The Best AB Testing Tools 2020

The Best AB Testing Tools 2020

Every week, I get asked, “What are the best AB testing tools?” The answer purely depends on your specific goals and requirements. To decide which software is best for you, consider a few things: Are you doing CRO on one or a few of your own sites or are you running an...

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Monthly CRO Roundup – May 2018

Monthly CRO Roundup – May 2018

If you’re anything like the team here at Convertica, you’re so absorbed in tinkering with, testing, and adjusting (and then testing again) everything on your site that you’ve missed some of the exciting things going on in the CRO world.Don’t worry, I don’t work the...

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4 A/B Split Testing Mistakes Newbies Should Avoid

4 A/B Split Testing Mistakes Newbies Should Avoid

What if I told you, you could find conversion rate increases with every single A/B split test by avoiding a few newbie mistakes. It's true. But that's the tragic feast or famine reality of A/B testing. Get it right, and your affiliate site is now a CRO BEAST that...

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Best Heat Map Tools for Websites

Best Heat Map Tools for Websites

Are your website visitors not converting as much as you want? Use a heat map to find where they drop off. Are your users adding products to the cart but not checking out? Use a heat map. Do you want to know if your CTA button is doing its job? Start with a heat map....

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Best Books for Understanding Conversion Rate Optimization

Best Books for Understanding Conversion Rate Optimization

People constantly reach out to ask me what my favorite reads are on CRO, or if I can recommend books to provide a good foundation in CRO. Anyone who wants to learn about the fundamentals of CRO can do so by picking up a few good titles.  Below are two of my 3 favorite...

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Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings.

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