Here’s something I see far too often. In this age of big data, many marketers seem to get hung up on numbers. Rightly so. But in the process, they often overlook the beating heart that pumps these numbers. What am I getting at? Let’s look at website engagement, for...

It’s a scenario we’ve all had to deal with far too many times. You stand in a long queue for a long time in front of an office window. Then when your turn comes, the person in charge hands you a piece of paper. And with a dull and monotonous voice says, “Fill out this...

You know what it's like. You go to a site to buy something. You're interested in their offer. So you look for customer testimonials. But you can't find them. What happens next? Doubt seeps into your brain. You start to wonder if there's any truth to the site's claim....

Have you heard of the time eBay changed its background color from yellow to white? People hated it. So what did eBay do? The legend story goes that they made a code which in the course of a few months, incrementally changed the color to white. One shade different...

Let's not beat around the bush. If you're having problems generating leads, your business is going nowhere. Without a system that continuously generates leads, your business shrivels like an orange left out in the sun. You know what it's like. You have an offer with...

You’ve done the hard job. You’ve attracted people to your site. They’ve read your copy. And they’re convinced your product is the one. They should now be itching to click the buy button. Well, not so fast, cowboy! This is the internet we’re talking about. And in this...

So. You’ve managed to build an amazing operations and SEO team for your website portfolio. All your main SEO keywords are on the front page or inside the top 3. You take websites to fully-fledged businesses in under a year. You know with certainty that you can...

User Experience (UX) has grown increasingly important over the years for getting the best out of your website. On the internet, where attention spans are lower than ever. Where there’s more competition, constantly raising the bar. You need to be at the top of your...

Your target customer lands on your site overwhelmed with many concerns. He’s plagued with distractions. A crying toddler. Hard day at work. Hangover. Slow computer. Dog demanding a walk. Because of this, he has limited energy to spend on your site. Psychologists call...

Get this:Trust is one of the most powerful elements of your online business. Get people to trust you and conversions will skyrocket. If they trust you, they’ll listen to every word you say. If they trust you, they’ll buy what you sell. If they trust you, they’ll tell...

Bounce rate is an important metric. There’s only one problem. It’s largely, and highly misunderstood. See. People immediately associate a high bounce rate as an SEO problem. Which leads to agitation. But in fact, it’s mostly a CRO issue. And it isn’t a problem. It’s...

In November 2018, I did a presentation at the Chiang Mai SEO conference. I used 10Beasts as an example and discussed tweaks I would do to the website to increase its conversion rates. If we were to potentially work with them, that is. I also wanted to show how even...

I live and breathe CRO. Every single week I talk to newbie, intermediate & high-level SEO’s and 99% of the time, the conversation goes the same way. These are actual comments from guys making more than 100k a year from SEO. "I can build and rank them, I just don’t...

Are your website visitors not converting as much as you want? Use a heat map to find where they drop off. Are your users adding products to the cart but not checking out? Use a heat map. Do you want to know if your CTA button is doing its job? Start with a heat map....

People constantly reach out to ask me what my favorite reads are on CRO, or if I can recommend books to provide a good foundation in CRO. Anyone who wants to learn about the fundamentals of CRO can do so by picking up a few good titles.  Below are two of my 3 favorite...