stay tuned for more conversion rate optimization strategies that will help you to increase your landing page conversions on your own website.

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