Lead Generation Case Study – 50.27% Increase in Free Trial Sign-ups

The Website:

The website is for a SaaS product in the online marketing niche. 

Today we will bring you two new case studies from this site.

Test 1

What We Tested And Why:

For the first test, we tested a slide-in sticky call-to-action on the blog posts, which aimed to improve conversions by giving users easy access to the call-to-action button wherever they are on the post. 

The call-to-action button led customers to start a free trial of the service.

The Test Details:

The desktop version of the slide-in sticky call-to-action is shown below:

The mobile version of the slide-in sticky call-to-action is shown below:

The Test Results:

Our design increased the overall conversion rate on all the steps of the funnel. 

On desktop, there was a 23.66% increase in people who proceeded to the Registration page.

A 43.11% increase in people who proceeded to the Checkout page, and a 50.27% increase in the rate of free trial sign-ups. 

No conversions were recorded on mobile, however, due to the increases in the first two steps of the funnel, we rolled out the test on mobile as well as desktop.

Test 2

What We Tested And Why:

For the second test, we added a section on the homepage that highlights the tools which can be used for free, on the spot. 

This aimed to give the users a first-hand feel of the product and help encourage them to sign up.

The Test Details:

The desktop version of the tools section is shown below:

The mobile version of the tools section is shown below:

tools section

The Test Results:

These test results are for desktop and mobile combined. 

Our design increased free trial signups by 42.85% with a 96% confidence level. 

There were also increases seen at every step of the funnel.

Are you ready to increase your conversion rate on your own website? Why not claim our free CRO audit that can increase your conversions anywhere from 20-100+%?  Answer a few questions and we’ll send over the personalized audit by email!

Author: Kurt Philip

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